Airport Advertising

What We Do

At EAM, we help you connect with the millions of people who move through worldwide airports on a daily basis. Our team helps you use a variety of innovative media formats to place your marketing message in more than 125 airports around the world. Airport advertising is a massive opportunity, and EAM is here to help you seize that opportunity with both hands.

Within the world of airport advertising there are a number of different media formats available, including digital, mobile, cross-platform, and more. When you work with EAM, you will have access to our experience in this field, and we will help you to leverage the power of all of these options to the best of our ability.

  • 25 Media Solutions Across
  • 50
    Domestic Airports
  • 62
    International Airports

Airport Audience

  • Airport Global C-Suite Executive Travelers

    Global C-Suite Executives:
    These are the professionals sitting in board rooms around the world. From sectors such as banking, finance, tech, energy, and more, these highly influential men and women are a desirable advertising target.

  • Airport Millenial Business Elite Travelers

    Millenial Business Elite:
    The up-and-comers in the business world, this is another group that should be targeted by a smart advertising campaign.

  • Airport Connected Trendsetters

    Connected Trendsetters:
    Not only do you want to attract the attention of these frequent travelers, you also want to impress them to the point where they choose to refer their friends to you as well. Half of the workforce by 2020 is expected to fit into this category.

  • Airport Innovative Tech Travelers

    Innovative Tech Pioneers:
    The business world has gone global, and the influencers in the tech world are frequently found traveling the globe to grow their brands.

  • Airport Global Jetsetter Travelers

    Global Jetsetters:
    Spending time at the airport is an experience all to itself, and the jetsetters who frequent the world’s largest airports are potential customers that you should be striving to attract.

Who Advertises in Airports?

  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Airport WiFi Sponsorship

Airport WiFi Sponsorship

Nearly everyone who spends time waiting in the airport will tap in to the WiFi – meaning you have a golden opportunity to place your brand in front of millions of users. More than 80+ airports across the globe can be used for this purpose, with over 100 million enplanements a year included in the potential audience.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Airport Baggage Claim Area

This is one of the areas in the airport that sees the most traffic throughout the day. While travelers are waiting for their luggage, they can be learning more about your brand. Available packages feature such airport advertising mediums as suspended fabric banners and framed banners.

  • Type: Digital LCD Screens
  • Size: 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Airport Overhead Banners

Capture 100% share of voice and guaranteed engagement! Sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand. Reach business and leisure travelers galore in 80+ airports worldwide. 100 million enplanements a year. 33+ million ad engagements a year.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $800 - $2,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

The Airport Business Network Club Lounges

These exclusive parts of the airport are reserved for the most-important of travelers, meaning they are perfect spots to target with your advertising dollars. Distractions are at a minimum within the clubs and lounges, so your message is sure to stand out beautifully.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

The Airport Digital Screen Network

Take airport advertising into the 21st century with a well-crafted digital screen network advertising plan. The Prestige Digital Network, made up of beautiful 70’’ LCD screens, will allow your brand to grab attention even in a crowded and noisy airport setting.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Airport Digital Spectaculars

As the name indicates, this form of airport adverting is meant to make a bold statement. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

Airport Dioramas

Use a diorama to connect your airport advertising message with those who are moving through areas such as intersections, public areas, escalators, and more. Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Large Format Signs

Airport Large Format Signs

Reach all arriving passengers on the Baggage Claim LCD Network. Whether travelers are waiting for bags to arrive on the carousel or simply passing through bag claim, no one can miss these 70″ high-definition screens.

  • Type: Digital and Static Large Format
  • Size: Varies
  • Share of Voice: Varies
  • Format: Static and full motion.
  • Advertisers: Accenture, Burberry, Oracle, HSBC, and many more.

Mini-Spectaculars

Airport Mini-Spectaculars

One of the classic airport advertising formats, a mini-spectacular is a backlit display which is sure to catch the eye. These displays are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Airport TSA Security Tray Bins

No one is going to get on a plane without going through security, so why not use this checkpoint to catch their eye? Airport advertising can be placed in the bottom of the security tray bins, giving you 100% visibility among departing passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

Airport Spectaculars

There is nothing subtle about this form of airport advertising – and that is a good thing. Spectaculars are large-scale light boxes which can be as large as 15 feet in width! Great for areas with plenty of traffic such as routes to and from baggage claim, the taxi line, the rental car area, and more.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Airport Wall Wraps

Wall wraps are airport adverting which is designed to catch attention by fitting in perfectly with the design of any space. The size of the display will be determined by the size of the wall in question, but displays both large and small should have a strong impact on your brand.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is expected to double its audience within 20 years – no other medium can make that claim.

Placing your brand within the airport arena creates a positive pre-disposition with your customers.

Passengers are comfortable with the idea of advertising within an airport, so they are more accepting of the messages they receive.

Placing ads in an airport demonstrates the power and prestige of your brand.

Passengers who see airport advertising which to be engaged with those ads to learn more about the brand or offer.

Airport advertising allows your brand to present a universal message that can be displayed and received all around the globe.

 

 

Interactive Advertising in Airports Opens Up New Opportunities


Posted: March 25, 2017

Airport retailers are jumping on the interactive airport advertising bandwagon, with great results. San Francisco International Airport is just one of the airports currently using interactive technology to create unique user experiences for travelers.

Advertising via digital screens allows companies to create an interactive experience for buyers, without bringing in extra employees. Travelers have the option of learning more about a product or service immediately. There’s no waiting for an employee to become free and each person can experience personalized advertising screens.

While a number of companies are now using this technology to hone their customer service and create a tailored shopping experience for buyers, airport advertisers are finding it particularly useful. The technology permits companies to share more information than through traditional airport advertising methods. As a result, companies are seeing drastic increases in sales, leaving no doubt that customers prefer this type of interaction.

One such example is See’s Candy at San Francisco International Airport. The store offers a large screen above a display of items from the company, including marketing and branding. When a shopper waves a hand over a display section, they are presented with information on the specific exhibit piece. The screen has boosted sales and improved customer education. The same results can be seen in other shops using similar techniques to interact with customers through technology.

For companies interested in building a customer base via digital advertising screens in airports, there are opportunities in a range of airports, both large and small, around the world. Thanks to the low cost of technology like the digital advertising screens being used, it’s possible to scale the methods as needed. Advertisers don’t have to limit themselves to just one airport or even one section of the airport. Instead, they can capitalize on repeated exposure and build up a customer base built on trust and knowledge.

Education and personalization are what make this type of digital airport advertising so successful. Technology, used correctly, can result in some pretty big gains for advertisers around the world.

New Zealand Airports Add Digital Signage


Posted: March 15, 2017

Digital signage has arrived in New Zealand, providing the millions who travel to and from the country with a high definition entertainment point. The addition of these new airport screens mean companies will have even more opportunities to get their services and products in front of travelers.

The digital signs throughout New Zealand’s airports range from video walls to single screens that are set up around the waiting areas, baggage claim spaces and throughout the airports. The screens are designed for airport advertising, as well as informative purposes. The digital billboards provide a more interactive experience for the viewer and ensure that attention is paid to the announcements made.

In today’s busy world, it’s essential to catch a viewer’s attention and target them specifically. This is where digital airport advertising thrives . . . with customized messages. For example, if someone is waiting to pick up their luggage in the baggage claim, the message can be aimed directly at their current needs and wants. Likewise, a traveler going through customs will have a different message to respond to.

Tailoring content to the specific traveler needs throughout the airport is what gives digital advertisers an edge in this market. Add in the fact that travelers tend to have similar needs and you can come up with a marketing plan that will reach its target market faster and easier with digital airport ads.

Digital advertising is a rapidly growing industry and has only recently reached airports. With New Zealand airports picking up on the trend, ads will only become more customized from here on out. In the near future, billboards and digital screens will check mobile devices on individuals to glean information and present those viewers with a very specific ad. Targeted marketing has never been so specific.

Along with digital signage, WiFi ads and mobile phone advertising are also on the rise throughout New Zealand. For companies, this means more personalized access to targeted markets and a higher level of sales conversions. Digital airport advertising is here to stay and it will only become more specific to the needs of both the advertiser and the viewer. Companies can take advantage of this to reach their target audience and guide them to their purchase.

New Airport Advertising Opportunities at Honolulu Airport


Posted: March 2, 2017

Honolulu International Airport is changing things up and improving their digital advertising throughout the airport. Airport advertising has become a rapidly growing industry as companies realize just how valuable travelers are.

Airport advertisements are highly effective because it’s possible to target the exact market that is passing through the halls. Since travelers tend to fall into either business or tourism categories, this makes it simple to reach out to them and technology has made this even easier.

Honolulu International Airport advertising is getting high tech with multiple digital screens throughout the airport, including high-definition and LED screens. In addition to these changes, the airport is introducing new signs around the baggage claim, an area that is underused. After all, people tend to wait longer in the baggage claim area than any other part of the airport, making it prime real estate for digital airport advertising.

HNL airport advertising reaches around 32 million travelers each year. Out of these millions, the vast majority are business travelers, with plenty of tourists mixed in. The opportunity for companies to reach out to these travelers through digital airport advertising campaigns is huge. Don’t underestimate the power of high tech ad campaigns in the presence of a captive audience. Bored travelers will pay plenty of attention to entertainment, even in the form of an ad.

Digital Signs: A Normal Part of Airport Advertising


Posted: March 8, 2017

It used to be that the only digital signs you would spot in an airport were the ones offering information on arrivals and departures. That’s changed drastically in recent years.

The prime travel season starts in spring and airports tend to become more active during the spring and summer months. More people are traveling for pleasure during this time, rather than business, making it simple to aim digital airport advertising campaigns at these travelers. Airports have discovered the usefulness of having screens and digital signage available.

Digital signage has become common throughout the world’s airports for several reasons. First, airport screens help keep anxious travelers occupied and focused on something other than travel delays. Second, the same screens can be used to update travelers in case of emergency. The signs are ideal for presenting knowledge, techniques and they also entertain travelers.

Digital airport signs can be found just about everywhere now. They are set up at restaurants, in stores and throughout the lounges and waiting areas. The screens are perfectly situated to reach a captive audience . . . those who are sitting in an airport for hours on end as they wait for their flight.

A particularly useful addition to many airports is the digital information kiosk. These way finding kiosks are interactive in some cases and provide information on how to get from one area to the next in the most direct manner.

When it comes to digital signage, companies have a terrific opportunity to reach travelers through digital airport advertising. A single ad placed before a video or informative bulletin can make a big impact and airport advertising is quite effective, thanks to the ease of identifying the target market. All the company has to do is present a great ad in order to capture the traveler’s attention.

Digital signs are no longer a surprise. They’ve become part of the travel experience and that’s a good thing, for both travelers and advertisers.

International Airport Advertising Opens Up Further with New Flights


Posted: June 08, 2017

Fort Lauderdale airport will soon have nonstop flights to San Jose, Costa Rica on a daily basis. The addition of a daily flight means a drastic uptick in the number of travelers heading to the tropical country and it opens up more avenues for airport advertising, both at national airports and international ones.

At the moment, Southwest’s Costa Rica flights are only available three times a week and require between one and three stops on the way, depending on the day. For travelers hoping to spend a weekend in the tropical country, it’s a long trip and the multiple changes of planes can be off-putting. With this in mind, the new non-stop flights will be offered shortly, along with routes to Dominican Republic and Turks and Caicos.

Southwest Airlines has been flying out of Fort Lauderdale airport for years, but the airline anticipates expanding their options to Central America even further in the future. This means big things for companies interested in marketing to Latin Americans and international travelers.

International airport advertising will see even more eyes as the flights increase. With non-stop flights on offer, more and more people will be taking the opportunity to head south for warmer climates, particularly in the winter. In addition, business people from around the world will be heading to conferences and retreats in these tropical countries.

More access to Central America for travelers means more eyes on marketing campaigns in foreign countries. As nonstop flights make it simpler to explore the world, airport advertising can also expand and reach more markets. Fort Lauderdale’s airport advertising can now expand to include more international travelers than ever before.

Portland International Airport Adds a Craft Distillery


Posted: June 08, 2017

The city of Portland is well known for its artisans and exquisite food and drink, but now travelers will find it inside the Portland International Airport. Advertising has reached a new level with the House Spirits Distillery, a Portland craft distillery that offers small, limited batch products for tasting in the actual airport.

The tasting room is the first of its kind in an international airport and should be a big hit. With craft liquors and unique cocktails, travelers with a need to relax will find the pleasant space ideal for chilling. Whether waiting for a flight or arriving in the city, there’s nothing like a great drink to make the time pass a little easier. This also allows transfers to enjoy a piece of Portland without ever leaving the airport.

With over 18 million travelers passing through the airport on an annual basis, the House Spirits Distillery is bound to become a popular destination. In fact, it’s possible that people will come to the airport specifically for a unique taste of delightful liquors and spirits. It’s details like this that create destination points for airports like PDX. Airport advertising becomes even more effective when combined with high traffic and interested patrons. While they may show up for the tasting room, there’s no reason passengers won’t check out other interesting marketing displays on the way to and from the Distillery tasting room.

When it comes to PDX airport advertising and marketing, the House Spirits Distillery knows what it’s doing. Founded in 2004 by a Guatemalan and his friend, the artisanal liquor company has grown in leaps and bounds over the years. Not only with the airport tasting room have the usual favorites, which include Krogstad Aquavit and Volstead Vodka, there will also be a number of spirits that will only be found for a limited time at the tasting room. For fans of the spirits, there’s no hesitation in heading to the airport for a taste of something truly unique.

The extra visitors mean more eyes on marketing campaigns by other companies interested in PDX airport advertising. The simple addition of one popular business can immediately boost the ROI of any advertisements around it, thanks to the increased foot traffic. Just keep in mind that not everyone will be traveling, as the distillery attracts locals and travelers alike. It’s not hard to see why, either.

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