Nearly everyone who spends time waiting in the airport will tap in to the WiFi – meaning you have a golden opportunity to place your brand in front of millions of users. More than 80+ airports across the globe can be used for this purpose, with over 100 million enplanements a year included in the potential audience.
This is one of the areas in the airport that sees the most traffic throughout the day. While travelers are waiting for their luggage, they can be learning more about your brand. Available packages feature such airport advertising mediums as suspended fabric banners and framed banners.
These exclusive parts of the airport are reserved for the most-important of travelers, meaning they are perfect spots to target with your advertising dollars. Distractions are at a minimum within the clubs and lounges, so your message is sure to stand out beautifully.
Take airport advertising into the 21st century with a well-crafted digital screen network advertising plan. The Prestige Digital Network, made up of beautiful 70’’ LCD screens, will allow your brand to grab attention even in a crowded and noisy airport setting.
As the name indicates, this form of airport adverting is meant to make a bold statement. These large LCD screens can be used to deliver impactful messages in areas of the airport which are densely populated throughout the day.
Use a diorama to connect your airport advertising message with those who are moving through areas such as intersections, public areas, escalators, and more. Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month.
Reach all arriving passengers on the Baggage Claim LCD Network. Whether travelers are waiting for bags to arrive on the carousel or simply passing through bag claim, no one can miss these 70″ high-definition screens.
One of the classic airport advertising formats, a mini-spectacular is a backlit display which is sure to catch the eye. These displays are typically used in areas such as concourses, arrival areas, and anywhere else passengers will be spending time.
No one is going to get on a plane without going through security, so why not use this checkpoint to catch their eye? Airport advertising can be placed in the bottom of the security tray bins, giving you 100% visibility among departing passengers.
There is nothing subtle about this form of airport advertising – and that is a good thing. Spectaculars are large-scale light boxes which can be as large as 15 feet in width! Great for areas with plenty of traffic such as routes to and from baggage claim, the taxi line, the rental car area, and more.
Wall wraps are airport adverting which is designed to catch attention by fitting in perfectly with the design of any space. The size of the display will be determined by the size of the wall in question, but displays both large and small should have a strong impact on your brand.
Airport advertising is expected to double its audience within 20 years – no other medium can make that claim.
Placing your brand within the airport arena creates a positive pre-disposition with your customers.
Passengers are comfortable with the idea of advertising within an airport, so they are more accepting of the messages they receive.
Placing ads in an airport demonstrates the power and prestige of your brand.
Passengers who see airport advertising which to be engaged with those ads to learn more about the brand or offer.
Airport advertising allows your brand to present a universal message that can be displayed and received all around the globe.
Airport retailers are jumping on the interactive airport advertising bandwagon, with great results. San Francisco International Airport is just one of the airports currently using interactive technology to create unique user experiences for travelers.
Advertising via digital screens allows companies to create an interactive experience for buyers, without bringing in extra employees. Travelers have the option of learning more about a product or service immediately. There’s no waiting for an employee to become free and each person can experience personalized advertising screens.
While a number of companies are now using this technology to hone their customer service and create a tailored shopping experience for buyers, airport advertisers are finding it particularly useful. The technology permits companies to share more information than through traditional airport advertising methods. As a result, companies are seeing drastic increases in sales, leaving no doubt that customers prefer this type of interaction.
One such example is See’s Candy at San Francisco International Airport. The store offers a large screen above a display of items from the company, including marketing and branding. When a shopper waves a hand over a display section, they are presented with information on the specific exhibit piece. The screen has boosted sales and improved customer education. The same results can be seen in other shops using similar techniques to interact with customers through technology.
For companies interested in building a customer base via digital advertising screens in airports, there are opportunities in a range of airports, both large and small, around the world. Thanks to the low cost of technology like the digital advertising screens being used, it’s possible to scale the methods as needed. Advertisers don’t have to limit themselves to just one airport or even one section of the airport. Instead, they can capitalize on repeated exposure and build up a customer base built on trust and knowledge.
Education and personalization are what make this type of digital airport advertising so successful. Technology, used correctly, can result in some pretty big gains for advertisers around the world.
Digital signage has arrived in New Zealand, providing the millions who travel to and from the country with a high definition entertainment point. The addition of these new airport screens mean companies will have even more opportunities to get their services and products in front of travelers.
The digital signs throughout New Zealand’s airports range from video walls to single screens that are set up around the waiting areas, baggage claim spaces and throughout the airports. The screens are designed for airport advertising, as well as informative purposes. The digital billboards provide a more interactive experience for the viewer and ensure that attention is paid to the announcements made.
In today’s busy world, it’s essential to catch a viewer’s attention and target them specifically. This is where digital airport advertising thrives . . . with customized messages. For example, if someone is waiting to pick up their luggage in the baggage claim, the message can be aimed directly at their current needs and wants. Likewise, a traveler going through customs will have a different message to respond to.
Tailoring content to the specific traveler needs throughout the airport is what gives digital advertisers an edge in this market. Add in the fact that travelers tend to have similar needs and you can come up with a marketing plan that will reach its target market faster and easier with digital airport ads.
Digital advertising is a rapidly growing industry and has only recently reached airports. With New Zealand airports picking up on the trend, ads will only become more customized from here on out. In the near future, billboards and digital screens will check mobile devices on individuals to glean information and present those viewers with a very specific ad. Targeted marketing has never been so specific.
Along with digital signage, WiFi ads and mobile phone advertising are also on the rise throughout New Zealand. For companies, this means more personalized access to targeted markets and a higher level of sales conversions. Digital airport advertising is here to stay and it will only become more specific to the needs of both the advertiser and the viewer. Companies can take advantage of this to reach their target audience and guide them to their purchase.
Honolulu International Airport is changing things up and improving their digital advertising throughout the airport. Airport advertising has become a rapidly growing industry as companies realize just how valuable travelers are.
Airport advertisements are highly effective because it’s possible to target the exact market that is passing through the halls. Since travelers tend to fall into either business or tourism categories, this makes it simple to reach out to them and technology has made this even easier.
Honolulu International Airport advertising is getting high tech with multiple digital screens throughout the airport, including high-definition and LED screens. In addition to these changes, the airport is introducing new signs around the baggage claim, an area that is underused. After all, people tend to wait longer in the baggage claim area than any other part of the airport, making it prime real estate for digital airport advertising.
HNL airport advertising reaches around 32 million travelers each year. Out of these millions, the vast majority are business travelers, with plenty of tourists mixed in. The opportunity for companies to reach out to these travelers through digital airport advertising campaigns is huge. Don’t underestimate the power of high tech ad campaigns in the presence of a captive audience. Bored travelers will pay plenty of attention to entertainment, even in the form of an ad.
It used to be that the only digital signs you would spot in an airport were the ones offering information on arrivals and departures. That’s changed drastically in recent years.
The prime travel season starts in spring and airports tend to become more active during the spring and summer months. More people are traveling for pleasure during this time, rather than business, making it simple to aim digital airport advertising campaigns at these travelers. Airports have discovered the usefulness of having screens and digital signage available.
Digital signage has become common throughout the world’s airports for several reasons. First, airport screens help keep anxious travelers occupied and focused on something other than travel delays. Second, the same screens can be used to update travelers in case of emergency. The signs are ideal for presenting knowledge, techniques and they also entertain travelers.
Digital airport signs can be found just about everywhere now. They are set up at restaurants, in stores and throughout the lounges and waiting areas. The screens are perfectly situated to reach a captive audience . . . those who are sitting in an airport for hours on end as they wait for their flight.
A particularly useful addition to many airports is the digital information kiosk. These way finding kiosks are interactive in some cases and provide information on how to get from one area to the next in the most direct manner.
When it comes to digital signage, companies have a terrific opportunity to reach travelers through digital airport advertising. A single ad placed before a video or informative bulletin can make a big impact and airport advertising is quite effective, thanks to the ease of identifying the target market. All the company has to do is present a great ad in order to capture the traveler’s attention.
Digital signs are no longer a surprise. They’ve become part of the travel experience and that’s a good thing, for both travelers and advertisers.