Atlanta (ATL) Airport Advertising

Atlanta ATL Airport Advertising

Atlanta’s Hartsfield-Jackson Airport has earned the prestigious title of being the busiest airport in the world, according to the flow of passengers. Delta Airlines and Southwest Airlines have both made Atlanta their hub, thanks to the fact that nearly any U.S. destination is a two hour flight from the airport. ATL flights run to and from 150 domestic destinations and over 75 international ones.

While it may be somewhat confusing at first, ATL offers seven different concourses, plus the Main Terminal, which provides ticketing, baggage claims and many other services. There are also three different security checkpoints to help speed passengers along on their journey. High end brands like Coach, M.A.C. and Armani Exchange are all well positioned as retail stores in the airport, so the stage is set for high end ATL advertising.

The possibilities for Hartsfield-Jackson Airport advertising run the gamut from large format or digital screen ads to well-positioned experiential marketing and online promotions. With thousands of travelers making their way through the airport’s multiple concourses each day, there’s no shortage of eyes on the marketing available.

Atlanta Airport Travelers Profile

2014 total passengers: 96,178,899
Avg. monthly passengers: 8,014,908

Sources: Airports Council Informational

Who Advertises in Airports?


  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Baggage Claim Area

Atlanta ATL Airport Baggage Claim Area Advertising

Atlanta ATL Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.

  • Type: Static and Digital
  • Size: Varies
  • Share of Voice: 100%
  • Format: Static
  • Production Estimate: $300-$1,500
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Atlanta ATL Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! Atlanta ATL Airport offers multiple locations with high-impact overhead banner advertising displays.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $3,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

Atlanta ATL Airport Business Network Club Lounges

This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

Atlanta ATL Airport Digital Screen Network Advertising

The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout ATL Airport.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Atlanta ATL Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of Atlanta ATL Airport.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

Atlanta ATL Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Mini-Spectaculars

Atlanta ATL Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main ATL Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

Atlanta ATL Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

Atlanta ATL Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at ATL Airport.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Atlanta ATL Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

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