AKL Advertising Media
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25+ Airport Media Formats
Auckland (AKL) Airport Advertising
Named Second-best Airport Worldwide by Skytrax, Auckland Airport is known for being high quality and for its excellent customer service. While named for the city of Auckland, the airport is actually much closer to Manukai, which is just 20 minutes away, while it takes around 45 minutes to reach the airport from Auckland’s downtown area.
With roughly 16 million passengers annually, Auckland Airport serves as a hub for Pacific Blue and Air New Zealand. It’s also host to a range of airlines that offer direct and connecting flights to local and international destinations. Two long runways make it easy for multiple airlines to use the airport and two on-site hotels provide comfortable lodgings for travelers. The airport is undergoing expansions which will boost capacity within the airport.
AKL airport advertising is provided to companies interested in marketing to the diverse amount of travelers that frequent the airport. Companies may select static ads, which include wall displays, print ads and other static methods of promotion, or they can choose digital Auckland Airport advertising via WiFi and website ads.
Auckland AKL Airport Travelers Profile
| 2015 total passengers: | 17,118,027 |
| Avg. monthly passengers: | 1,426,502 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Auckland AKL Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Auckland AKL Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Auckland Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout AKL.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Auckland AKL Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main AKL Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Auckland Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Auckland Airport Advertising Skyrockets with Chinese Passengers
Posted: August 29, 2018
Last week, Auckland Airport reported a surprising 17.1% jump in retail revenue for their last fiscal year. This comes alongside a drastic rise in passenger traffic, as well. Most of the traffic increase is due to more Chinese travelers making their way through the New Zealand airport and this has boosted airport advertising results and retail income throughout the airport. The drastic increase means good things for anyone trying to promote their products or services in the New Zealand airport.
With 20.5 million passengers pouring through the Auckland Airport, advertising is reaching more travelers than ever. The rise in passenger traffic is partially due to the recent expansion of the International Terminal, which has increased capacity for international travelers. The result is an increase by roughly 1 million passengers between 2017 and 2018. Nearly 8% of the passenger increase is due to the influx of Chinese travelers who make their way to New Zealand. In total, spending has increased more than passenger count, which is always a good sign.
The amount of money passengers are spending has gone up in several areas, as well. This indicates that airport ads for electronics, cosmetics, and alcohol tend to have a good return, at least within the actual airport. As more passengers flood through the terminals, it makes sense that there will be more eyes on the ad campaigns placed there.
Auckland airport advertising will only become more effective as the airport continues to see an increase in international and domestic flights. All numbers point to increased revenue and passenger spending, so advertising campaigns can expect to reach more passengers with disposable income. It’s a good time to start advertising in the Auckland Airport.
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