AUS Advertising Media
Discover the 2023 Airport Advertising Media Kit
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Austin (AUS) Airport Advertising
Just 5 miles from downtown Austin, Austin-Bergstrom International Airport serves the Greater Austin metropolitan area with two runways. Prior to becoming a public airport, the space was used as the Bergstrom Air Force Base, named after Captain John August Earl Bergstrom. AUS is now the main airport in Austin, replacing Robert Mueller Municipal Airport. The airport has been in operation since 1999 and has drastically grown over the years.
Each year, nearly 12 million passengers move through Austin-Bergstrom International Airport, making AUS airport advertising highly effective. The airport is currently the 34th busiest airport in the U.S. and sees a large increase in passengers annually. British Airways runs a transatlantic route to and from Heathrow Airport, while Condor manages the seasonal transatlantic service to Frankfurt. The two flights are the largest passenger aircraft served at ABIA.
Austin-Bergstrom International Airport advertising opportunities include both digital and static, ranging from website advertising to printed wall displays, large format ads, experiential campaigns and video screen ads. With over 150 departures daily, heading to 48 airports in North America, Mexico and Europe, there is a big opportunity for brands to get noticed.
Austin AUS Airport Travelers Profile
| 2015 total passengers: | 11,897,959 |
| Avg. monthly passengers: | 991,496 |
Sources: Airports Council Informational
Airport WiFi Sponsorship
Capture 100% share of voice and guaranteed engagement! Austin AUS Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
- Devices: Mobile, Tablet and Laptop (Android and iOS)
- Pricing Model: CPE, CPI and CPM
- Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
- Production Estimate: $0
- Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.
Baggage Claim Area
Austin AUS Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Austin Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout AUS.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Austin AUS Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main AUS Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Austin Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
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