BUR Advertising Media
Call us today at
(213) 342-1760 or Email us at
hello@theairport.org
GET OUR MEDIA KIT
25+ Airport Media Formats
Burbank (BUR) Airport Advertising
Also known as Hollywood Burbank Airport, Burbank Bob Hope Airport is located just three miles from Burbank in Los Angeles County. BUR serves the population of northern Greater LA, which includes San Fernando Valley, Pasadena and Glendale. Thanks to its location, Burbank Hope Airport is a busy airport, with over 2.6 million passengers per year in 2008.
The airport boasts a direct rail route to downtown LA, making it the only airport with such a connection. It’s also nearer popular areas, such as Hollywood and Griffith Park than LAX (Los Angeles International Airport), which appeals to many. Nonstop flights to cities on the West Coast allow for easy access and JetBlue Airways runs a red-eye flight to New York City each day. Burbank Bob Hope Airport advertising is on the rise, thanks to the number of passengers using the airport.
BUR airport advertising campaigns include wall ads, large format and print, as well as digital advertising, as well. While it was once a Burbank only airport, one runway has now extended into Los Angeles city limits and is controlled by authorities in both cities, while owned by Burbank-Glendale-Pasadena Airport Authority. This means even more opportunities for brands to make themselves known to those traveling to and from both cities.
Burbank BUR Airport Travelers Profile
| 2013 total passengers: | 4,000,000 |
| Avg. monthly passengers: | 333,333 |
Sources: Airports Council Informational
Baggage Claim Area
Burbank BUR Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
- Type: Static and Digital
- Size: Varies
- Share of Voice: 100%
- Format: Static
- Production Estimate: $300-$1,500
- Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.
Overhead Banner
Capture 100% share of voice and guaranteed engagement! Burbank Airport offers multiple locations with high-impact overhead banner advertising displays.
- Type: Tension Fabric Displays
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $3,500
- Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.
The Business Network & Club Lounges
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
- Type: Vertical, Digital, Exhibit, Banners and Product Placements.
- Size: Varies
- Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
- Format: Static and full motion.
- Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.
Digital Screen Network
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout BUR.
- Type: Digital LCD Screens
- Size: 40“, 48”, 50” and 70”
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.
Digital Spectacular
Digital Spectaculars are intentionally located in the most densely populated areas of Burbank BUR Airport.
- Type: Large Format Digital LCD Screens
- Size: Varies
- Share of Voice: :10 Seconds out of :60 seconds loop
- Format: Static and full motion
- Production Estimate: $0
- Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.
Diorama
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Share of Voice: 100%
- Production Estimate: $300-$600
- Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.
Mini-Spectacular
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main BUR Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $400-$700
- Advertisers: Dell, CA Technologies, Oracle and more.
Security Tray Bin
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
- Type: TSA Security Line Media
- Size: Fixed
- Share of Voice: 100%
- Target by: Airport and Terminal
- Format: Static
- Advertisers: Arizona State University, Honda, Reebok, Zappos and more.
Spectacular
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Burbank Airport.
- Type: Static
- Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
- Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
- Share of Voice: 100%
- Production Estimate: $500 - $1,200
- Advertisers: Dell, CA Technologies, Oracle and more.
Wall Wrap
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
- Type: Wall Wrap Statics
- Size: Varies
- Share of Voice: 100%
- Production Estimate: $1,000 - $5,000
- Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.
Did You Know?
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Hollywood Burbank Airport Sees Rising Passenger Numbers
Posted: August 8, 2018
Hollywood Burbank Airport (previously known as Bob Hope Airport) has been working hard lately to attract more passengers. Their campaign is working and the airport is seeing more passengers every month. The increase means more exposure and more airport advertising options for companies with campaigns in the airport. The growth rate is expected to continue as the airport moves into the next phase of promotion.
Traditionally, those arriving or departing Los Angeles head to LAX, or Los Angeles International Airport. However, there is a push to move more passengers through Hollywood Burbank Airport instead. This relieves some of the domestic traffic through LAX and allows for more efficient processing of passengers in the long run. The airport branding project is now in the fourth phase and will continue until the fiscal end of year in 2019.
With more passengers going through Hollywood Burbank, airport advertising in the terminals there immediately jumps in value. Those getting in early will enjoy the increase in traffic and visibility almost immediately. Hollywood Burbank has been working on promoting the airport as an option for the past several months, focusing on specific cities throughout the United States that have routes going into the airport.
The newly named airport will also have a travel blog and website where there may be further opportunities for advertising. As potential passengers look for information on the site, they will also see any promotions that may be presented. While airport advertising mainly focuses on displays within the airport and on the local WiFi, the possibility of expanding to airport websites and blogs offers a whole new way to reach passengers. The increased number of passengers brought in by advertising will also make it easier for companies to get their products and services in front of more consumers.
GET IN TOUCH WITH US
Still have Questions? Call us (213) 342-1760 or Contact us below,
Send Us an Email
