Capture 100% share of voice and guaranteed engagement! Charlotte CLT Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
Charlotte CLT Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout CLT.
Digital Spectaculars are intentionally located in the most densely populated areas of Charlotte CLT Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main CLT Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Charlotte Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Airport advertisers will be seeing a higher than usual ROI this summer in several areas, but especially Charlotte Douglas International Airport. Airport officials anticipate record numbers of passengers and have seen a massive increase in flight bookings in and out of the airport.
Increased numbers of passengers mean more eyes on CLT airport advertising. However, it means a lot more than just passengers rushing past marketing displays. Since the airport will be teeming with extra travelers, officials are warning people to show up early for their flight and anticipate long lines throughout the airport, particularly at security checkpoints. While that’s a bummer for travelers, it’s actually a good thing for airport advertising.
Passengers standing in line or sitting in a waiting room are fairly captive audiences and will be more likely to pay attention to anything that entertains or interests them. Charlotte Douglas airport advertising can be designed to provide a much needed distraction from all the waiting, making it that much more effective.
The traffic at Charlotte Douglas has been steadily increasing over the past few years and is set to continue rising. Ongoing construction is in progress to help the airport cater to its increased number of passengers. The airport is also offering suggestions to help reduce the congestion as more and more fliers arrive. For example, airport officials suggest taking a taxi or Uber to arrive at the airport, since the parking lots are not currently equipped to handle the large amounts of vehicles. They also suggest having someone drop passengers off and using the hourly lot, which offers free parking for the first hour.
With so many people traveling out of this international airport, things can move pretty slowly. Airport advertising that works well in these situations include wall displays and banners, as well as mobile ads. With over 34,500 local travelers moving through the airport daily and another 100,000 transferring between planes every day, there’s no shortage of eyes to see the ads throughout the airport. Keep the ads interesting and people will stay tuned in during their wait.
Marketers can take full advantage of the high numbers of passengers moving through airports, as well as making use of the long wait times. While Charlotte Douglas International airport advertising may be increasing, this is actually true for many airports across the country. Summer is high travel time and it’s the ideal time to market to the many travelers who are moving around the country.