Airport Advertising:
Reach a Captive Audience at
Hobby Houston (HOU) Airport

Houston Airport HOU Advertising Hero 1
Houston Airport HOU Advertising Hero 2

EAM: Streamlining Your Path to Powerful Airport Advertising

  • Houston Airport Impact
  • About (HOU) Hobby
  • Why Houston?
  • Houston Audiences
  • CCA/Nielsen Study
  • About EAM
  • Airports Served

Make an indelible impact on millions traversing through William P. Hobby Airport Houston (HOU). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.

We're here to support you throughout every phase of the process, from devising a strategy to executing it with precision for optimal brand impact. With our assistance, smart marketers can grab the attention of millions of passengers and drive tangible results.

Explore how we can help you engage a captive audience of travellers with our expert insights and innovative approach to airport advertising at William P. Hobby Airport Houston.

Houston Airport Advertising Media Solutions

Houston Airport Advertising Impact Image
  • Vital Gateway: William P. Hobby Airport, popularly known as HOU, handles over 14 million passengers annually, underlining its significance in the region's air transportation.

  • Central Terminal: HOU is designed with a central terminal, incorporating a thoughtful layout to optimize passenger flow and ensure a stress-free travel experience.

  • Broad Connectivity: As a primary base for more than 5 airlines, including being a focus city for Southwest Airlines, HOU provides broad connectivity, linking passengers to various domestic and international destinations.

  • 35th Busiest Airport: Compared to other domestic airports, William P. Hobby Airport makes a commendable stand. It ranks as the 35th busiest airport in the United States, underscoring its key role in the nation's aviation landscape.

  • Exclusive Club Lounge: For passengers desiring a touch of luxury during their travels, HOU offers one exclusive club lounge. This elite space provides an oasis of comfort, allowing passengers to unwind, dine, or work in a peaceful setting.

  • Energy and Hospitality: William P. Hobby Airport embodies the energy and hospitality of Houston, marrying superior services with remarkable connectivity. It is more than just an airport; it's a symbol of the city's readiness to greet the world.

Why Houston Airport Advertising Image
  • Dynamic Population: Houston's Greater Metro Area is a thriving hub, home to over 7 million residents, reflecting the city's allure and potential for growth.

  • Impressive Growth: Over the past five years, Houston's population has seen a significant increase of 8.3%, highlighting the city's magnetism and promise of opportunity.

  • Economic Strength: Houston exhibits substantial economic might, with an economic growth rate of 6.1% over the past three years. The city fosters innovation, driving success and continuously improving the lives of its residents.

  • Pillar Industries: Houston is globally recognized for its robust energy industry, particularly oil and natural gas. It's also known for its strong healthcare, aerospace, and import/export sectors, creating a diverse and dynamic economic landscape.

  • Event Host: Houston plays host to numerous influential conferences and events, including the Offshore Technology Conference, the world's foremost event for the development of offshore resources, and the Houston Livestock Show and Rodeo, one of the largest of its kind in the world.

  • Sports Mania: Houston is a city passionate about sports, home to the NFL's Houston Texans, MLB's Houston Astros, NBA's Houston Rockets, reflecting the city's fervent sports culture.

  • Academic Excellence: Houston houses reputable institutions like Rice University and the University of Houston, reinforcing the city's commitment to educational growth and innovation.

  • Cultural Hub: Known for its vibrant arts scene, Houston hosts acclaimed music festivals such as the Free Press Summer Fest. It's also the home of the Houston Symphony and the Houston Ballet, iconic in the city's cultural landscape.

Houston Market Highlights Image

Business Decision Makers expand_more
Business Decision Makers

Focused on William P. Hobby Airport Houston (HOU), advertising serves as a powerful approach to connect with business decision-makers who regularly visit this vibrant hub, particularly during prominent conferences and events held in Houston. Time-conscious executives and managers prioritize convenience and efficiency in their travels.

As they consistently travel between locations, advertising at HOU offers a distinctive opportunity to grab their attention and leave a lasting impression on these industrious professionals, particularly when they're attending events like energy conferences or major sporting events. This exposure can potentially create beneficial business connections for your brand.

These influential leaders persistently search for ways to enhance their travel experiences at George Bush Intercontinental Airport Houston. They appreciate access to exclusive lounges, swift security, and efficient baggage check-in, along with other amenities that ensure a seamless and enjoyable trip.

Affluent Travelers expand_more
Affluent Travelers

By featuring your brand within the upscale settings of HOU, you can harmonize your brand with the principles of convenience and efficiency that these prominent individuals value, further solidifying your brand's position in their minds during crucial Houston-based conferences and events.

At William P. Hobby Airport Houston (HOU), targeting wealthy travelers with advertising is a tactical move for marketers. These passengers typically possess considerable disposable income and a penchant for deluxe experiences, making them an alluring audience for a diverse array of brands.

These perceptive consumers constantly search for products and services that align with their refined lifestyles, encompassing luxury fashion, premium fragrances, high-end automobiles, and other upscale offerings.

Travel is a frequent activity for them, as they explore new destinations and experiences tailored to their discerning interests and cultivated tastes.

By opting to advertise at IAH, you can engage this affluent demographic at an opportune moment when they are more receptive to innovative products and superior experiences.

This focused strategy can considerably amplify your brand's presence and attractiveness among this sought-after audience.

Early Tech Adopters expand_more
Early Tech Adopters

Travelers passing through HOU often demonstrate technological expertise and are generally among the first to adopt cutting-edge tech products and services. They tend to book flights and lodging online, use mobile apps for check-in and flight updates, and adopt advanced technologies such as biometrics and virtual reality for exceptional travel experiences.

These individuals may also exhibit a heightened curiosity in uncovering unconventional travel destinations and experiences.

Take advantage of the opportunity to connect with these technologically progressive travelers by enhancing your brand's presence at George Bush Intercontinental Airport Houston. Let us assist you in engaging with early adopters who are always seeking the latest breakthroughs.

Leisure Travelers expand_more
Leisure Travelers

Embrace the power of airport advertising at William P. Hobby Airport Houston (HOU) to effectively market your products, services, events, and programs to leisure travelers.

These travelers seek an escape from everyday life, yearning to indulge in a memorable vacation or holiday with loved ones. They desire entertainment and relaxation while maximizing their time away from their daily responsibilities.

By positioning your brand within HOU, you gain access to these travelers during a critical moment when they're most open to embracing new ideas and experiences. Our expertise enables you to create a bespoke airport advertising strategy that aligns with their preferences and values, capturing their interest and motivating them to interact with your brand.

Seize this opportunity to engage with regular leisure travelers. Collaborate with us to elevate your brand's prominence and forge connections with travelers keen to discover new destinations and optimize their vacation experiences.

Families expand_more
Families

Harness the potential of HOU advertising to connect with family travelers and their children. Work with us to amplify your brand's presence and establish relationships with travelers determined to make the most of their family-oriented adventures. From toys and theme parks to family-friendly films and live events, we will support you in reaching your ideal audience and generating meaningful outcomes for your brand.

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Students and Alumni

Promoting your university programs at HOU offers an unparalleled opportunity to engage with both current students and alumni during a crucial time when they're most receptive to innovative ideas and prospects. Partner with us to devise a tailored HOU advertising campaign that appeals to their ambitions and ideals, piquing their interest and encouraging them to investigate new academic avenues. Whether your goal is to attract potential students or maintain connections with your alumni community, HOU advertising is a highly effective strategy.

82 percent

Of travelers notice airport advertising.

68 percent

Of U.S. travelers associate airport advertising with high-quality brands and services.

76 percent

Of U.S. travelers reported taking action after seeing airport ads.

1 in 5

Have reported purchasing an advertised item while at the airport.

90 percent

Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.

42 percent

Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.

65 percent

Make decision after seeing advertising at the airport.

Source: CCA/Nielsen Study

Our Expertise in Airport Advertising

Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.

Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.

Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.

Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.

Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.

Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.

Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!

Houston Airport Advertising About EAM Image

Powerful Airport Advertising Solutions

  • Digital Solutions
  • Static Solutions
  • Airline Lounges
  • Security Area
  • WiFi Sponsorships
  • Experiential
  • Exteriors
  • In-Flight Video
Digital Spectaculars expand_more
Houston Airport HOU Advertising Digital Spectaculars A1

Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.

Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.

With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.

Let us create a tailored advertising strategy that leverages these screens for measurable success.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Large Format expand_more
Houston Airport HOU Advertising Digital Large Format A1

Large format digital screens offer a unique opportunity to make a lasting impression on travelers.

These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.

Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.

Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.

Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Screen Network expand_more
Houston Airport HOU Advertising Digital Screen Network A1

By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.

Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.

These screens build frequency and drive engagement, making them an effective advertising option.

Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Creative lead times are 7-10 business days.

Elevate your brand's visibility and connect with travelers in airports using digital network screens.

Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Video Walls expand_more
Houston Airport HOU Advertising Video Walls A1

Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.

These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.

With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Baggage Claim Digital Network expand_more
Houston Airport HOU Advertising Baggage Claim Digital Screens A1

Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.

Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.

By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.

Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Flight Information Digital Screens expand_more
Houston Airport HOU Advertising Flight Information Screens A1

Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.

As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.

Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.

Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Charging Network expand_more
Houston Airport HOU Advertising Digital Charging Network A1

Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.

These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.

By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.

This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Large Format Banners expand_more
Houston Airport HOU Advertising Banners A1

Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.

They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.

With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.

Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Tension Fabric Display expand_more
Houston Airport HOU Advertising Tension Fabric Display A1

Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.

With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.

Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.

With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: TFD's have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Wall Wraps expand_more
Houston Airport HOU Advertising Wall Wrap A1

Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.

Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.

With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Wall wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Spectacular expand_more
Houston Airport HOU Advertising Spectacular A1

Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.

They offer a unique opportunity to showcase your brand in a visually backlit stunning way.

Spectaculars can be a cost-effective solution to create a lasting impact.

With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Mini-Spectacular expand_more
Houston Airport HOU Advertising Mini-Spectacular A1

Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.

Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.

With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.

Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Dioramas expand_more
Houston Airport HOU Advertising Diorama A1

Dioramas are an effective advertising solution to capture the attention of travelers in airports.

By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.

Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.

We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Dioramas have a printing and shipping cost.*

* Differs depending on the actual unit.

Jet Bridge Wraps expand_more
Houston Airport HOU Advertising Jet Bridge A1

Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.

The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.

By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.

Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Digital Screens expand_more
Houston Airport HOU Advertising Business Club Digital Screen A1

Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Video Wall expand_more
Houston Airport HOU Advertising Business Club Video Walls A1

Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.

Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.

By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.

Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Entrance Banners expand_more
Houston Airport HOU Advertising Business Club Banners A1

Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.

Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.

Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.

Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.

Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Brand Experience expand_more
Houston Airport HOU Advertising Brand Experience A1

Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.

Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.

Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.

Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.

Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.

  • Size: Various sizes.*
  • Production lead time: 2-3 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual unit.

Charging Stations expand_more
Houston Airport HOU Advertising Charging Stations A1

The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Security Tray expand_more
Houston Airport HOU Advertising Security Tray A1

Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.

Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.

Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.

Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.

  • Production cost: Printing, install, and shipping.
  • Lead times: 3-4 weeks.*

* Differs depending on the airport.

Airport Security Area Domination expand_more
Houston Airport HOU Advertising Security Area Domination A1

Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.

Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.

Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.

Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport WiFi Sponsorship expand_more
Houston Airport HOU Advertising Wifi Sponsorship A1

Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.

Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.

By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.

Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.

Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.

  • Ad spots: 30 seconds.
  • Capabilities: Video and static. Choose from a variety of call-to-action pages.
  • Lead times: 5-7 business days.
Exhibit Space expand_more
Houston Airport HOU Advertising Exhibit Space A1

Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.

Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.

Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.

Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.

Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.

  • Size: Various sizes.*
  • Production lead time: 2-4 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual activation and airport.

Exterior Airport Banners expand_more
Houston Airport HOU Advertising Exterior Banners A1

Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport Digital Billboards expand_more
Houston Airport HOU Advertising Airport Billboards A1

Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.

Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.

Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.

Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.

  • Ad spots: 5-10 seconds.
  • Capabilities: Full motion animation and static.
  • Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Houston Airport HOU Advertising Pre Roll Seatback A1

Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.

It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

Roadblock Spot on Seatback expand_more
Houston Airport HOU Advertising Roadblock Seatback A1

Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.

These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 30-45 business days.*

* Differs depending on the airline.

Spots on Personal Devices expand_more
Houston Airport HOU Advertising Personal Devices A1

Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 14-45 business days.*

* Differs depending on the airline.

Boarding Passes expand_more
Houston Airport HOU Advertising Boarding Passes A1

Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.

Case Studies

Inspiration for your next campaign

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  • Radisson
  • Fabric
  • University of Pennsylvania
  • BYU
  • Rauw Alejandro
  • Flexispot

Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.

The Journey

Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.

Outcomes

Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.

Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.

The Journey

We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.

Outcomes

Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.

Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.

The Journey

EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.

Outcomes

The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.

Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.

The Journey

EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.

Outcomes

This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.

Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.

The Journey

EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.

Outcomes

With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.

The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.

The Journey

We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.

Outcomes

Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.

Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.

The Journey

We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.

Outcomes

We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.

Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.

The Journey

EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.

Outcomes

The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.

Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.

The Journey

We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.

Outcomes

Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.

Advertise to Specific Market Segments at Houston (HOU) Airport

  • B2B
  • Conference Participants
  • B2C
  • Education
  • Tourism
  • Government
  • Luxury
  • Events
  • Entertainment
  • Financial and Crypto
  • PSA & Non-Profits
  • Healthcare

Engaging Business Decision-Makers at William P. Hobby Airport Houston (HOU)

William P. Hobby Airport Houston (HOU) provides a distinct opportunity for B2B brands like yours to reach business decision-makers directly. With a captive audience of professionals and frequent travelers spending considerable time in transit, HOU airport advertising is a priceless platform for engaging with this influential group.

To create a lasting impact on decision-makers at HOU, it's essential to customize your advertising campaigns to cater to their unique needs, preferences, and behaviors. Utilize various advertising channels, including dynamic digital displays, interactive activations, and visually striking traditional signage, to deliver an unforgettable advertising experience.

By concentrating on crafting a persuasive message that emphasizes your brand's distinctive value proposition and designing captivating, relevant campaigns, you can effectively grab the attention of key decision-makers at HOU.

This tactical approach to HOU airport advertising will not only boost your brand recognition among your target audience but also generate conversions and develop enduring relationships with influential business clients.

Embrace the opportunity to create a meaningful impact with your HOU airport advertising campaigns and form connections with the decision-makers crucial to your business.

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B2B Houston HOU Airport Advertising Category

Welcoming Conference Attendees at HOU with Impactful Advertising

As conference participants arrive at William P. Hobby Airport Houston (HOU), your brand has a prime opportunity to establish a strong initial connection with this influential audience. Airport advertising allows you to effectively engage with these business travelers as they navigate HOU, eager to attend industry events, such as the Offshore Technology Conference (OTC) or other renowned conferences.

To draw the attention of conference-bound visitors, design tailored advertising strategies that align with their specific needs and interests. By thoughtfully positioning your ads throughout HOU, you can create unforgettable and interactive experiences for these newly arrived attendees, paving the way for meaningful connections.

Utilize airport advertising at HOU to elevate your brand's profile and position your company as an industry leader among conference attendees. This focused approach will not only increase brand recognition and loyalty but also stimulate sales and revenue growth over time.

Optimize your brand's exposure by engaging with business travelers as they arrive at George Bush Intercontinental Airport Houston for conferences and conventions – leave a lasting impression through strategic airport advertising that propels your brand's success.

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Soaring Impressions: Engaging Travelers with HOU Airport Advertising

Advertising at airports, like William P. Hobby Airport Houston (HOU), presents a unique opportunity for your brand to create lasting impressions on consumers, whether they're leisure or business travelers. Airports offer extended dwell times and heightened attentiveness, making them ideal venues to reach your target audience and cultivate positive brand connections.

Nielsen's research indicates that 68% of U.S. travelers view airport advertising as a reflection of high-quality brands and services, with 76% taking action after seeing these ads. This highlights the significant influence airport advertising can have on consumer actions.

Engage with both leisure and business travelers effectively by employing diverse and innovative strategies such as experiential activations, dynamic digital messaging, interactive displays, and targeted branding at essential touchpoints.

These approaches will not only set your brand apart in a competitive market but also create unforgettable experiences for consumers.

In summary, airport advertising at locations like HOU allows your brand to connect with a varied and valuable consumer audience, elevate brand perception, and enhance recognition and sales. Seize the chance to captivate your target audience and leave a lasting impact with engaging advertising campaigns at airports.

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B2C Houston HOU Airport Advertising Category

Increase Enrollment Through HOU Airport Advertising

Universities aiming to promote their enrollment programs and reach a broader audience of potential MBA, postgraduate, or specialized program students can benefit immensely from airport advertising, particularly at airports like HOU. Showcasing your programs in a prestigious setting like an airport is crucial when considering the importance of selecting the right educational institution.

Airport advertising enables universities to position their programs as leaders in their respective fields, from business schools to specialized institutions. Moreover, since alumni donations are vital to universities, targeting business and leisure travelers offers a chance to connect with alumni who frequently visit airports.

Across the nation, universities are marketing their executive, MBA, and specialized programs to ambitious professionals seeking career advancement. By utilizing airport advertising, your university can grab the attention of a diverse audience of potential students and foster a positive image of your programs, leading to increased enrollment and continued support.

To conclude, airport advertising, especially at locations like William P. Hobby Airport Houston (HOU), is the key to successfully promoting your university's enrollment programs to a vast audience of travelers. Leverage this high-impact platform to establish a favorable perception of your programs, stimulate enrollment, and engage with influential alumni.

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Tourism Ascension: Boost Your Brand with William P. Hobby Airport Houston (HOU) Advertising

Airport advertising has become a crucial tool for businesses seeking to engage with a diverse audience of travelers at George Bush Intercontinental Airport (HOU). Hotels, airlines, tour operators, travel insurance companies, and tourist attractions can leverage the airport's unique setting to connect with travelers actively seeking new experiences and destinations.

With high foot traffic and a captive audience, HOU provides the ideal platform for your brand to make a lasting impression on travelers. Your advertising campaign can incorporate innovative strategies such as immersive experiential activations, dynamic digital messaging, interactive displays, and strategic branding at high-impact touchpoints.

HOU's bustling environment offers unparalleled opportunities to reach potential customers and drive conversions. Whether targeting leisure or business travelers, airport advertising can help elevate your brand recognition and create a buzz around your travel offerings.

Don't miss the chance to stand out in the competitive travel industry. Embrace airport advertising at George Bush Intercontinental Airport and watch your brand soar to new heights as you connect with passionate travelers who will shape the future of the industry.

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Tourism Houston HOU Airport Advertising Category

Government Outreach Rises with William P. Hobby Airport Houston (HOU) Advertising

Government entities and organizations can effectively engage with a diverse audience of leisure and business travelers through airport advertising at George Bush Intercontinental Airport (HOU). From recruitment drives for law enforcement and military to public health campaigns, HOU provides a high-visibility platform for reaching the masses.

HOU's unique setting allows government agencies to interact with travelers of various backgrounds and convey essential messages while attracting potential candidates. Using dynamic digital messaging, interactive displays, and strategically placed ads, government organizations can launch engaging and influential campaigns that raise awareness, drive engagement, and reinforce the significance of their mission.

Airport advertising at HOU transforms the airport into a vital hub for public information and interaction, allowing government agencies to effectively connect with travelers. Don't miss the chance to elevate your organization's presence and influence among the traveling public. Embrace airport advertising at George Bush Intercontinental Airport and watch your message soar.

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Government Houston HOU Airport Advertising Category

Elite Exposure: Luxury Brands Thrive in HOU Airport Advertising

Upscale consumer brands uncover significant potential in airport advertising at George Bush Intercontinental Airport (HOU), exploiting the distinct prospects it provides for reaching prosperous leisure and business travelers. Airports like HOU create an unrivaled setting for dynamic marketing initiatives, engaging a captive audience within a distinguished space that embodies sophistication and exclusivity.

As travel trends upward, the appetite for luxury retail and brand promotions in airports like HOU has surged, inviting a multitude of elite clothing labels, carmakers, jewelry, luggage, fragrances, and more to display their premium selections in this worldwide stage.

The prestige tied to HOU airport advertising fuels luxury brands, enabling them to harmonize their image with the airport's refined ambiance. This calculated positioning strengthens brand image and appeals to discerning customers with an appreciation for life's finer aspects.

Furthermore, the lengthy waiting periods in airports, particularly in the U.S., offer a priceless chance for luxury brands to connect with their target market. As travelers spend ample time waiting for their flights, luxury brands can capitalize on this opportunity to exhibit their merchandise, creating an enduring impact on their desired consumer base.

Delve into the magnetism of HOU airport advertising and witness your luxury brand soar to new elevations, mesmerizing the affluent travelers that compose your market.

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Luxury Houston HOU Airport Advertising Category

Hitting a Home Run with HOU Airport Advertising for Sporting Events

Notable sporting events attract extensive groups of fervent fans, offering a remarkable opportunity for advertisers to engage this intensely involved audience through airport advertising at HOU. Fans journeying to these esteemed events are passionate about the festivities, making them a prime demographic for brands striving to create a memorable connection.

Participants in these significant sporting events often have considerable spending power and impressive household incomes. By advertising in airports like HOU, your brand can proficiently engage these spirited consumers as they set out on their extraordinary adventures.

Employing HOU airport advertising during crucial sporting events grants your brand access to a dedicated and receptive audience with a propensity to spend. The fervor encompassing these events heightens the efficacy of your ads, enhancing brand awareness, nurturing loyalty, and reinforcing your affiliation with the most unforgettable moments in sports.

Don't forfeit the opportunity to win big with HOU airport advertising. Grasp the chance to connect with loyal fans and elevate your brand as they journey to support their cherished teams and athletes.

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Events Houston HOU Airport Advertising Category

Soaring Success: Hobby Airport Advertising

Entertainment industry players such as theme parks, streaming platforms, movie studios, music labels, concert promoters, and live event producers recognize the immense potential of airport advertising at William P. Hobby Airport Houston (HOU) to engage a diverse audience of leisure and business travelers. Airports like HOU are thriving centers, attracting visitors from all corners of the world, making them excellent venues for advertising entertainment products and services to a broad spectrum of people.

Today's travelers crave memorable and immersive experiences, and HOU airport advertising is uniquely positioned to offer just that. Boasting state-of-the-art interactive digital displays, vivid video screens, and vibrant digital posters, your advertising campaign can leave an enduring impact on your target audience, turning the airport atmosphere into a stunning showcase for your brand.

Advertising at HOU provides unmatched versatility, enabling you to modify and customize your campaign effortlessly, keeping your message up-to-date and appealing. This flexibility is essential in the ever-changing entertainment world, where trends and content are in constant flux. By utilizing cutting-edge technology and striking visuals, your advertisement can stand out and generate buzz among travelers.

Furthermore, HOU airport advertising allows you to connect with both leisure and business travelers, a critical distinction as many business travelers look for entertainment options during their trips. By engaging this audience, you can boost your brand's visibility, sparking interest and generating revenue.

Seize the opportunity to leave a lasting impression on a captive audience. Advertising at William P. Hobby Airport Houston (HOU) offers the perfect platform to highlight your entertainment services, captivating leisure and business travelers alike and propelling your brand to new heights.

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Entertainment Houston HOU Airport Advertising Category

Financial Success at New Heights: Engage with George Bush Airport Ads

Financial institutions, including banks, stock brokers, exchanges, crypto platforms, digital currencies, and other financial service providers, recognize the incredible potential of advertising at HOU Airport to captivate a valuable audience of leisure and business travelers. With a diverse demographic consisting of educated and affluent individuals, HOU is an ideal stage for promoting your financial products and services.

Modern travelers are often on the lookout for opportunities and solutions to manage their finances while on the move. Advertising at HOU Airport enables you to directly target these individuals, leveraging high foot traffic and global reach to effectively communicate your message. Business travelers, tourists, and frequent flyers alike are all potential customers for your financial services.

Extended wait times and layovers at airports result in a captive audience, ensuring your advertisement is noticed, read, and contemplated. As passengers traverse the airport, they are more likely to engage with your campaign, increasing interest and potential conversions. Additionally, the airport environment fosters a sense of security and trust, further enhancing the appeal of your financial offerings.

Advertising at William P. Hobby Airport Houston (HOU) also showcases your organization's innovative and forward-thinking approach. Sleek, contemporary designs capture travelers' attention, positioning your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or cutting-edge crypto platforms, HOU advertising ensures your message is conveyed with impact.

Don't miss the opportunity to connect with a valuable audience of leisure and business travelers. Advertising at William P. Hobby Airport Houston (HOU) provides the perfect stage for financial institutions to create a lasting impression, driving interest and engagement in your products and services.

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Financial and Crypto Houston HOU Airport Advertising Category

Spreading Awareness: George Bush Intertinental Airport Houston (HOU) Ads With A Purpose

Local governments and charitable institutions acknowledge the immense potential of airport advertising at William P. Hobby Airport Houston (HOU) to magnify public service announcements and raise awareness for their causes. With millions of people transiting through airports like HOU annually, your message can have a substantial impact on both vacationers and corporate travelers.

HOU offers a captive audience, guaranteeing that your announcement reaches passengers as they queue, unwind in lounges, or navigate to their gates. This results in abundant opportunities for your message to be viewed and assimilated by a diverse population. Moreover, airports like HOU are often considered credible sources of information, making them ideal platforms for public service announcements and non-profit initiatives.

Non-profit organizations can utilize airport advertising at HOU to inform the public about their objectives and the issues they're passionate about. This international platform enables you to connect with passengers from all over the globe, many of whom might have never encountered your organization's message before. Your campaign can initiate discussions, motivate action, and even stimulate donations.

By capitalizing on airport advertising, nonprofits can also create giving opportunities via airport-based kiosks or other cutting-edge technologies. This handy method permits travelers to contribute instantly, further backing your cause and generating impact.

In conclusion, airport advertising at William P. Hobby Airport Houston (HOU) offers a distinctive and persuasive opportunity for public service announcements, non-profits, and campaigns for the public good to reach a vast audience of holidaymakers and business travelers. Elevate your message and inspire positive change through the influence of airport advertising.

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PSA & Non-Profits Houston HOU Airport Advertising Category

Healthcare Advertising at William P. Hobby Airport Houston (HOU)

Airport advertising at HOU is an influential approach for medical organizations, hospitals, clinics, health insurance providers, and health tech companies aiming to connect with a diverse audience of vacationers and corporate travelers. As bustling hubs, airports like HOU present an unparalleled opportunity to engage with potential clients who may need medical assistance or health insurance while traveling.

Medical organizations can exploit airport advertising at HOU to enhance brand awareness and attract new clients, while hospitals and clinics can publicize their specialized services such as urgent care, pediatrics, or women's health. Health insurance firms can utilize airport advertising to underscore the significance of coverage and exhibit their options, while health technology companies can highlight their cutting-edge solutions like telehealth or wearable gadgets.

Airport advertising encompasses a variety of formats, including billboards, digital displays, and interactive kiosks, permitting targeted messaging to specific demographic groups like families, corporate travelers, or the elderly. By incorporating state-of-the-art technology such as augmented reality or virtual reality, your advertising campaign can engage and mesmerize passengers, creating a lasting impression.

In conclusion, airport advertising at William P. Hobby Airport Houston (HOU) presents a distinctive and persuasive opportunity for hospitals, clinics, health tech companies, healthcare technology, and health services providers to reach a vast audience of holidaymakers and corporate travelers. Raise your brand and showcase your options with the influence of airport advertising.

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Trusted by Large and Small Companies

Rauw Alejandro Logo Houston Airport Advertising
Bionano Logo Houston Airport Advertising
Wharton Logo Houston Airport Advertising
Pioneer Logo Houston Airport Advertising
Baird Logo Houston Airport Advertising
Mcgraw Hill Logo Houston Airport Advertising
University Of Pitt Logo Houston Airport Advertising
Flexispot Logo Houston Airport Advertising
Radisson Logo Houston Airport Advertising
Dynatrace Logo Houston Airport Advertising
Ensono Logo Houston Airport Advertising
Transfer Wise Logo Houston Airport Advertising
Byu Logo Houston Airport Advertising
Utd Logo Houston Airport Advertising
Fortinet Logo Houston Airport Advertising
Fabric Logo Houston Airport Advertising
Notable Logo Houston Airport Advertising
Rubrik Logo Houston Airport Advertising
Viator Logo Houston Airport Advertising
Big Commerce Logo Houston Airport Advertising
Invest In Canada Logo Houston Airport Advertising
University Of Michigan Logo Houston Airport Advertising

Frequently Asked Questions

Is airport advertising effective? expand_more

Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.

Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.

With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.


Read more on airport advertising effectiveness

Why is airport advertising important? expand_more

Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.

Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.

Does airport advertising work? expand_more

Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.

Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.

Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.

How much does it cost to advertise at the airport? expand_more

The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.

Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.

To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.

Which airport advertising is more effective? expand_more

The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.

How can EAM help? expand_more

EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.

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