Los Angeles (LAX) Airport Advertising

Los Angeles Airport Advertising

• Fifth busiest airport in the world; 2nd busiest in the United States
• #1 international gateway to Asia and the Pacific region
• LAX continues its airport overhaul with new airlines in Tom Bradley International Terminal, new retail/dining option in Terminals 1, 2 and 6, airline relocations, new business lounges and more.

46% of adults in the Los Angeles DMA traveled by air in the past year; of these adults, 72% departed from LAX. Los Angeles International Airport is a primary point of departure in the Los Angeles DMA.

Los Angeles Overview

Los Angeles welcomed 44.2 million tourists in 2014, welcoming over 6.5 million international visitors alone.

• China, Australia, UK, Japan and France were Los Angeles’ top five international visitor generating markets in 2014

• For the third year in a row, China was the biggest driver of overseas visitation in Los Angeles, experiencing the fastest growth of any market with 20.4% more visitors over 2013

• Top five domestic feeder markets were Los Angeles 5-county area, San Diego, New York City, Phoenix and Sacramento

LAX Airport Travelers Profile

2014 total passengers: 70,663,869
Avg. monthly passengers: 5,888,656
% Domestic travelers: 73%
% International travelers: 27%
% Business passengers: 42%
Total number of terminals: 9
Total number of airlines: 70

Advertising at LAX reaches the most desirable audience of the Los Angeles DMA; they are highly educated, affluent individuals with active lifestyles, and they influence major purchasing decisions for the home and business.

LAX air travelers are affluent; they buy more luxury items and spend more money on automobiles, entertainment, jewelry and cosmetic products than most adults in the Los Angeles DMA.

Los Angeles International reaches nearly 30 million business travelers annually, making it the #1 business airport. Los Angeles ranks sixth most important city for business in the United States and 19th globally for attracting business, capital, talent and tourists.

Average household income: $95,314
Average age: 46
Male 52% Female 48%
Business: Male 62% Female 38%

Percentage of professionals, by title, flying in the Los Angeles DMA who depart from LAX.

Vice President 86%
President 85%
Board Member 85%
CEO 84%
Owner/Partner 77%

Sources: LAWA, discoverlosangeles.com, Los Angeles Tourism, 2014 Nielsen/Scarborough Research Corp./VNU

Who Advertises in Airports?


  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Airport WiFi Sponsorship

Los Angeles Airport WiFi Sponsorship Advertising

Capture 100% share of voice and guaranteed engagement! Sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand. Reach business and leisure travelers galore in 80+ airports worldwide. 100 million enplanements a year. 33+ million ad engagements a year.

  • Devices: Mobile, Tablet and Laptop (Android and iOS)
  • Pricing Model: CPE, CPI and CPM
  • Formats: App Download, Display, Video, Click-To-Visit, Email Collection, Poll Question, E-commerce Showcase, Social, Save The Date and Text Match.
  • Production Estimate: $0
  • Advertisers: Amazon, Rackspace, TransferWise, Marriott, and more.

Baggage Claim Area

Los Angeles Airport Baggage Claim Area Advertising

Vibrant color banners provide a sharp visual with a polished look that showcases your brand or offer. Suspended fabric or vinyl banners and framed banners are available in key locations like concourses and baggage claim. Single banner locations and Domination Packages are also available.

  • Type: Digital LCD Screens
  • Size: 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

Los Angeles Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! Sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand. Reach business and leisure travelers galore in 80+ airports worldwide. 100 million enplanements a year. 33+ million ad engagements a year.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $800 - $2,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

The LAX Airport Business Network Club Lounges

This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Screen Network

Los Angeles Airport Digital Screen Network Advertising

The Prestige Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout the airport.

  • Type: Digital LCD Screens
  • Size: 40“, 48”, 50” and 70”
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Nissan, Verizon, Visit Las Vegas, IBM, and many more.

Digital Spectaculars

Los Angeles Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of the airport – at security check points, in the heart of retail shopping and dining concourses, or in main airport arteries – strategically positioned for prime viewing as travelers navigate their way through terminals and arrivals areas.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

LAX Airport Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on escalators, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Large Format Signs

Los Angeles Airport Large Format Signs

Reach all arriving passengers on the Baggage Claim LCD Network. Whether travelers are waiting for bags to arrive on the carousel or simply passing through bag claim, no one can miss these 70″ high-definition screens.

  • Type: Digital and Static Large Format
  • Size: Varies
  • Share of Voice: Varies
  • Format: Static and full motion.
  • Advertisers: Accenture, Burberry, Oracle, HSBC, and many more.

Mini-Spectaculars

LAX Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$700
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

LAX Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Airport and Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

LAX Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line in some airports.

  • Type: LightBox Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

Los Angeles Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Wall Wrap Statics
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $5,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

LAX Airport Delta

Delta Expands Los Angeles Presence in 2017


Posted: February 11th, 2017

Delta Airlines is about to have its biggest year yet. The airline recently announced a $1.9 billion plan to update and improve the Los Angeles International Airport. 2017 is the year that the company intends to take things to the next level.

While LAX will see the vast majority of the changes planned by the airline, Delta has made several leaps forward this year. A strategic liaison with Aeromexico means an expanded campaign and bigger moves.

According to Delta’s Vice President, Ranjan Goswami, the airline intends to become the premier airline in LA. In order to accomplish this plan, Delta will invest nearly two billion dollars into the airport, along with the city itself, to create a partner hub. The upgrades include connecting Terminal 2 and Terminal 3, the future home of Delta airlines.

Step by Step

The first step in the update, was Delta’s move to Terminal 6. The company is using both Terminal 6 and Terminal 5 until Terminals 2 and 3 are ready for the airline, sometime in May. To keep things moving smoothly, the airline has added check-in kiosks and offers more baggage claim spaces, as well. Anyone who needs to move between Terminals 5 and 6 will do so via underground tunnels within the secure areas of the terminals.

Whenever big changes like this are enacted, people can get confused, so Delta Airlines is taking steps to ease any confusion. Signs will be provided throughout the new areas, to ensure that everyone can reach their destination without issue. Passengers will also be informed of the changes in gates ahead of time.

What’s Coming in 2017

Advertising in Los Angeles Airport will be upgraded, along with the rest of the airport changes. Brands wishing to advertise within the new and improved airport space will have even more opportunity to do so. From wall wraps to digital displays, there will be plenty of airport advertising options.

Delta has already signed up to be, along with its partner, Aeromexico, the official airline for the Los Angeles Football Club. The airline is also the official airline of several other groups, including the Rose Bowl, UCLA, GRAMMY Awards and the LA Lakers and Kings. With so many sports teams being sponsored by the airline, it’s a good bet that there will be plenty of fans following along.

Delta hires nearly 4,000 employees within the Los Angeles area and has made great strides into being a part of the community. Participating in food drives, marches and supporting assorted charities is just part of what the airline does to make a difference in the world.

As Delta upgrades the Los Angeles International Airport, advertising will change. Potential customers are within reach . . . it’s just a matter of finding the right advertising method to reach them.

LAX Airport Advertising
Source: Flickr

LAXceptional Xperience Increases LAX Advertising Opportunities


Posted: August 29th, 2016

Los Angeles Airport advertising is about to get a lot more diverse. The airport has been undergoing structural changes over the past year or so, but now it has a new focus . . . customer experience. The LAXceptional Xperience program is redesigning the way LAX is experienced by travelers and it’s also changing LAX advertising possibilities.

The end goal of this program? According to Barbara Yamamoto, the Chief Experience Officer for LAWA (Los Angeles World Airports), guests at the airport deserve consistently exceptional experiences. The new program is focused on training everyone that comes into contact with travelers in the airport to provide the best service possible. However, it doesn’t end there.

For travelers headed into LAX, the entire airport will soon be customer-centric. From better structural designs and more efficient procedures, to better communications and better technology, Los Angeles Airport is working hard to make customers feel more at home and to give them more to do than merely sit and wait for their flight.

What Will Change

Yamamoto issued a statement, saying, “ We’re starting with our folks first – those that have guest contact – and then we’ll branch out to contractors that are providing our product; people like the shuttle bus operators and parking lot attendants.” She goes on to say that eventually, the airport hopes to have everyone on board with the customer-centric experience, right down to airlines and the TSA.

Guest experience members and volunteers are already available to help guests with their questions, guiding them to their gates and generally providing personalized service to newcomers. In addition, a new PUP (Pets Unstressing Passengers) program offers stress relief by bringing therapy dogs through the departure areas. Interacting with the animals helps people relax and feel more comfortable.

Entertainment programs are also being put into place to help entertain those waiting in the airport. Everything from choirs and plays, as well as photo opportunities with famous characters to makeovers and craft activities for children help provide a more interactive experience at the airport. Each of these offers opportunities for brands to promote their company in a fun, entertaining way, as well.

Technology at LAX

One of the biggest improvements at LAX will be the technology. This is an ongoing project, since technology is constantly changing and improving. While the tech for the airport is based more on efficiency, such as installing 100 automated passport control kiosks to reduce lines, LAX advertising will also see a boost. With high tech screens everywhere in the airport, as well as WiFi, it’s easier for brands to reach the travelers stuck in the airport with little to do.

Since LAWA is aiming to provide better entertainment and experiences for their customers, the opportunities for LAX advertising are on the rise. If a brand presents a method of advertising that will entertain and keep guests busy, it’s more likely to fit into the overall goals of the LAXceptional Xperience. Los Angeles Airport advertising with a twist is more likely to get a response and with the recent and upcoming changes, there will be more opportunity than ever to promote services and products.

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