Airport Advertising:
Reach a Captive Audience at
Madrid International Airport

Madrid–Barajas Airport Mad Advertising Hero 1
Madrid–Barajas Airport Mad Advertising Hero 2

EAM: Streamlining Your Path to Powerful Airport Advertising

  • Madrid Airport Impact
  • About Madrid Airport
  • Why Madrid?
  • Madrid Audiences
  • CCA/Nielsen Study
  • About EAM
  • Airports Served

Make an indelible impact on millions traversing through Adolfo Suárez Madrid–Barajas International Airport (MAD). At EAM, our team of airport advertising specialists is here to craft and execute distinctive advertising plans that genuinely reverberate with your audience.

We're dedicated to assisting you through every step of the process, from formulating a plan to proficiently executing it for the utmost brand impact. With our support, perceptive marketers can seize the attention of millions of travelers and achieve real-world results.

Uncover how our expert insights and creative approach to airport advertising can help you reach an engaged audience of passengers at MAD.

Madrid Airport Advertising Media Solutions

Madrid–Barajas Airport Advertising Impact Image

  • Key Statistics: As Spain's busiest and Europe's second-largest airport, Madrid-Barajas serves more than 60 million passengers per year, and has seen a steady growth in passenger numbers over the past 3-5 years.

  • Economic Impact: The airport is a vital contributor to Madrid's economy, supporting thousands of jobs directly and indirectly. Its operations have a significant economic multiplier effect on the region.

  • Airport Facilities: The airport boasts four passenger terminals, a dedicated business terminal, and extensive cargo facilities. It is equipped with numerous restaurants, shops, and business services, providing a comprehensive and comfortable travel experience.

  • Connectivity: With connections to over 200 destinations worldwide, Madrid-Barajas is a significant hub for international travel. It also offers excellent public transportation links to the city center.

  • Environmental Efforts: The airport is dedicated to sustainability and environmental stewardship, implementing measures to reduce its carbon footprint and promote green practices.

  • Awards and Recognitions: Madrid-Barajas has received numerous awards for its quality of service, including recognitions for its punctuality and its commitment to customer service.
Why Madrid–Barajas Airport Advertising Image

  • Population Growth: Madrid, the capital city of Spain, has a population of approximately 3.3 million in the city proper and 6.5 million in the metro area, with a steady growth rate of about 0.5% per year over the past 3-5 years.

  • Economic Impact: As Spain's economic center, Madrid contributes significantly to the national GDP. Its dynamic economy is largely driven by services, technology, and tourism.

  • Key Industries: Madrid is recognized for its industries such as banking, telecommunications, and media. It's home to numerous multinational companies and the Spanish stock exchange.

  • Famous Events: Madrid hosts globally renowned events like the Madrid Fashion Week, Madrid Gay Pride, and the Madrid International Film Festival, making it a vibrant cultural hub.

  • Sports Teams: Home to iconic sports teams such as Real Madrid CF and Atlético Madrid (soccer), Madrid presents a passionate sports culture.

  • Academic Hub: With prestigious institutions like Complutense University of Madrid and Technical University of Madrid, the city is an influential center for education and research.

  • Music Festivals: Madrid offers a thriving music scene with well-known festivals such as Mad Cool Festival and Download Festival Madrid, showcasing a diverse range of musical genres.
Madrid Market Highlights Image

Business Decision Makers expand_more
Business Decision Makers

Focused on Adolfo Suárez Madrid–Barajas International Airport (MAD), advertising can be a compelling approach to connect with business decision-makers who frequently utilize this dynamic hub, particularly during high-profile conferences and events occurring in Madrid. Executives and managers with tight schedules highly value convenience and efficiency throughout their travels.

As they constantly transition between destinations, advertising at MAD offers a distinct opportunity to capture their attention and leave a lasting impression on these busy professionals, especially when they're in the city for events like international trade fairs or sports competitions. This can potentially result in valuable business connections for your brand.

These high-level decision-makers consistently search for ways to optimize their travel experiences at Adolfo Suárez Madrid–Barajas International Airport. They prioritize access to exclusive airport lounges, expedited security, and baggage check-in, as well as any other amenities that ensure a seamless and stress-free journey.

By featuring your brand within the high-end environments of MAD, you can align your brand with the values of convenience and efficiency that these influential individuals appreciate, further solidifying your brand's presence in their minds during significant Madrid-based conferences and events.

Affluent Travelers expand_more
Affluent Travelers

At Adolfo Suárez Madrid–Barajas International Airport (MAD), targeting high-income travelers through advertising is a shrewd decision for marketers. These passengers often possess considerable disposable income and a passion for luxury experiences, making them an appealing audience for a diverse range of brands.

These discerning consumers continuously search for products and services that complement their refined lifestyles, from high-end fashion to exquisite fragrances, lavish automobiles, and other premium offerings.

They travel extensively, exploring new destinations and experiences that cater to their interests and sophisticated tastes.

By opting to advertise at MAD, you can engage with this affluent demographic during a critical time when they are more open to discovering new products and exclusive experiences.

This targeted strategy can significantly boost your brand's visibility and allure among this highly coveted audience.

Early Tech Adopters expand_more
Early Tech Adopters

Travelers visiting MAD often display technological expertise and are usually among the first to embrace new tech products and services. They are inclined to book flights and accommodations online, use mobile apps for check-in and flight status updates, and adopt advanced technologies like biometrics and virtual reality for improved travel experiences.

These individuals may also express a heightened interest in venturing into unconventional travel destinations and experiences.

Take advantage of the opportunity to engage with these tech-savvy travelers by amplifying your brand's presence at Adolfo Suárez Madrid–Barajas International Airport. Allow us to help you connect with early adopters who are constantly eager to uncover the latest innovations.

Leisure Travelers expand_more
Leisure Travelers

Airport advertising at Adolfo Suárez Madrid–Barajas International Airport (MAD) presents a prime opportunity to market your products, services, events, and programs to leisure travelers.

These individuals are stepping away from their everyday lives to savor a much-needed vacation or holiday with loved ones. They seek enjoyment and tranquility and are eager to fully experience their time away from professional responsibilities.

By promoting your brand at MAD, you can establish a connection with these travelers during an opportune moment when they're most open to novel ideas and experiences. With our expertise, you can design a customized airport advertising campaign that appeals to their interests and values, capturing their attention and encouraging them to engage with your brand.

Capitalizing on the opportunity to connect with leisure travelers at MAD, let us assist you in boosting your brand's presence and forging connections with travelers enthusiastic about discovering new destinations and maximizing their time off.

Families expand_more
Families

Seize the opportunity to engage with family travelers and their children at Adolfo Suárez Madrid–Barajas International Airport. Let us help you enhance your brand's visibility and create connections with those eager to make the most of their family time away. Whether it's toys, theme parks, or family-focused movies and shows, we'll support you in reaching your target audience and achieving tangible results for your brand.

Students and Alumni expand_more
Students and Alumni

By showcasing your academic programs at Adolfo Suárez Madrid–Barajas International Airport, you have the chance to engage with both current students and alumni during a critical moment when they're most receptive to innovative ideas and possibilities. With our guidance, you can develop a personalized airport advertising campaign that resonates with their aspirations and values, capturing their interest and motivating them to consider new educational opportunities. Airport advertising is a potent tool to keep in mind for reaching potential students or strengthening your alumni connections.

82 percent

Of travelers notice airport advertising.

68 percent

Of U.S. travelers associate airport advertising with high-quality brands and services.

76 percent

Of U.S. travelers reported taking action after seeing airport ads.

1 in 5

Have reported purchasing an advertised item while at the airport.

90 percent

Of respondents said they are likely to shop at a brand's brick - and - mortar location after seeing an airport ad.

42 percent

Of frequent flyers are prompted to visit a website or store after seeing a brand's airport advertisement.

65 percent

Make decision after seeing advertising at the airport.

Source: CCA/Nielsen Study

Our Expertise in Airport Advertising

Are you ready to elevate your brand and captivate millions of airport travelers globally? Established in 2015, EAM brings over 21 years of collective experience to the forefront, offering unparalleled expertise and dedication to ensure your brand's success in the airport advertising arena.

Customized strategies and seamless execution: Rely on our seasoned team to guide you through every step, from crafting a bespoke strategy to delivering maximum impact and ROI for your brand.

Traveler-centric approach: Our profound understanding of travelers' distinct needs and preferences empowers us to design unforgettable experiences at pivotal touch-points.

Comprehensive travel media solution: As an all-in-one solution for travel media, EAM has successfully propelled numerous renowned brands and organizations in their airport advertising campaigns across 50+ airports worldwide.

Collaborative partnerships: Building on our already solidified and strong relationships with global concession owner partners, we work hand-in-hand to plan, produce, negotiate, execute, and report on advertising campaigns for optimal outcomes.

Track record of success and reliability: Harness our extensive industry experience and proven accomplishments in airport advertising to attain your marketing objectives and create a lasting impression on millions of airport travelers worldwide.

Built upon a solid foundation and driven by a passion for excellence in airport advertising, EAM invites you to embark on a journey towards extraordinary brand recognition and growth. Connect with us and let us help you craft impactful and memorable advertising journeys!

Madrid–Barajas Airport Advertising About EAM Image

Powerful Airport Advertising Solutions

  • Digital Solutions
  • Static Solutions
  • Airline Lounges
  • Security Area
  • WiFi Sponsorships
  • Experiential
  • Exteriors
  • In-Flight Video
Digital Spectaculars expand_more
Madrid–Barajas Airport Mad Advertising Digital Spectaculars A1

Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.

Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.

With their attention-grabbing size and creative flexibility, digital spectacular screens can captivate the attention of travelers and drive engagement like never before.

Let us create a tailored advertising strategy that leverages these screens for measurable success.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Large Format expand_more
Madrid–Barajas Airport Mad Advertising Digital Large Format A1

Large format digital screens offer a unique opportunity to make a lasting impression on travelers.

These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.

Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.

Strategically located in high-traffic areas, these screens ensure maximum visibility and engagement for your brand.

Allow us to design a customized advertising strategy that harnesses the potential of these screens, delivering quantifiable results for your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Screen Network expand_more
Madrid–Barajas Airport Mad Advertising Digital Screen Network A1

By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.

Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.

These screens build frequency and drive engagement, making them an effective advertising option.

Digital network screens provide a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Creative lead times are 7-10 business days.

Elevate your brand's visibility and connect with travelers in airports using digital network screens.

Let us develop a personalized advertising approach that utilizes these screens for tangible success in promoting your brand.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Video Walls expand_more
Madrid–Barajas Airport Mad Advertising Video Walls A1

Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.

These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.

With their large size and creative flexibility, video walls offer a unique opportunity to showcase your brand's messaging and art in a way that truly resonates with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Baggage Claim Digital Network expand_more
Madrid–Barajas Airport Mad Advertising Baggage Claim Digital Screens A1

Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.

Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.

By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.

Whether you're promoting a new product, service, or event, these screens offer a unique opportunity to connect with your target audience in a prime moment when they're most receptive to new ideas and experiences.

Seize the opportunity to enhance your brand's presence and engage with passengers in the baggage claim area.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Flight Information Digital Screens expand_more
Madrid–Barajas Airport Mad Advertising Flight Information Screens A1

Flight information screens are some of the most frequently viewed screens in the airport, making them a highly valuable advertising space to capture travelers' attention.

As travelers check their flight times, they often have idle time to browse other content on the screens, providing an opportunity for advertisers to reach them with targeted messaging.

Strategically located in high-traffic areas such as near departure and arrival gates, these screens provide maximum visibility and impact for your brand.

Whether you're promoting a new product, service, or event, these screens offer a powerful way to connect with your target audience and capture their attention.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Digital Charging Network expand_more
Madrid–Barajas Airport Mad Advertising Digital Charging Network A1

Digital charging network screens are a highly effective advertising tool for brand marketers looking to maximize their reach and connect with travelers in airports.

These screens are strategically located in high-traffic areas throughout the airport, ensuring maximum exposure for your brand.

By using digital charging network screens, you can not only deliver your message to travelers but also provide them with a useful service - the ability to charge their devices.

This dual functionality of advertising and providing a service can help to build a positive brand image and increase engagement with your target audience.

  • Ad spots: Ranges from 8 to 30 seconds.*
  • Loop duration: Ranges from 30 to 240 seconds.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 7-10 business days.*

* Differs depending on the airport.

Large Format Banners expand_more
Madrid–Barajas Airport Mad Advertising Banners A1

Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.

They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.

With large format banners, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

With bold and bright colors, they stand out from the neutral tones of airport terminals, making them hard to miss.

Allow our experts to assist you in crafting a tailored advertising plan that harnesses the power of large format banners, providing quantifiable outcomes and supporting your marketing objectives.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Tension Fabric Display expand_more
Madrid–Barajas Airport Mad Advertising Tension Fabric Display A1

Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.

With their ability to command attention and stand out in a crowded airport environment, tension fabric displays are an effective way to capture the attention of travelers.

Compared to other advertising formats in the airport, tension fabric displays offer a cost-effective solution to reach a large audience.

With tension fabric displays, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: TFD's have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Wall Wraps expand_more
Madrid–Barajas Airport Mad Advertising Wall Wrap A1

Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize and make them unique to your brand.

Strategically placed throughout the airport in high-traffic areas, wall wraps can capture the attention of travelers, providing maximum visibility and impact for your brand.

With wall wraps, you have the opportunity to own 100% of the share of voice, meaning your message is the only one being seen by travelers in that area.

Wall wraps offer a highly effective method to distinguish your brand within the airport environment; allow us to help you capitalize on this opportunity and elevate your brand to unprecedented levels.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Wall wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Spectacular expand_more
Madrid–Barajas Airport Mad Advertising Spectacular A1

Spectaculars are medium to large-scale displays placed in high-traffic areas throughout the airport.

They offer a unique opportunity to showcase your brand in a visually backlit stunning way.

Spectaculars can be a cost-effective solution to create a lasting impact.

With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Mini-Spectacular expand_more
Madrid–Barajas Airport Mad Advertising Mini-Spectacular A1

Maximize your brand's reach and impact with mini-spectaculars - the cost-effective way to showcase your message in the airport. With 100% ownership, you can be sure that your brand will be the sole focus of travelers passing by.

Strategically placed throughout the airport in high-traffic areas, mini-spectaculars provide maximum visibility and exposure for your brand. Utilize multiple units to capture even more attention and create a powerful presence in the airport.

With their backlit enhancements and bold designs, mini-spectaculars offer a visually stunning way to showcase your product, service, or event in a way that truly resonates with your target audience.

Compared to other advertising formats in the airport, mini-spectaculars offer a cost-effective solution to achieve a wow factor and create a lasting impact. Don't miss out on the chance to elevate your brand's visibility and make a lasting impression in airports.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Mini-Spectaculars have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Dioramas expand_more
Madrid–Barajas Airport Mad Advertising Diorama A1

Dioramas are an effective advertising solution to capture the attention of travelers in airports.

By utilizing multiple units, you can increase the exposure and visibility of your brand to a wider audience. Dioramas also offer backlit enhancements to create a visually striking display that captures the attention of travelers even in low-light areas.

Dioramas offer a cost-effective solution for creating a strong presence in the airport, compared to other forms of airport advertising.

We will help you develop a customized strategy that leverages the potential of dioramas, delivering measurable results and helping you achieve your marketing goals.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Dioramas have a printing and shipping cost.*

* Differs depending on the actual unit.

Jet Bridge Wraps expand_more
Madrid–Barajas Airport Mad Advertising Jet Bridge A1

Jet bridge wall wraps offer a captivating and imaginative way to capture the attention of travelers in a captive environment.

The jet bridge provides a unique opportunity to create a powerful first impression for passengers arriving at the airport and a lasting impression for passengers departing from the airport.

By advertising in this space, brands can own the area and reach a diverse audience in a cost-effective way, making it an ideal choice for financial institutions, insurance companies, tourism, and entertainment brands.

Don't miss out on the chance to elevate your brand's visibility and create a lasting impression.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Jet Bridge Wraps have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Digital Screens expand_more
Madrid–Barajas Airport Mad Advertising Business Club Digital Screen A1

Digital screen advertising in airline business club lounges offers a unique opportunity to reach affluent and discerning audiences of business decision-makers and high net worth individuals.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

By using digital screen advertising in business club dining and seated areas, brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Video Wall expand_more
Madrid–Barajas Airport Mad Advertising Business Club Video Walls A1

Video walls offer an expansive canvas for brands to capture the attention of affluent business decision-makers and high net worth individuals in business club lounges.

Ranging from 84-100 inches, these walls are impossible to ignore and provide a visually striking backdrop for brand messaging.

By utilizing video walls, brands can cost-effectively increase their visibility and reach a highly influential audience, making it a smart choice for any advertising campaign targeting affluent travelers.

Video walls in business club lounges provide a captive audience, ensuring that brands can make a lasting impression on their target audience during their extended wait times.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Entrance Banners expand_more
Madrid–Barajas Airport Mad Advertising Business Club Banners A1

Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.

Engage with a discerning audience in a premium, brand-safe environment that showcases authority and allure.

Make a lasting impression on an elite clientele, leveraging your brand's prestige and exclusivity.

Showcase innovations for business-to-business brands or emphasize luxury for high-end brands, catering to the tastes of an affluent audience.

Utilize cost-effective, eye-catching airport lounge banners to enhance visibility and connect with influential decision-makers who value quality and luxury.

  • Size: Various sizes.*
  • Production lead time: 14-21 business days*
  • Production cost: Banners have a printing, shipping, install, and removal cost.*

* Differs depending on the actual unit.

Brand Experience expand_more
Madrid–Barajas Airport Mad Advertising Brand Experience A1

Revolutionize brand engagement with experiential advertising in airport lounges, captivating a captive audience of travelers.

Deliver interactive and immersive experiences that create lasting impressions and foster brand loyalty.

Implement diverse activations, including brand ambassador programs, tech-focused displays, and product sampling, for memorable brand exposure.

Engage affluent customers face-to-face, showcasing products or services uniquely and effectively.

Achieve cost-effective reach for a valuable travel audience while providing enjoyable, memorable experiences that resonate long after their journey.

  • Size: Various sizes.*
  • Production lead time: 2-3 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual unit.

Charging Stations expand_more
Madrid–Barajas Airport Mad Advertising Charging Stations A1

The digital charging network screens in business clubs offer an effective method for brand advertisers to engage with airport passengers and broaden their audience while simultaneously providing a valuable device charging service.

These clubs provide a captive environment where travelers spend significant amounts of time, sometimes upwards of 90 minutes, making it an ideal place to showcase your brand.

Brands can increase their visibility and reach an influential audience of business decision-makers and high net worth individuals in a cost-effective and imaginative way.

  • Ad spots: 30 seconds.
  • Loop duration: Ranges from 5-6 minutes.*
  • Capabilities: Full motion animation and static. Use different rotating ads.
  • Lead times: 5-7 business days.*

* Differs depending on the airport and airline.

Security Tray expand_more
Madrid–Barajas Airport Mad Advertising Security Tray A1

Captivating, diverse reach: By advertising on airport security trays, your brand can effortlessly engage a wide variety of travelers during an essential part of their journey.

Limitless creativity: Cater to a range of industries, from streaming services to financial companies, by designing eye-catching and appealing messages in this unique space.

Cost-effective strategy: Make a lasting impact on a valuable audience without exceeding your budget through security tray advertising.

Stand out from the crowd: Differentiate your brand from conventional advertising methods and leave a lasting impression on potential customers.

  • Production cost: Printing, install, and shipping.
  • Lead times: 3-4 weeks.*

* Differs depending on the airport.

Airport Security Area Domination expand_more
Madrid–Barajas Airport Mad Advertising Security Area Domination A1

Immersive brand experience: Airport security area domination advertising allows your brand to capture the attention of travelers through a complete takeover of the space with engaging messaging.

Diverse ad formats: Utilize a range of creative elements, including wall wraps, banners, fence clings, and security tray branding, to leave a lasting impression on passengers during a crucial airport touchpoint.

Captive environment: Connect with customers in a setting where their attention is focused, providing a more effective platform for showcasing your brand message.

Reach valuable audiences: Leverage this powerful approach to engage with a diverse and highly sought-after demographic, enhancing your brand's visibility and impact.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport WiFi Sponsorship expand_more
Madrid–Barajas Airport Mad Advertising Wifi Sponsorship A1

Sponsoring Wi-Fi access at airports enables your brand to engage with travelers in a valuable and impactful way through their personal devices.

Versatile call-to-action: Utilize a variety of approaches to target customers, fostering interaction and interest in your brand.

By offering free Wi-Fi to travelers, your brand creates a lasting impression by providing tangible benefits that they will appreciate.

Digital mobile advertising at airports allows your brand to effectively target a wide array of audiences, including ecommerce, B2B, and travel companies.

Leverage the captive airport environment to boost customer engagement, sales, and brand loyalty through sponsored Wi-Fi access.

  • Ad spots: 30 seconds.
  • Capabilities: Video and static. Choose from a variety of call-to-action pages.
  • Lead times: 5-7 business days.
Exhibit Space expand_more
Madrid–Barajas Airport Mad Advertising Exhibit Space A1

Captivating engagement: Experiential advertising at airports enables your brand to interact with a captive audience of travelers through immersive and interactive experiences.

Lasting impressions: Create unforgettable moments for customers by offering a variety of activations, including brand ambassador programs, tech-focused displays, and product sampling.

Unique showcase: Exhibit spaces provide an exceptional platform to present your products or services in a memorable manner and facilitate face-to-face customer interactions.

Cost-effective reach: Engage a valuable travel audience with exhibit space advertising at the airport, maximizing your brand's impact without overspending.

Memorable experiences: Delight customers with a fun and exciting activation they will remember and associate with your brand long after their travels.

  • Size: Various sizes.*
  • Production lead time: 2-4 months*
  • Production cost: Fabrication, printing, shipping, install, materials, removal, and more.*

* Differs depending on the actual activation and airport.

Exterior Airport Banners expand_more
Madrid–Barajas Airport Mad Advertising Exterior Banners A1

Leverage the power of exterior signage to engage airport visitors as they arrive or depart, ensuring your brand remains top-of-mind. Utilize high-impact formats like billboards, building wraps, and digital screens to create unforgettable visuals and make a lasting impression on your target audience. Embrace airport exterior advertising to elevate brand awareness and leave travelers with a memorable connection to your brand.

  • Production cost: Printing, shipping, install, and removal.
  • Lead times: 14-21 business days.*

* Differs depending on the airport.

Airport Digital Billboards expand_more
Madrid–Barajas Airport Mad Advertising Airport Billboards A1

Reach a captive, diverse audience: Exterior digital billboards at the airport enable your brand to engage with a wide variety of travelers, amplifying your brand's visibility.

Attention-grabbing visuals: Utilize creative messaging on digital billboards to make a lasting impression on travelers and effectively communicate your brand's message.

Authority perception: Leverage the elevated credibility travelers associate with airport branding, enhancing your brand's reputation and appeal.

Valuable audience engagement: Connect with a highly sought-after demographic to increase brand awareness, drive engagement, and foster loyalty.

  • Ad spots: 5-10 seconds.
  • Capabilities: Full motion animation and static.
  • Lead times: 7-10 business days.
Pre-Roll Spot on Seatback expand_more
Madrid–Barajas Airport Mad Advertising Pre Roll Seatback A1

Pre-roll seat back advertising is an innovative way for brands to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to the screen in front, advertisers can utilize video-on-demand ad spots for tv shows and movies to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight seat back screen advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services.

It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

Roadblock Spot on Seatback expand_more
Madrid–Barajas Airport Mad Advertising Roadblock Seatback A1

Advertisers can place video ads on the seatback screens of airplanes to reach a captive audience of travelers during their flight. Pre roll and roadblock.

These spots provide a unique opportunity for brands to reach all customers onboard with a must watch 30-second spot full audio, creating a lasting impression on passengers in a captive environment.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 30-45 business days.*

* Differs depending on the airline.

Spots on Personal Devices expand_more
Madrid–Barajas Airport Mad Advertising Personal Devices A1

Brands advertising inflight through personal devices, such as tablets, phones, and laptops, is an innovative way to reach a captive audience of travelers mid-flight.

With the ability to deliver content directly to passengers, advertisers can utilize live TV advertising and video-on-demand ad spots to create an impactful and memorable message.

These programs provide a unique opportunity for brands to reach customers with a 30-second spot duration, creating a lasting impression on passengers in a captive environment.

In-flight advertising provides a valuable touchpoint for brands to connect with customers and promote their products or services. It's a cost-effective way for brands to reach a diverse audience and make an impression mid-flight.

  • Ad spots: 30 seconds.
  • Capabilities: Video.
  • Lead times: 14-45 business days.*

* Differs depending on the airline.

Boarding Passes expand_more
Madrid–Barajas Airport Mad Advertising Boarding Passes A1

Advertisers can place branding or advertising on boarding passes to reach travelers as they check-in for their flight. This format can be used to promote travel-related products and services or to build brand awareness.

Case Studies

Inspiration for your next campaign

  • Dynatrace
  • Fortinet
  • Invest in Canada
  • Radisson
  • Fabric
  • University of Pennsylvania
  • BYU
  • Rauw Alejandro
  • Flexispot

Dynatrace offers a platform for understanding the performance of multi-cloud environments. A publicly traded company that serves customers in a variety of regions including North America, Europe, the Middle East, Africa, Asia Pacific, and Latin America. It was established in 2005 and generates revenue of approximately billion dollars per year.

The Journey

Dynatrace worked with EAM to plan and carry out a worldwide airport advertising campaign across various continents such as Europe, Asia, Australia, North America, and South America. Together with our airport concession partners, we crafted an airport media campaign that included both digital large format and digital screen networks that reached specific groups of people within airports.

Outcomes

Dynatrace's campaign was displayed in major airports including Paris, London, São Paulo, Kuala Lumpur, Mexico City, Tokyo, and others. It reached over 60 million people around the world.

Fortinet, Inc. provides broad, integrated, and automated cybersecurity solutions in the Americas, Europe, the Middle East, Africa, and the Asia Pacific. The company, which is publicly traded. It was established in 2000 and generates revenue of approximately 4.4 billion dollars per year.

The Journey

We helped Fortinet develop, plan, and execute a U.S. and Canada airport advertising campaign across many markets such as Las Vegas, New York, Chicago, San Francisco, Toronto, Washington DC, Dallas, and many more.

Outcomes

Fortinet’s campaign was able to garner over 40 million impressions and helped elevate the brand as a leader in cybersecurity solutions.

Invest in Canada works directly with global investors to unlock investment opportunities and facilitate expansion in Canada. They bring industry, community and government partners together to offer seamless services that make it easy for you to grow your operations in Canada.

The Journey

EAM supported Invest In Canada by helping to develop and implement a customized approach that targeted airports in the U.S., Europe, and Middle East. The goal was to promote investment opportunities in Canada to C-level executives. A combination of digital and print media effectively reached this traveling demographic.

Outcomes

The Invest in Canada campaign appeared in prominent airports such as London, Dubai, and New York, as well as in airline club lounges across various U.S. airports. This exposure enabled Invest in Canada to garner more than 49 million impressions.

Radisson Hotel Group provides a dynamic set of hotel brands for a wide range of travelers and budgets. Each of these brands has its own identity. Any traveler can feel at home when they decide to stay with us, because there is always a Radisson Hotel that caters to their needs.

The Journey

EAM assisted Radisson in planning and executing a South America and Mexico City marketing effort. The objective was to increase awareness for Radisson's properties in key tourist spots. Both digital and physical branding was employed to reach travelers.

Outcomes

This campaign resulted in over 30 million impressions across Buenos Aires, Santiago, Bogota, and Mexico City.

Fabric is the headless commerce platform purpose-built for growth. Headless means connecting every sales channel (head) to a single source with Fabric. Customers like GNC and The Honest Company trust fabric for its open and modular design, allowing them to be live in weeks without having to re-platform.

The Journey

EAM helped Fabric plan and executed a full takeover of digital and security tray signage at San Jose Airport. Fabric was able to take over 82 digital faces covering 5,252 square feet of live area. In addition, all 760 TSA trays in the security line had Fabric branding on it.

Outcomes

With over 10 million impressions, Fabric was able to showcase their offering and attract new customers. The San Jose takeover allowed Fabric to establish and position itself as a trustworthy leader in the space. Maintain a high level of visibility with different audiences.

The Wharton School of the University of Pennsylvania is the business school of the University of Pennsylvania, a private Ivy League research university in Philadelphia. Generally considered to be one of the most prestigious business schools in the world, the Wharton School is the world's oldest collegiate business school, having been established in 1881.

The Journey

We assisted The Wharton School in planning and executing a crucial initiative to raise awareness of their Executive Education program. The plan was to target and focus on professionals in business club lounges of major airports in the U.S. Cities targeted included: Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego, and Atlanta.

Outcomes

Wharton successfully connected with targeted professionals in United, Delta, and American Airlines business club lounges.

Brigham Young University is a private research institution located in Provo, Utah. Founded in 1875, it currently has over 30,000 undergraduate students enrolled, and more than 440,000 living alumni.

The Journey

We assisted BYU with planning and carrying out a multi-market airport advertising campaign aimed at increasing enrollment for the upcoming year. We used the digital video capabilities of airports in Salt Lake City, Dallas, Chicago, and Washington DC as the main focus of the campaign.

Outcomes

We implemented a strategic approach to maximize BYU's budget by having ongoing year round ads in Salt Lake City Airport and rotating them in other key markets. This campaign was run for an entire year, which allowed BYU to maintain a high level of visibility with different audiences.

Rauw Alejandro, is a world-renowned singer and songwriter from Puerto Rico. His Vice Versa album has amassed more than 3.6 Billion streams and topped the Best Albums of 2021 lists in The New York Times, Rolling Stone, NPR, and Billboard.

The Journey

EAM helped plan, secure, and execute a domestic and international airport and inflight ad campaign for the release of Rauw’s newest album “Saturno”. Reaching a massive audience in Miami, Madrid, Barcelona, New York, Chicago, and onboard all JetBlue planes.

Outcomes

The ads for Rauw Alejandro’s Saturno have been seen by over 15 million people across the U.S. and in Spain. This campaign will not only accompany the release of the album but also help with promotion of the upcoming tour.

Flexispot has always been the go-to for the best height adjustable standing desks, offering ergonomic solutions that help people upgrade their home office. The company has 20 years of experience in the ergonomics industry and have helped over 10 million people avoid spine health problems with their array products.

The Journey

We were tasked by Flexispot to boost brand recognition in the U.S. We aided in pinpointing crucial airports for their campaign and executed a yearly branding takeover of TSA security trays in 5 major cities: Chicago, Denver, Charlotte, Washington DC, and Los Angeles.

Outcomes

Flexispot generated over 100 million impressions by displaying their brand to U.S. consumers at 5 major airports.

Advertise to Specific Market Segments at Madrid Airport

  • B2B
  • Conference Participants
  • B2C
  • Education
  • Tourism
  • Government
  • Luxury
  • Events
  • Entertainment
  • Financial and Crypto
  • PSA & Non-Profits
  • Healthcare

Engaging Business Decision-Makers at Adolfo Suárez Madrid–Barajas International Airport (MAD)

Adolfo Suárez Madrid–Barajas International Airport (MAD) offers a distinct venue for B2B brands to directly engage with business decision-makers. With a captive audience of professionals and frequent travelers who devote substantial time in transit, MAD airport advertising is a priceless channel to connect with this influential segment.

To leave an enduring impression on these key decision-makers, it's essential to adapt your advertising campaigns to their particular needs, preferences, and patterns. Employ diverse advertising channels, including dynamic digital displays, interactive activations, and visually striking traditional signage options, to craft a captivating and unforgettable advertising experience.

By concentrating on conveying an enthralling message that emphasizes your brand's exclusive value proposition and designing intriguing, pertinent campaigns, you can effectively seize the attention of key decision-makers at MAD.

This focused approach to airport advertising at MAD will not only heighten your brand's recognition among your target audience but also stimulate conversions and nurture long-lasting relationships with influential business clients.

Embrace the chance to make a lasting impact with your MAD airport advertising campaigns and forge connections with the decision-makers who are vital to your business growth.

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B2B Madrid–Barajas Mad Airport Advertising Category

Welcoming Conference Attendees at MAD with Impactful Advertising

As conference attendees arrive at MAD, a valuable opportunity emerges for your brand to establish a strong initial connection with this powerful audience. MAD airport advertising allows you to effectively engage with these business travelers as they explore the airport, anticipating the event ahead.

To captivate conference-bound travelers, design customized advertising campaigns that align with their unique needs and interests. By thoughtfully positioning your ads within MAD, you can create memorable and immersive experiences for these newly arrived visitors, paving the way for significant connections.

Utilize MAD airport advertising to enhance your brand's prominence and present your company as an industry leader among conference attendees. This targeted strategy will not only improve brand awareness and loyalty but also promote sales and revenue growth in the long term.

Expand your brand's reach by interacting with business travelers as they arrive in Madrid for conferences and conventions – leave a lasting impression through strategic airport advertising at MAD that fuels your brand's success.

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Conference Participants Madrid–Barajas Mad Airport Advertising Category

Soaring Impressions: Engaging Travelers with MAD Airport Advertising

Advertising at airports, such as Adolfo Suárez Madrid–Barajas International Airport (MAD), offers a remarkable chance for your brand to leave a lasting impact on consumers, whether they are traveling for leisure or business. With prolonged waiting periods and increased alertness at airports, this setting is ideal for connecting with your target audience and building positive brand associations.

Nielsen research indicates that 68% of U.S. travelers link airport advertising to top-tier brands and services, while 76% respond to airport ads. This highlights the significant influence airport advertising can exert on consumer choices.

To effectively interact with consumers journeying for leisure and business, employ a range of inventive approaches, such as immersive experiences, responsive digital messages, engaging exhibits, and well-placed branding at vital touchpoints.

These methods will not only help your brand stand out in a competitive market but also generate unforgettable experiences for consumers.

In summary, advertising at airports like MAD enables your brand to forge relationships with a diverse and valuable consumer base, improve brand image, and heighten recognition and sales. Embrace the opportunity to captivate your target audience and create a lasting impression with compelling airport advertising campaigns.

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B2C Madrid–Barajas Mad Airport Advertising Category

Increase Enrollment Through MAD Airport Advertising

For universities aiming to showcase their enrollment initiatives and reach an expanded audience of potential MBA, postgraduate, or specialized program candidates, advertising at airports, such as MAD, provides a unique platform. Considering the importance of selecting the ideal institution, it is crucial to display your programs in a prestigious setting, which airports offer.

Airport advertising empowers universities to portray their programs as leaders in their respective fields, from business schools to specialized institutions. Furthermore, considering the vital role alumni donations play in university support, targeting both business and leisure travelers creates an opportunity to engage with alumni who frequently visit airports.

Across the globe, universities are marketing their executive, MBA, and specialized programs to ambitious professionals seeking career advancement. By leveraging advertising opportunities at airports like MAD, your university can grab the attention of a diverse audience of prospective students and create a favorable image of your programs. This leads to higher enrollment and continued support.

In conclusion, airport advertising is essential for successfully promoting your university's enrollment programs to a broad audience of travelers. Harness the power of this impactful platform to foster a positive perception of your programs, increase enrollment, and build connections with influential alumni.

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Education Madrid–Barajas Mad Airport Advertising Category

Tourism Ascension: Boost Your Brand with Adolfo Suárez Madrid–Barajas International Airport (MAD) Advertising

Airport advertising has become a vital method for progressive businesses such as hotels, tour operators, airlines, tourist attractions, and travel insurance firms to captivate and engage with their target audience – travel enthusiasts. A prime example is the Adolfo Suárez Madrid–Barajas International Airport (MAD).

MAD provides an outstanding setting to connect with travelers actively searching for unique experiences and destinations. With an engaged audience immersed in the travel mindset, your brand can grasp this prime opportunity to leave a lasting impression and pique curiosity for future adventures.

By employing inventive techniques like immersive experiential events, compelling digital ads, interactive exhibits, and strategic branding at high-impact touchpoints, your business can effectively capture and target travelers during their journey when they are most open to fresh ideas.

These targeted initiatives not only generate memorable experiences for travelers but also enhance brand recognition and boost conversions. The bustling foot traffic at MAD offers an unparalleled platform for businesses like yours to reach a massive number of potential customers, all eager to explore new travel horizons.

Don't let this opportunity slip by. Embrace MAD airport advertising and watch your brand skyrocket as you connect with the passionate travelers who will shape the future of the industry.

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Tourism Madrid–Barajas Mad Airport Advertising Category

Government Outreach Rises with Adolfo Suárez Madrid–Barajas International Airport (MAD) Advertising

Government entities and organizations understand the power of airport advertising, particularly at busy hubs like MAD, to engage and connect with a diverse audience of leisure and business travelers. From law enforcement and military recruitment drives to public health initiatives, airports provide a high-visibility platform for reaching a broad audience.

MAD offers a unique environment for government agencies to interact with travelers from various backgrounds, making it an ideal location to convey crucial messages and attract potential candidates. With a distinguished backdrop and an engaged audience, your organization can create a significant impact on those who matter most.

By using tactics like dynamic digital messaging, interactive exhibits, and strategically positioned ads, your government organization can launch engaging and potent campaigns that increase awareness, drive engagement, and emphasize the importance of your mission.

MAD airport advertising enables government agencies and organizations to effectively connect with travelers, turning the airport into a crucial hub for public information and interaction. Don't miss the opportunity to elevate your organization's presence and influence among the traveling public. Embrace MAD airport advertising and watch your message take flight

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Government Madrid–Barajas Mad Airport Advertising Category

Elite Exposure: Luxury Brands Thrive in MAD Airport Advertising

Adolfo Suárez Madrid–Barajas International Airport (MAD) offers luxury consumer brands a remarkable opportunity in airport advertising, maximizing their reach to prosperous leisure and business travelers. MAD airport boasts an extraordinary environment for powerful marketing campaigns, engaging a captive audience in a distinguished setting that radiates class and exclusivity.

As the travel industry experiences growth, the need for luxury retail and brand advertising in airports like MAD has surged, welcoming a wide range of high-end clothing brands, automotive manufacturers, jewelry, luggage, fragrances, and more to feature their premium products in this cosmopolitan marketplace.

MAD airport advertising amplifies the prestige of luxury brands, empowering them to associate their image with the airport's elegant ambiance. This calculated positioning enhances brand credibility and attracts discerning consumers who are drawn to the finer things in life.

In addition, the lengthy waiting times in airports, especially outside the U.S., grant a priceless opportunity for luxury brands to engage their desired audience. As passengers spend considerable time waiting for their flights, luxury brands can harness these moments to exhibit their products, creating an enduring impression on an attractive consumer demographic.

Experience the magnetic appeal of MAD airport advertising and propel your luxury brand to new levels, captivating the well-heeled travelers that comprise your market.

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Luxury Madrid–Barajas Mad Airport Advertising Category

Hitting a Home Run with MAD Airport Advertising for Sporting Events

High-profile sporting events attract sizable crowds of devoted fans, providing an unrivaled opportunity for advertisers to connect with this highly passionate audience through airport advertising. Fans attending these esteemed events are enthusiastic celebrators, making them an ideal demographic for brands aiming to leave a lasting impact.

Participants of these significant sporting events usually possess impressive household incomes and discretionary spending capacity. Airport advertising at locations like MAD enables your brand to effectively forge a connection with these fervent consumers as they commence their extraordinary experiences.

Employing airport advertising during prominent sporting events ensures your brand's access to an enthralled and receptive audience, ready to make purchases. The anticipation around these events intensifies the effectiveness of your advertisements, augmenting brand recognition, cultivating loyalty, and solidifying your association with unforgettable moments in sports history.

Capitalize on the chance to claim victory with airport advertising. Engage with dedicated fans and elevate your brand as they travel to support their favorite teams and athletes.

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Events Madrid–Barajas Mad Airport Advertising Category

Soaring Success: Adolfo Suárez Madrid–Barajas Airport Advertising

From theme parks to streaming services, movie studios to record labels, event organizers to live show producers, the power of airport advertising is well recognized in the entertainment industry. Adolfo Suárez Madrid–Barajas International Airport (MAD) is a bustling hub attracting a diverse audience of leisure and business travelers, providing an exceptional venue for promoting entertainment products and services to a broad demographic.

Today's travelers seek stimulating and immersive experiences, and MAD airport advertising is perfectly equipped to offer just that. By using innovative interactive digital displays, crystal-clear video screens, and eye-catching digital posters, your advertising campaign can leave a lasting impact on your target market, turning MAD into a memorable showcase for your brand.

MAD airport advertising provides unbeatable flexibility, enabling you to easily modify and adapt your campaign, ensuring your message stays current and appealing. In the fast-paced entertainment world where trends and content are always changing, utilizing the latest technology and engaging visuals helps your advertisement stand out and generate excitement among passengers.

Moreover, MAD airport advertising allows you to connect with both leisure and business travelers, an essential aspect as many professionals also look for entertainment during their journeys. Engaging this audience can significantly increase your brand's visibility, sparking interest and boosting revenue.

Don't miss the chance to leave an indelible mark on a captive audience. MAD airport advertising offers the perfect medium for presenting your entertainment offerings, captivating both leisure and business travelers and propelling your brand to new heights.

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Entertainment Madrid–Barajas Mad Airport Advertising Category

Financial Success at New Heights: Engage with Adolfo Suárez Madrid–Barajas Airport Ads

Financial institutions, including banks, brokerages, exchanges, cryptocurrency platforms, and other financial services, understand the immense potential of airport advertising, particularly at Adolfo Suárez Madrid–Barajas International Airport (MAD). The diverse demographic at MAD, consisting of well-educated and affluent individuals, creates a prime environment for promoting your financial products and services.

Modern travelers often seek new opportunities and solutions to manage their wealth while traveling. MAD airport advertising enables you to directly target these individuals, capitalizing on the high foot traffic and international reach to effectively convey your message. Business travelers, vacationers, and frequent flyers alike are all potential clients for your financial offerings.

Lengthy wait times and layovers at MAD create a captive audience, ensuring your advertisement receives attention and consideration. As passengers traverse the airport, they are more likely to engage with your campaign, resulting in increased interest and potential conversions. Furthermore, the airport setting instills a sense of security and trust, augmenting the attractiveness of your financial products and services.

MAD airport advertising also highlights your institution's progressive and innovative approach. Sleek and contemporary designs capture travelers' attention, positioning your brand as a frontrunner in the competitive financial market. Whether promoting traditional banking services or groundbreaking cryptocurrency exchanges, MAD airport advertising guarantees your message is delivered with impact.

Don't miss the opportunity to connect with a high-value audience of leisure and business travelers. MAD airport advertising provides the perfect platform for financial institutions to leave a lasting impression, stimulating interest and engagement in your products and services.

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Financial and Crypto Madrid–Barajas Mad Airport Advertising Category

Spreading Awareness: Adolfo Suárez Madrid–Barajas International Airport (MAD) Ads With A Purpose

Local governments and non-profit organizations acknowledge the enormous potential of advertising at airports such as Adolfo Suárez Madrid–Barajas International Airport (MAD) for amplifying public service messages and increasing awareness for their causes. With millions of passengers visiting airports each year, your message can leave a significant impact on both holidaymakers and business travelers alike.

Adolfo Suárez Madrid–Barajas International Airport (MAD) provides a captive audience, guaranteeing that your message reaches passengers as they queue, unwind in lounges, or make their way to boarding gates. This exposure offers ample opportunities for your message to be noticed and retained by a wide range of demographics. Moreover, airports are often seen as reliable sources of information, making them an excellent platform for public service campaigns and non-profit initiatives.

Charitable organizations can leverage MAD airport advertising to inform the public about their goals and the issues they are passionate about. This international platform enables you to interact with travelers from across the globe, many of whom may not have previously encountered your organization's message. Your campaign can initiate discussions, motivate action, and even prompt contributions.

By utilizing airport advertising, nonprofits can also enable donation opportunities through airport-located kiosks or other technologies. This user-friendly method allows travelers to contribute on-the-spot, further supporting your cause and making a lasting impact.

To conclude, advertising at Adolfo Suárez Madrid–Barajas International Airport presents an exceptional and persuasive opportunity for public service announcements, non-profits, and campaigns for the public good to reach a large audience of leisure and business travelers. Let your message take off and inspire positive change through MAD airport advertising.

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PSA & Non-Profits Madrid–Barajas Mad Airport Advertising Category

Healthcare Advertising at Adolfo Suárez Madrid–Barajas International Airport (MAD)

Advertising at airports like Adolfo Suárez Madrid–Barajas International Airport is an effective tactic for medical groups, hospitals, clinics, health insurance providers, and healthcare technology companies aiming to engage with a diverse audience of vacationers and business travelers. As bustling centers, airports provide an unmatched opportunity to connect with potential clients who may need healthcare services or insurance while traveling.

Medical organizations can utilize MAD airport advertising to enhance brand recognition and acquire new patients, while hospitals and clinics can highlight their specialized services, such as urgent care, child health, or women's health. Health insurance companies can employ airport advertising to stress the value of coverage and present their plans, while healthcare technology firms can feature their cutting-edge solutions like telemedicine or wearable gadgets.

Adolfo Suárez Madrid–Barajas International Airport advertising covers various formats, including billboards, digital screens, and interactive kiosks, which allows for tailored messaging to specific demographic groups like families, corporate travelers, or older adults. By integrating advanced technologies such as augmented reality or virtual reality, your advertising campaign can engage and intrigue passengers, leaving a memorable impression.

In conclusion, advertising at Adolfo Suárez Madrid–Barajas International Airport presents a unique and persuasive opportunity for hospitals, clinics, health tech applications, healthcare technology, and health service providers to reach a vast audience of leisure and business travelers. Elevate your brand and showcase your offerings through the power of MAD airport advertising.

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Healthcare Madrid–Barajas Mad Airport Advertising Category

Trusted by Large and Small Companies

Rauw Alejandro Logo Madrid–Barajas Airport Advertising
Bionano Logo Madrid–Barajas Airport Advertising
Wharton Logo Madrid–Barajas Airport Advertising
Pioneer Logo Madrid–Barajas Airport Advertising
Baird Logo Madrid–Barajas Airport Advertising
Mcgraw Hill Logo Madrid–Barajas Airport Advertising
University Of Pitt Logo Madrid–Barajas Airport Advertising
Flexispot Logo Madrid–Barajas Airport Advertising
Radisson Logo Madrid–Barajas Airport Advertising
Dynatrace Logo Madrid–Barajas Airport Advertising
Ensono Logo Madrid–Barajas Airport Advertising
Transfer Wise Logo Madrid–Barajas Airport Advertising
Byu Logo Madrid–Barajas Airport Advertising
Utd Logo Madrid–Barajas Airport Advertising
Fortinet Logo Madrid–Barajas Airport Advertising
Fabric Logo Madrid–Barajas Airport Advertising
Notable Logo Madrid–Barajas Airport Advertising
Rubrik Logo Madrid–Barajas Airport Advertising
Viator Logo Madrid–Barajas Airport Advertising
Big Commerce Logo Madrid–Barajas Airport Advertising
Invest In Canada Logo Madrid–Barajas Airport Advertising
University Of Michigan Logo Madrid–Barajas Airport Advertising

Frequently Asked Questions

Is airport advertising effective? expand_more

Airport advertising is highly effective for several reasons. Airports are bustling hubs that cater to a diverse and captive audience, including business travelers, tourists, and frequent flyers. This results in prolonged exposure to your ads and increased brand awareness. Additionally, airport advertising allows you to target specific demographics, ensuring your message reaches the right audience.

Airline club lounges, frequented by business travelers, offer an exclusive environment for targeted advertising, capturing the attention of high-value customers. Furthermore, airport Wi-Fi enables precise device targeting, allowing you to engage with passengers on their smartphones, tablets, or laptops.

With various formats such as digital screens, billboards, and experiential marketing, airport advertising provides a unique opportunity to create memorable and impactful campaigns, ultimately driving higher conversion rates for your brand.


Read more on airport advertising effectiveness

Why is airport advertising important? expand_more

Airport advertising is important due to its unique ability to capture the attention of a diverse, captive audience with significant purchasing power. As passengers spend considerable time in airports during check-in, security screening, layovers, and baggage claim, they are more likely to absorb and engage with advertising messages.

Airport advertising elevates your brand's image, as it is often associated with luxury, innovation, and global reach. By leveraging a variety of formats, such as digital screens, billboards, and experiential marketing, airport advertising creates memorable and impactful campaigns, positioning your brand as a leader in its industry.

Does airport advertising work? expand_more

Absolutely, airport advertising works effectively due to the unique environment and audience it caters to. Airports attract a wide range of passengers, from business professionals to vacationers, providing a captive audience with substantial spending potential. The time spent by passengers during check-in, layovers, security checks, and baggage collection creates ample opportunities for ads to resonate and leave a lasting impression.

Airport advertising allows for precise demographic targeting, ensuring your message reaches an audience most likely to engage with your brand. By utilizing strategic ad placements in areas such as airline club lounges, gate areas, security, ticketing, food area, bag claim, and leveraging airport Wi-Fi for device targeting, you can tailor your campaigns to specific customer segments.

Furthermore, airport advertising offers diverse formats, including digital displays, large-scale billboards, and immersive experiences, which contribute to creating memorable and persuasive campaigns. By capitalizing on the airport's dynamic setting, your brand can achieve increased visibility, enhanced brand image, and ultimately, higher conversion rates.

How much does it cost to advertise at the airport? expand_more

The cost of airport advertising can vary greatly depending on several factors, including the specific airport, location of the advertisement within the airport, ad format, size, duration, and the level of customization. Smaller regional airports typically have lower advertising costs, while prime locations in larger international airports command higher prices due to increased footfall and visibility.

Ad formats, such as digital displays, large-scale billboards, experiential marketing, or ads in airline club lounges, each come with their own price range. Digital ads are often priced on a cost-per-impression basis, while traditional static formats like billboards might be charged monthly or for a fixed campaign duration. Customized, immersive experiences generally require a higher investment due to their unique and interactive nature.

To determine the exact cost of advertising at an airport, it is best to consult with one of our airport advertising specialists for specific rates and available options tailored to your brand's needs and budget.

Which airport advertising is more effective? expand_more

The most effective airport advertising strategy depends on your target audience, campaign goals, and budget. To maximize impact, consider demographics, ad format, budget constraints, and creativity. Tailor your ads to the audience, choose the right format for your objectives, and create visually appealing messages. Ultimately, a well-planned and targeted approach will yield the best results for your airport advertising campaign.

How can EAM help? expand_more

EAM is here to guide businesses and marketing agencies through the exciting world of airport advertising. We're experts in airport advertising and have helped many famous brands and groups run successful advertising campaigns in over 50 airports around the globe. Reach out to us to begin planning your airport advertising campaign.

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