San Francisco (SFO) Airport Advertising

San Francisco Airport Advertising

As the largest airport in the San Francisco Bay Area and the second most used in all of California, San Francisco International offers some excellent marketing opportunities. This airport was recognized by Outside Magazine as the Best Airport in 2014 and offers some unique opportunities to travelers. SFO provides yoga studios in two terminals, as well as an accredited museum where travelers can learn and stay occupied at the same time.

Brands have a number of options when it comes to San Francisco airport advertising. With four terminals, including one international terminal, and seven concourses, there are plenty of opportunities for large format and experiential ads, as well as digital marketing options. Since the airport is so large, there are hundreds of people waiting at any given time, making SFO advertising extremely effective.

SFO is home to Virgin America’s headquarters and is the only United Airlines maintenance hub, as well as being the main focus city for Alaska Airlines. The number of frequent travelers exposed to marketing in the various concourses means it’s well worth the investment for marketers.

San Francisco Bay Area is a technology and finance industry hub with several Fortune 500 companies based there including Oracle, Cisco, Intel, Google, Apple, Wells Fargo, and Bank of America.

SFO Airport Travelers Profile

2014 total passengers: 47,114,631
Avg. monthly passengers: 3,926,219
% Domestic travelers: 78%
% International travelers: 22%
% Business passengers: 35%
Total number of terminals: 4

Sources: Airports Council Informational 2014, Scarborough 2015, http://www.flysfo.com/

Who Advertises in Airports?


  • Accenture
  • Adidas
  • Advil
  • American Airlines
  • American Express
  • Apple
  • Arizona State University
  • Audi
  • Austrian Airlines
  • Bacardi
  • Bank of America
  • Barracuda Networks
  • Bethany College
  • Blackberry
  • Bose
  • CNN
  • Coach
  • Credit Suisse
  • Cylance
  • Diageo
  • Expedia
  • Fly Smart
  • Focus Feature
  • Ford
  • FX Networks
  • GE
  • Google
  • Hotels.com
  • HSBC
  • IBM
  • Identity Guard
  • Infor
  • InsideSales
  • Intel
  • JetBlue
  • L'Oreal
  • Lifelock
  • Lincoln
  • Lyft
  • Marriott
  • Mastercard
  • Mini
  • Motel6
  • National
  • Nationwide
  • Nike
  • Oracle
  • Pepperdine University
  • Pimco
  • Rackspace
  • RBS
  • Red Bull
  • Reebok
  • Rolex
  • Salesforce
  • Samsung
  • SAP
  • SeaWorld
  • SentinelOne
  • Showtime
  • SiemensS
  • Sky
  • Southwest Airlines
  • Sprint
  • Subaru
  • T-Mobile
  • TAG
  • The WJ
  • Thomson Reuters
  • Toyota
  • Tumi
  • U.S. Bank
  • Uber
  • UCLA
  • Undertone
  • United Airlines
  • Universal Pictures
  • UrgentRX
  • USC
  • Verizon
  • Visa
  • Visit Las Vegas
  • Warner Brothers
  • Wells Fargo
  • Western Union
  • Zappos
  • ZOHO CRMBMW
  • Zurich

Baggage Claim Area

SFO Airport Baggage Claim Area Advertising

Dioramas, Spectaculars, Tension Fabric Display packages are available in the baggage areas at SFO Airport.

  • Type: Static
  • Size: Varies
  • Share of Voice: 100%
  • Format: Static
  • Production Estimate: $300-$1,500
  • Advertisers: Prudential, Verizon, TheParking Spot, Oracle, and many more.

Overhead Banners

SFO Airport Overhead Banner Advertising

Capture 100% share of voice and guaranteed engagement! SFO Airport offers multiple locations with high-impact overhead banner displays.

  • Type: Tension Fabric Displays
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $1,000 - $3,500
  • Advertisers: GMC, Lincoln, Universal Pictures, Zoho CRM, and more.

The Business Network & Club Lounges

The SFO Airport Business Network Club Lounges

This impactful network at San Francisco Airport is specifically targeted to deliver advertisers an elusive audience of airport travelers: Reach the most exclusive business and luxury leisure travelers where no one else can. Airport executive club lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.

  • Type: Vertical, Digital, Exhibit, Banners and Product Placements.
  • Size: Varies
  • Share of Voice: 100% on Static. :10 Seconds out of :60 seconds loop
  • Format: Static and full motion.
  • Production Estimate: Varies
  • Advertisers: Sony, Bose, Grey Goose, Jaguar, Lexus, and many more.

Digital Spectaculars

SFO Airport Digital Spectacular Advertising

Digital Spectaculars are intentionally located in the most densely populated areas of San Francisco Airport – in the heart of retail shopping and dining concourses, or in main airport arteries – strategically positioned for prime viewing as travelers navigate their way through terminals and arrivals areas.

  • Type: Large Format Digital LCD Screens
  • Size: Varies
  • Share of Voice: :10 Seconds out of :60 seconds loop
  • Format: Static and full motion
  • Production Estimate: $0
  • Advertisers: Accenture, Microsoft, SanDisk, Intel, Oracle, and many more.

Dioramas

SFO Airport Dioramas Advertising

Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in SFO concourses, arrival and public areas, and at key intersections of the airport, these signs bring your message to life.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Share of Voice: 100%
  • Production Estimate: $300-$600
  • Advertisers: University of Texas, Samsung, Enterprise, Expedia, and more.

Mini-Spectaculars

SFO Airport Mini-Spectacular Advertising

A large-scale variation of a classic advertising format, backlit spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main San Francisco airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $400-$1,000
  • Advertisers: Dell, CA Technologies, Oracle and more.

Security Tray Bins

SFO Airport TSA Security Tray Bins

Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when airport advertising serves a practical purpose and is helpful to passengers.

  • Type: TSA Security Line Media
  • Size: Fixed
  • Share of Voice: 100%
  • Target by: Terminal
  • Format: Static
  • Advertisers: Arizona State University, Honda, Reebok, Zappos and more.

Spectaculars

SFO Airport Spectaculars

Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at the San Francisco Airport.

  • Type: Static
  • Target: Baggage, Concourse, Terminal Connectors, and Ticketing.
  • Formats: 5'h x 20'w, 4'h x 10'w, 7'h x 11'w, 5'h x 15'w, and 6'h x 6'w
  • Share of Voice: 100%
  • Production Estimate: $500 - $1,200
  • Advertisers: Dell, CA Technologies, Oracle and more.

Wall Wraps

SFO Airport Wall Wrap Advertising

Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers at SFO. Both large and small, wraps are a great option to show-off your brand or offer.

  • Type: Static
  • Size: Varies
  • Share of Voice: 100%
  • Production Estimate: $2,000 - $7,000
  • Advertisers: Mail Chimp, HSBC, Sophos, Infor, Undertone, and more.

Did You Know?

Airport advertising is the only medium forecast to double its audience within the next 20 years.

The airport arena creates a positive pre-disposition toward brand communications.

Passengers believe advertising belongs within an airport.

Advertising in airports bestows a brand with international status, prestige and power.

Passengers express a desire for greater engagement with airport advertising.

Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.

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