Capture 100% share of voice and guaranteed engagement! Dubai DXB Airport sponsorship campaigns offer several screens of exclusive, high-impact interactions for your brand.
Dubai DXB Airport showcases Dioramas, Spectaculars and Tension Fabric Display in the baggage area.
This impactful network is specifically targeted to deliver advertisers an elusive audience of airport travelers: C-Suite executives, business decision-makers., and affluent frequent flyers. Reach the most exclusive business and luxury leisure travelers where no one else can. Executive Club Lounges represent an exclusive opportunity for delivering tailored marketing messages to a valuable and premium travelers.
The Digital Network, which is comprised of fully-digital, high definition double-sided 70” LCD screens. Each unit is situated in head-on positions in order to guarantee that this premium advertising medium is seen by all arriving and departing passengers throughout DXB.
Digital Spectaculars are intentionally located in the most densely populated areas of Dubai DXB Airport.
Sleek, bright and sized right, these beautiful signs showcase your brand to millions every month. Located on walls, in concourses, arrival and public areas, and at key intersections of the airport, these large format signs bring your message to life.
A large-scale variation of a classic advertising format, backlit Spectaculars deliver great passenger reach and impact. Mini-Spectaculars are strategically placed in main DXB Airport arteries to catch traveler's eyes while they navigate to concourses and arrival areas.
Since all passengers must go through security check points, these messages cannot be avoided and therefore guarantee 100% departing passenger visibility. Brand recognition and recall are much more likely when advertising serves a practical purpose and is helpful to passengers.
Reach your target audience in a big way with Spectaculars! Your message gets noticed as passengers walk to baggage claim, restaurants, shopping or their gate. Spectaculars are also located in great targeted locations like the Rental Car Facility and the Taxi line at Dubai Airport.
Wall and window wraps deliver big impact to travelers and are strategically located in high traffic locations. They provide a “can’t miss” message for advertisers. Both large and small, wraps are a great option to show-off your brand or offer.
Airport advertising is the only medium forecast to double its audience within the next 20 years.
The airport arena creates a positive pre-disposition toward brand communications.
Passengers believe advertising belongs within an airport.
Advertising in airports bestows a brand with international status, prestige and power.
Passengers express a desire for greater engagement with airport advertising.
Airport advertising is the only medium able to deliver a powerful and memorable universal brand experience across the globe.
Holidays are a great way to promote your business and Dubai’s Roads and Transport Authority decided to take advantage of the method. On International Happiness Day, March 20th, the organization offered several freebies for tourists and locals alike, including free city tours on a Happiness Bus, commuter gifts on public transport, and free taxi rides for 100 random passengers at the Dubai International Airport. Advertising like this takes some planning, but it is highly effective, as the experiment in Dubai showed.
DXB advertising campaigns like the Happiness Day one show the world just what is possible for companies when they think outside the box. While regular airport advertising can be quite effective, unique opportunities like the free taxi rides really catch people’s attention. Campaigns like this can also take your marketing viral, as people start to talk about it and share.
If you’re traveling through the Dubai International Airport this holiday season, you’ll have a chance to check out the massive reproduction of the Burj Khalifa . . . in gingerbread. Created by the Address Dubai Marina, the 14 meter gingerbread structure is smack dab in the middle of Concourse B, in Terminal 3. It’s a whole new idea in airport advertising, go big or go home.
Airport adverting involves making an impact and that has certainly been the case with the gingerbread Burj Khalifa. Everyone is talking about the display and behind it all, the marina is standing tall and getting noticed. To create the impressive display, 30,000 cookie panels were baked from 180 kg of flour and 23 kg of ginger powder. It’s entirely edible, held together by more than 1,600 kg of icing sugar and 216 liters of honey. Lights, gifts and cute little gingerbread chalets surround the giant gingerbread building, making it even more festive.
When it comes to advertising in airports, the gingerbread structure is a great example of how thinking outside the box can garner more attention. Most advertisers wouldn’t attempt this type of marketing campaign, but going above and beyond the usual banners, wall wraps and digital displays can be a fun way to engage visitors. Not only did news agencies pick up the story, but the cookie structure has become a social media sensation.
As you plan out your airport advertising campaign, consider the unusual. Remember, standing out in a crowd can end up gaining you even more customers.