Key points
- Telegraph Travel named Emirates ‘World’s Best Airline’ out of 90 carriers, rated on 30 criteria from punctuality and fleet age to in-flight entertainment and service.
- Emirates flies to 140 cities in 77 countries, and its ICE system carries more than 6,500 channels in 40+ languages, with free Wi-Fi for Skywards members.
- Seatback pre-roll and mid-roll video, in-flight entertainment placements, and family-oriented formats reach an affluent, long-haul audience in a premium cabin setting.
Emirates Named ‘World’s Best Airline’: A Key Player for In-Flight Advertising
Emirates Airlines has been crowned the ‘World’s Best Airline’ in a recent study by Telegraph Travel, standing out from 90 global airlines for its top-tier service, extensive network, and luxurious onboard experience. For brands looking to invest in in-flight advertising, Emirates provides an unparalleled platform with a high-quality audience and state-of-the-art seat-back screens perfect for pre-roll video advertising and other targeted onboard advertising formats.
The study, which evaluated airlines on 30 criteria such as punctuality, baggage policies, fleet age, and inflight services, praised Emirates for its award-winning in-flight offerings, particularly in in-flight entertainment and comfort. The airline’s widespread appeal and exceptional reputation provide a compelling setting for Emirates in-flight advertising, allowing brands to connect with travelers in a premium atmosphere.
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High-Quality In-Flight Advertising on Emirates’ Extensive Route Network
With a network that spans 140 cities across 77 countries, Emirates presents a global reach for brands seeking effective in-flight advertising. Whether through pre-roll video advertising on Emirates’ seat-back screens or engaging product placements throughout their in-flight entertainment system, brands have a unique opportunity to reach millions of passengers who trust and appreciate the Emirates experience.
Emirates’ strong reputation as the top long-haul carrier makes it a strategic partner for brands targeting frequent and affluent travelers. Its reputation for reliability and quality, from generous baggage allowances to consistent punctuality, ensures that Emirates passengers are highly engaged, making in-flight advertising an effective medium for advertisers.
Comprehensive Evaluation: Emirates’ Appeal for Onboard Advertising
The Telegraph Travel study drew on data from over 18 industry sources, including Skytrax, TrustPilot, and APEX, rating airlines on everything from connectivity and fleet quality to passenger satisfaction and loyalty programs. Emirates consistently led in areas such as in-flight entertainment and service, reinforcing the appeal of onboard advertising opportunities within its premium cabin environment.
Emirates’ consistently high rankings reflect a standard of excellence, positioning the airline as a top choice for brands seeking to reach audiences through in-flight advertising that aligns with a luxurious travel experience.
Award-Winning In-Flight Entertainment for Enhanced Advertising Impact
One of the most recognized features of Emirates is its award-winning in-flight entertainment system, ICE, which provides over 6,500 channels in 40+ languages. This expansive entertainment platform is ideal for in-flight seat-back video advertising, offering brands a chance to showcase their products in front of an attentive audience.
Passengers enjoy hours of movies, music, and international content, providing ample opportunity for pre-roll and mid-roll advertising. Additionally, Emirates offers free Wi-Fi to Skywards members, ensuring travelers stay connected and engaged, making it an optimal setting for digital in-flight advertising.
Why Emirates is a Leading Platform for In-Flight Advertising
With its recent accolade as the ‘World’s Best Airline,’ Emirates continues to offer brands a powerful venue for in-flight advertising. As the airline elevates the travel experience across all classes, the opportunities for engaging passengers through pre-roll video advertising and seat-back screens are limitless. For brands seeking to capture attention within a premium setting, Emirates inflight advertising offers unmatched reach and impact.
At EAM, we specialize in maximizing the potential of in-flight advertising on Emirates and other top airline carriers worldwide. From pre-roll video to seat-back screens, we help connect brands with a global audience in a highly captive environment. Explore how our expertise in onboard advertising can elevate your brand’s reach on the world’s leading airline.
How EAM Advertising handles it
EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We plan, secure, and buy in-flight media across 45+ airlines, whichever way each airline sells it, and hold no inventory, so the recommendation is built around who you need to reach and when. One plan and one set of reporting across every carrier on it. See the in-flight advertising hub or send a brief.
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.