Key points
- Southwest Airlines partnered with DreamWorks Animation on "Trolls Band Together," unveiling a Boeing 737-700 painted with the film's characters.
- The theme continues inside the cabin with whimsical images on select window shades, turning the whole aircraft into a moving billboard.
- The partnership shows the scale in-flight advertising and branding can reach when an airline, a studio, and a story line up.
In a celebration of journeys and connections, Southwest Airlines has teamed up with DreamWorks Animation for the heartwarming new film "Trolls Band Together." This partnership is more than just a collaboration; it's a fusion of storytelling and travel. The film follows the beloved characters Poppy and Branch as they reunite with family and forge new friendships in unexplored lands. Echoing this theme of exploration and connection, Southwest has unveiled a Boeing 737-700 aircraft that’s nothing short of magical, adorned with the film's enchanting Trolls characters.
But the magic doesn't stop there. Step inside, and you’ll find the Trolls theme continuing, with whimsical images on select cabin window shades. This initiative is more than a partnership; it’s a vivid demonstration of the vast possibilities of in-flight advertising and branding. Imagine the sky as your canvas, where entire aircraft can become moving billboards, telling stories and capturing imaginations.
"Southwest celebrates travel and meaningful connections made along the way, which is at the center of the 'Trolls Band Together' partnership and a core storyline of the film," said Brandy King, Managing Director of Communications at Southwest Airlines. "As the airline with Heart, we're inspired by the uplifting mantra of the film and value the opportunity to take our Customers to their version of a 'better place,' whether that's home to see family or setting out on their own new adventure."
Source: Southwest Airlines
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