32.2 million passengers a year: Broward’s businesses, schools, and families flying out, snowbirds and cruise guests flying in, and FLIBS and the winter season on top. Get the FLL media kit for formats, planning ranges, and booking windows.
You’re in good company
At a glance
FLL served about 32.2 million passengers in 2025 (20th-busiest U.S. airport by passengers; 14th for international). About 6.2 million were international. Monthly traffic on the current media grid is about 2.93 million. Port Everglades, roughly two miles away, moved about 4.77 million cruise guests in fiscal 2025.
It is primarily an origin-and-destination airport and a JetBlue focus city, with Southwest as a major domestic carrier. Four terminals (1–4) split the airlines. Concourse units reach everyone in that building; baggage claim and the curb reach people who are actually entering Broward, Hollywood, or Port Everglades — including cruise embarkations.
Inventory is sold in 28-day periods. Digital loops: Direct View Network:10 in:100 (one of about 10, ~10% SOV); Arrivals Digital Network:10 in:220 (one of about 22, ~4.5% SOV). Print is sold as faces and packages by terminal.
Planning ranges: a single unit or network runs about $1,500–$45,000 per 28-day period. A two- or three-unit package runs about $8,000–$90,000. A Terminal 1 floor exhibit or multi-terminal digital domination runs north of $95,000 per period. Production and install for standard print typically add hundreds to a few thousand dollars per unit. Those are planning ranges, not a rate card.
The resident and visitor base runs year-round: Broward business, Hollywood leisure, Caribbean and Latin American travel, snowbirds, and students from NSU and FAU. Conference weeks at the Broward County Convention Center and FLIBS at the waterfront change who is in the building for a defined period.
Holds expire five business days after confirmation. Materials must be in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Contracts are non-cancellable once signed. Annual rate increases apply to multi-year agreements. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract.
Start your FLL plan
Three ways to start, depending on where you are.
What you can run
11 placements are in the current specifications: Direct View Network; Arrivals Digital Network; Concourse A branded seating environment; Concourse hallway and soffit tension fabric; Terminal 1 baggage-claim fabric and hanging banner; Terminal 1 floor exhibit; Terminal 2 claim fabric, column wraps, outdoor arrivals column; Concourse D arrivals-exit and security fabric; Terminal 3 claim banner and four-column wrap package; Terminal 4 outdoor and claim column wraps; Terminal 2 claim column-wrap package. Digital share of voice is set by the loop: Direct View Network about 10%; Arrivals Digital Network about 4.5%. The cards are this airport's units. The format library after them is photographed across airports, not as FLL photography.
Static
High-traffic points across all four terminals; arrivals and departures
Static
Baggage claim across Terminals 1–4; meeters and greeters
Digital
Common seating in Concourse A
Digital
Moving-walkway halls in Concourse A; soffits in Concourse B and C
Digital
Back wall and overhead in T1 claim
Experiential
T1 baggage claim floor
Digital
T2 bag claim and outdoor arrivals level
Digital
Arrivals exit hallway and Concourse D security
Digital
T3 baggage claim
Digital
T4 arrivals level outdoor and claim hall
Digital
Ends of T2 bag claim
The Direct View Network (14 faces across all four terminals) runs a 10-second spot in a 100-second loop — one of about 10, roughly 10% share of voice. The Arrivals Digital Network (24 LCDs at claim across Terminals 1–4) runs a 10-second spot in a 220-second loop — one of about 22, roughly 4.5% share of voice. Print and fabric are exclusive faces for the period; no loop math, only location and size.
Print production, shipping, install, and removal are quoted separately — typically a few hundred to a few thousand dollars per unit; floor-exhibit and specialty production is set during planning. Airline restrictions may apply on some digital packages.
supporting signage is included in the media rate; power and data are extra; event-market tiered pricing may apply. Confirm the tier for your dates before treating the planning range as the quote.
the exit-hallway fabric sits on the path every Concourse D arrival walks — a location fact for Terminal 2, not a share of the whole airport.
The digital, static, experiential, and exterior units brands buy in airports. For FLL we plan specific units and dates against what is open at the time.
Digital screens and video walls in airline business club lounges reach affluent business decision-makers and high-net-worth travelers in a captive setting.
Travelers often spend 90 minutes or more in the club. Screens in dining and seated areas and larger video walls (about 84–100 inches) give the brand both frequency and a dominant face.
Full motion or static creative can rotate through the loop while the audience is already seated.
* Differs depending on the airport.
Target high-level decision-makers and affluent individuals with entrance banners in airport business club lounges.
Engage with a discerning audience in a premium, brand-safe environment.
Showcase innovations for business-to-business brands or emphasize luxury for high-end brands.
* Differs depending on the airport.
Baggage claim digital network screens provide a unique opportunity to connect with travelers at a prime moment.
Strategically placed in high-traffic areas throughout the baggage claim area, these screens ensure maximum exposure for your brand.
By using baggage claim digital network screens, you can deliver your message to travelers multiple times, building frequency and driving engagement.
* Differs depending on the airport.
Packages can range in screen size and quantity. Strategically positioned throughout central airport concourses.
These screens can target 100% of arriving and departing traffic as passengers move towards airport exits and a large percentage of departing traffic as passengers move through the concourses and frequent favorite concessions in the area.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Experiential advertising at airports lets the brand interact with a captive audience through immersive installations.
Activations can include brand ambassadors, tech-focused displays, and product sampling.
Exhibit space is the same idea: a physical footprint where travelers can engage face-to-face.
* Differs depending on the airport.
Digital charging network screens are a highly effective advertising tool for brand marketers looking to reach a captive audience of travelers.
Travelers engage with the screens while charging devices, which adds dwell to the impression.
* Differs depending on the airport.
Digital spectacular screens offer a powerful advertising tool to capture significant attention in airports.
Strategically located in high-traffic areas, these screens provide maximum visibility and impact for your brand.
With their attention-grabbing size and creative flexibility, digital spectacular screens hold the attention of travelers and drive engagement.
* Differs depending on the airport.
By using digital network screens, you can deliver your message to travelers multiple times throughout their journey.
Strategically placed in high-traffic areas, these screens ensure maximum exposure for your brand.
These screens build frequency and drive engagement, making them an effective advertising option.
* Differs depending on the airport.
Dioramas are backlit displays at eye level in corridors and holdrooms.
They offer a lit, poster-scale face with 100% share of voice on that unit.
* Differs depending on the airport.
Leverage exterior signage to engage airport visitors as they arrive or depart, keeping the brand visible on the campus.
High-impact banners on the building or approach create a lasting impression before travelers enter the terminal.
* Differs depending on the airport.
Flight information screens are some of the most frequently viewed screens in the airport, where passengers already look for gate and time updates.
Advertising on these screens puts the message next to information travelers are actively reading.
* Differs depending on the airport.
Jet bridge wraps put the brand on the walk between gate and aircraft.
The space is captive and sequential: every boarded passenger on that gate walks the length of the wrap.
* Differs depending on the airport.
Large format digital screens offer a unique opportunity to make a lasting impression on travelers.
These screens have the wow factor needed to capture your target audience's attention and inspire them to engage with your brand.
Large format digital screens offer creative flexibility to showcase your brand's messaging and art in a way that resonates with your target audience.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
They can be strategically placed on walls or hung from ceilings throughout the airport, ensuring maximum exposure for your brand.
With large format banners, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
Mini-spectaculars are smaller spectacular units that still dominate a sightline without a full-wall takeover.
They own share of voice on that face and work in tighter terminal pockets.
* Differs depending on the airport.
Exterior digital billboards at the airport engage a wide mix of travelers on the approach and campus roads.
Creative on digital billboards can run full motion or static.
* Differs depending on the airport.
Large format banners offer a large, eye-catching space that can capture the attention of everyone walking through the airport.
An overhead banner package is sequenced across multiple faces so the brand owns a stretch of the travel journey and a specific airport area, which is what creates the wow effect.
They can be placed on walls or hung from ceilings, with 100% share of voice in that zone.
* Differs depending on the airport.
Spectaculars are large-format displays built for a single dominant face in a high-traffic terminal space.
With the ability to own 100% of the share of voice, your message is the only one being seen by travelers in that area.
* Differs depending on the airport.
Tension fabric displays are a visually stunning way to showcase your brand or product in the airport.
They command attention in a crowded terminal and offer a cost-effective way to reach a large audience.
With tension fabric displays, you have the opportunity to own 100% of the share of voice in that area.
* Differs depending on the airport.
By advertising on airport security trays, the brand reaches travelers during an essential part of the departing journey.
Every passenger who uses that lane handles the tray.
* Differs depending on the airport.
By using vertical digital network screens, you can deliver your message to travelers multiple times throughout their journey.
These are vertical units with a different view profile: most sit at eye level and read with a poster feel.
Strategically placed in high-traffic areas, they build frequency as passengers walk the concourse.
* Differs depending on the airport.
Video walls are strategically positioned in high-traffic areas of the airport, ensuring maximum visibility and engagement for your brand.
These high-impact screens provide maximum visibility for your brand, making a lasting impression on travelers.
* Differs depending on the airport.
Wall wraps offer a visually striking and modern way to showcase your brand in the airport, with the ability to customize them to your brand.
Strategically placed in high-traffic areas, wall wraps capture attention and own 100% of the share of voice on that surface.
* Differs depending on the airport.
Sponsoring Wi-Fi access at airports engages travelers on their personal devices.
Call-to-action pages can be video or static, which is what turns access into a media placement.
* Differs depending on the airport.
Window wraps offer a visually striking and modern way to showcase your brand on terminal glass, with the ability to customize them to your brand.
Strategically placed on windows in high-traffic areas, they capture attention from the interior walkway or the curb and own 100% of the share of voice on that glass.
* Differs depending on the airport.
Examples
Airport advertising in practice, photographed across many airports. Availability at FLL varies by format.
Real brands. Real campaigns.
Campaigns across several countries and media owners, each bought through one contract. Swipe or use the arrows for the markets, the scope, and the result.
U.S. + Canada
Multiple media owners.
One coordinated buy.
EAM brought a U.S. and Canada airport campaign together across multiple media owners.
Five continents
Different markets.
One media partner.
Large-format digital and screen networks across five continents, including London, Paris, Tokyo, and São Paulo.
Airports + airline lounges
Airports and lounges.
One coordinated plan.
A combined airport and airline-lounge presence across the U.S., Europe, and the Middle East.
Five U.S. airports
A year of visibility.
One coordinated rollout.
EAM bought year-long security-tray takeovers across five major U.S. airports.
Latin America
Four airports.
One regional campaign.
EAM planned digital and physical branding across Buenos Aires, Santiago, Bogotá, and Mexico City.
San Jose · SJC
One airport.
A complete takeover.
EAM coordinated a full San Jose airport takeover across digital displays and all 760 security trays.
Airline lounges · 7 U.S. cities
Executive education.
Reached in the lounge.
EAM planned and executed a lounge campaign for Wharton Executive Education in United, Delta, and American clubs across Philadelphia, New York, Dallas, Atlanta, Denver, Minneapolis, and San Diego.
4 markets · Year-round
Four markets.
A full year on screen.
EAM built a year-round enrollment campaign on airport digital video: always on in Salt Lake City, rotating through Dallas, Chicago, and Washington, D.C.
U.S. + Spain
An album launch.
Two countries at once.
For the Saturno release, EAM planned and executed airport advertising in Miami, New York, Chicago, Madrid, and Barcelona, plus an in-flight buy across the JetBlue fleet.
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaign“This was one of the most challenging campaigns we had ever managed, launching during COVID and the unprecedented freeze in air travel. EAM was an incredible partner throughout the entire process. They worked closely with the airports and media partners to protect our placements and ensure our space was held until travel resumed. Their persistence, communication, and attention to detail made an extremely difficult situation manageable. Without EAM, navigating this campaign would have been a nightmare.”
Chief Marketing OfficerInvest in Canada · airports and airline lounges“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray programThese examples show past EAM campaigns—not a minimum campaign size, a forecast, or a guarantee of results. One-airport briefs are welcome, too.
Cost
About $1,500–$45,000 for a single unit or network per 28-day period; about $8,000–$90,000 for a two- or three-unit package; north of $95,000 for a Terminal 1 floor exhibit or multi-terminal digital domination. Digital share of voice is set by the loop: Direct View Network about 10%; Arrivals Digital Network about 4.5%. Those are planning ranges, not a rate card.
Everything at FLL in the current specifications is bought in 28-day periods. That is the unit for cruise-season holds and for conference weeks that sit inside a longer flight. A brand that only needs FLIBS still contracts the period that covers it.
Print production, shipping, install, and removal are quoted separately — typically a few hundred to a few thousand dollars per unit; floor-exhibit and specialty production is set during planning. Airline restrictions may apply on some digital packages.
What a budget buys at FLL
Planning ranges. Pick the one closest to your brief and we’ll build the plan from it.
A single unit or network, one 28-day period
A two- or three-unit package, one period
A Terminal 1 floor exhibit or multi-terminal domination
These are planning ranges, not packages or a rate card. Actual plans depend on the unit, the period, and what is open when you book.
One period = 28 days. Rates are non-cancellable once contracted. Pricing quotes are typically valid for 30 days. Annual rate increases apply to multi-year agreements. Holds expire five business days after hold confirmation; extensions are not guaranteed. All creative is subject to final airport authority approval before production or posting. Materials must be produced and received in market 14–18 business days before start for digital creative and 21–28 days before start for static creative to guarantee on-time posting. Proof of performance: print — one close-up and one environmental photo per contracted location within five business days of initial posting; digital — one close-up and one environmental for single units, and for packaged networks photos covering 10% of locations plus each ad's stacked content, within five business days. Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Inventory is subject to availability at contracting.
Unit-level rates, loop-position premiums, and period-specific quotes. Those numbers move with availability and with the period. What you can plan against: 28-day periods; $1,500–$45,000; $8,000–$90,000; north of $95,000. Specific units and periods come back as a quote.
| Unit (plain description) | Where it reaches passengers | Faces / size | Your spot in the loop | Best for |
|---|---|---|---|---|
| Direct View Network | High-traffic points across all four terminals; arrivals and departures | 14 faces, 88″; 3840×1080 | :10 in:100 loop (~10% SOV); static and motion | Campus-wide frequency; the efficient way to buy all four terminals in one line |
| Arrivals Digital Network | Baggage claim across Terminals 1–4; meeters and greeters | 24 LCDs, 55″; 1920×1080 | :10 in:220 loop (~4.5% SOV); static and motion | Cruise and hotel arrivals; claim-hall dwell; the digital default for inbound |
| Concourse A branded seating environment | Common seating in Concourse A | One environment, about 10′ × 10′ × 7′ | Exclusive environment for the period | Experience / sponsorship briefs; JetBlue–Southwest–leisure mix in T1 |
| Concourse hallway and soffit tension fabric | Moving-walkway halls in Concourse A; soffits in Concourse B and C | Large fabric faces (about 14′–36′ wide) | Exclusive face | Arrivals and departures on those concourses; long read on the walk |
| Terminal 1 baggage-claim fabric and hanging banner | Back wall and overhead in T1 claim | Fabric about 22′ wide; banner about 4′ × 10′ | Exclusive face | T1 leisure and Southwest-side inbound; meeters and greeters |
| Terminal 1 floor exhibit | T1 baggage claim floor | About 18′ × 16′ × 7′ footprint | Exclusive space; supporting signage included in media rate | Domination-class arrival moment; event-market pricing may apply; power/data extra |
| Terminal 2 claim fabric, column wraps, outdoor arrivals column | T2 bag claim and outdoor arrivals level | Fabric ~11′ wide; columns and outdoor wrap | Exclusive face | Delta / Canada arrivals; curb and claim |
| Concourse D arrivals-exit and security fabric | Arrivals exit hallway and Concourse D security | About 10′ × 5′ exit; 5′ × 5′ security | Exclusive face | Every Concourse D arrival on the exit unit; every Concourse D departure at security — direction is explicit |
| Terminal 3 claim banner and four-column wrap package | T3 baggage claim | Banner and four columns | Exclusive faces | JetBlue domestic claim dwell |
| Terminal 4 outdoor and claim column wraps | T4 arrivals level outdoor and claim hall | Two outdoor wraps; two claim columns | Exclusive faces | International and JetBlue international inbound |
| Terminal 2 claim column-wrap package | Ends of T2 bag claim | Two columns | Exclusive faces | Claim dwell package without buying every fabric face |
Timing
For B2B, FLIBS at the end of October, World Architecture Festival in mid-November, and ITEXPO in February, plus mid-tier convention-center shows. For consumer, hospitality, and cruise brands, winter embarkation season, Thanksgiving through New Year, spring break, and summer Caribbean flying. The base audience is in the building every period; the calendar changes the mix.
The table covers the weeks that change who is in the building. Yearly seasons stay because they recur.
| Period | Timing | Who arrives | What it means for the buy |
|---|---|---|---|
| Fort Lauderdale International Boat Show (FLIBS) | October 28–November 1, 2026 | Marine industry, yacht buyers, press; on the order of 100,000 attendees and 1,000 exhibitors | The signature Broward week. Luxury, marine, financial, and hospitality brands. Arrival-side across terminals your audience flies; book early |
| Winter cruise embarkation / Legend of the Seas era | November into spring; Legend of the Seas homeport planned November 2026 | Cruise guests, pre- and post-cruise hotel stays | Arrivals path is the product: Terminal bag-claim fabric, column wraps, arrivals digital network, outdoor arrivals columns. Hold through peak Saturdays |
| World Architecture Festival | November 18–20, 2026, Broward County Convention Center | Global architecture and design decision makers | Short, high-value B2B pulse; arrival-side the Sunday–Tuesday window inside a 28-day hold |
| Thanksgiving through New Year | Late November to early January | Families, snowbirds, cruise, visiting friends | Highest leisure density of the year; cruise and consumer brands compete for claim-side and digital |
| ITEXPO | February 9–11, 2027, Broward County Convention Center | Telecom, UCaaS, AI, and channel partners; organizers cite 7,000-plus attendees | The clearest tech B2B week on the Fort Lauderdale calendar; JetBlue and legacy arrivals |
| Snowbird and spring break peak | January through March / March rolling by school district | Seasonal residents, families, students | Always-on leisure and resident mix; good for healthcare, financial, and destination brands |
| Summer Caribbean and cruise | June through early August | Families, Caribbean and LatAm leisure, cruise | International and JetBlue-heavy; Terminal 3–4 weight for inbound |
The mistake at FLL is treating it like Orlando or like a pure conference airport. Theme-park creative misses the cruise clock and the boat-show buyer; buying only a conference week ignores year-round Port Everglades embarkations. Match the period to the audience first — cruise and resident always-on, or FLIBS / WAF / ITEXPO peaks — then pick the terminal and the direction.
FLIBS, Thanksgiving-to-New-Year, and peak winter cruise embarkation: hold 4–6 months out. ITEXPO, World Architecture Festival, and spring break: 8–12 weeks. Standard periods: 4–8 weeks is usually enough. FLL prices by 28-day period; event-market tiers apply to at least the Terminal 1 floor exhibit. Availability, not a published Q4 multiplier, is what usually creates the premium.
| Tier | Examples | Hold by | What sells first | Pricing character |
|---|---|---|---|---|
| Peak | FLIBS week, Thanksgiving through New Year, peak winter cruise Saturdays | 4–6 months | Arrivals Digital Network, T1–T4 claim fabric and columns, Direct View Network | Standard period rates with availability pressure; floor exhibit may move to event-market tier |
| High | World Architecture Festival, ITEXPO, spring break, Legend of the Seas launch window | 8–12 weeks | Claim-side in the terminals the audience flies; DVN for frequency | Contested in the relevant terminals; 28-day hold covers the show dates |
| Standard | Shoulder months, mid-tier convention-center shows | 4–8 weeks | Most print faces open; digital usually available | Standard 28-day rates; easiest entry for always-on resident tests |
Ready to plan?
Tell us who you need to reach, where, and when. We come back with current availability at every airport in the plan and a recommended mix.
Placement
In the terminal your audience's airlines use, on the arrivals path for cruise and conference inbound, and on the departure path for resident, recruiting, and university briefs. Digital packages cover all four terminals; print is bought by terminal and zone.
| Step | Zone and units | What the passenger is doing | Priority |
|---|---|---|---|
| 1. Off the plane / concourse | Concourse hallway and soffit fabric (A/B/C); DVN faces on concourses | Walking to exit or connection; some JetBlue connectors never claim a bag | Medium for O&D; high if the brief includes connectors on that concourse |
| 2. Arrivals exit (Concourse D) | Concourse D arrivals-exit tension fabric | Every Concourse D arrival walking out | High for Terminal 2 / Delta-side inbound |
| 3. Baggage claim | Arrivals Digital Network (24 LCDs); claim fabric; hanging banners; column-wrap packages; T1 floor exhibit | 15–25 minutes of dwell waiting for bags; meeters and greeters present | Highest for cruise, hotel, and conference inbound |
| 4. Curb and outdoor arrivals | Outdoor column wraps at Terminals 2 and 4 | Walking to pickup, transfer, or port shuttle | High for Port Everglades and hotel transfer messages |
| Departure side | Concourse D security fabric; DVN campus-wide; concourse seating environment in A | Clearing security, waiting at gate | High for resident, recruiting, university, and conference-outbound |
Departures: curb, check-in, security, concourse, gate. Arrivals: gate, concourse, federal inspection if international, baggage claim, meeters and greeters, curb toward Port Everglades or the beach. The kit weights arrivals — claim fabric, columns, arrivals LCDs, outdoor wraps — which matches cruise and hotel briefs. Concourse D security fabric is the explicit outbound unit in the current pack.
Cruise and fly-cruise: arrivals only — claim and curb. FLIBS / ITEXPO / WAF: arrivals inbound, light departure-side outbound if budget allows. Resident recruiting, healthcare, financial, university: departure-side and DVN. Caribbean / LatAm inbound: Terminal 4 claim and outdoor plus Arrivals Digital. Do not buy Concourse D security fabric for embarkation-day cruise.
Spirit's 2026 exit freed gates and reshuffled Terminal 4 and parts of the domestic map; JetBlue has been expanding. Confirm unit locations and airline terminals against the current map at contract, not last year's plan.
Why this airport
Because the trip is Broward, Hollywood, or a berth at Port Everglades — not a connection to somewhere else. About 32 million passengers a year cross four terminals for the cruise port two miles away, the beaches, Caribbean and Latin American routes, Broward's employers, and the convention and boat-show calendar.
Fort Lauderdale-Hollywood is bought for who is going to Port Everglades and who lives in Broward, and peaked by the weeks the convention center and boat show fill the building. Port Everglades sits about two miles from FLL and moved nearly 4.8 million cruise guests in fiscal 2025 — the world's third-busiest cruise homeport. Those passengers land, reclaim bags, and head to a berth; the arrivals path is the first media of the trip. Year-round, JetBlue's focus city, Southwest's primary South Florida airport, Caribbean and Latin American leisure, Hollywood beach traffic, and Broward's resident workforce keep four terminals busy. Conference weeks (FLIBS, World Architecture Festival, ITEXPO, trade shows) change who is in the building. This is not Orlando: no theme-park spine, no Q4 network premium on the card here, and a 28-day buying unit instead of a one-week show flight. The page weights the cruise-and-resident base and the conference calendar equally.
Audience
About 32.2 million passengers in 2025, mostly beginning or ending in Broward or heading to Port Everglades. Four terminals split the airlines. JetBlue and Southwest carry large domestic and Caribbean shares; Delta owns Terminal 2; Terminal 4 carries much of the international mix. Terminal assignments have been in flux after Spirit's exit from the market in 2026; check the current FLL map when planning.
| Terminal | Concourses | Airlines (planning snapshot) | What it means for the buy |
|---|---|---|---|
| Terminal 1 (yellow) | A, B, C | Southwest, United, Frontier, Alaska, Allegiant, Silver | High domestic leisure and visiting-friends volume; Southwest is a primary South Florida carrier here. Concourse A seating sponsorship and hallway fabric; Concourse B and C soffit fabric; Terminal 1 bag-claim fabric, banner, and floor exhibit |
| Terminal 2 (red) | D | Delta, Air Canada, WestJet | Legacy and Canada traffic; business and snowbird mix. Concourse D arrivals exit fabric, security-adjacent departure fabric, Terminal 2 bag-claim fabric and column wraps, outdoor arrivals column |
| Terminal 3 (purple) | E, F | JetBlue (domestic base), American, Avelo, and others | JetBlue focus-city domestic core; Caribbean and Northeast leisure. Terminal 3 bag-claim banner and four-column wrap package |
| Terminal 4 (green) | G (and related) | International carriers; JetBlue international; evolving mix after Spirit's 2026 exit | International arrivals and some JetBlue international. Outdoor arrivals columns and Terminal 4 bag-claim column wraps; confirm which carriers sit here before locking a LatAm or Caribbean inbound plan |
FLL is not Atlanta. Most passengers start or end in South Florida. JetBlue is building more one-stop Caribbean and Latin American connections, so some concourse traffic never claims a bag. Buy concourse and security-adjacent units when the brief includes anyone on that concourse; buy claim, banners, column wraps, outdoor arrivals columns, and the curb when the brief is people actually in Broward — cruise guests, hotel arrivals, meeters and greeters, and residents coming home.
Nearly 4.8 million cruise guests moved through Port Everglades in FY2025, with growth expected as new ships homeport — including Legend of the Seas planned for November 2026. Pre- and post-cruise hotels, transfers, and fly-cruise packages put them through FLL claim and curb with a ship clock running. Hospitality, transfer, connectivity, and destination brands buy arrivals for this audience.
FLIBS (October 28–November 1, 2026), World Architecture Festival (November 18–20, 2026), ITEXPO (February 9–11, 2027), and mid-tier convention-center shows. Exhibitors and buyers arrive on legacy and JetBlue flights. This is the audience most B2B buys at FLL are for.
About 6.2 million international passengers in 2025. JetBlue's Caribbean and Latin American network, plus Terminal 4 carriers, put inbound and outbound leisure in the building. Summer and winter both matter; Arrivals Digital and Terminal 4 claim-side units are the inbound buy.
Broward's workforce, beach communities, healthcare systems, marine and hospitality employers, and professionals on Northeast and Midwest routes. Departure-side Concourse D security fabric and campus digital frequency reach them on the way out — the audience for recruiting, healthcare, financial, and university campaigns.
Nova Southeastern and Florida Atlantic University send students out and bring families in at semester starts and commencement. Out-of-state programs recruit here. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. ---
Who advertises
Cruise lines, hotels, and transfer brands catching Port Everglades traffic; marine and luxury brands around FLIBS; conference exhibitors at ITEXPO and WAF; Caribbean and Latin American inbound brands; Broward healthcare, financial, and employers on the departure side; universities recruiting the metro's students. Cruise-and-resident base first, conference peaks second — that is the spine order.
| Objective | Who buys it | Who it reaches at FLL | What the buy usually looks like |
|---|---|---|---|
| Cruise and fly-cruise presence | Cruise lines, pre/post hotels, destination marketing | Embarking and disembarking Port Everglades guests | Arrivals Digital Network + claim fabric/columns in the terminals the cruise airlines use; winter-weighted 28-day holds |
| Arrival-moment services | Ride-hail, rental cars, transfers, connectivity, baggage | Arrivals deciding how to reach the port or hotel | Claim hall and outdoor arrivals columns; always-on with winter upweight |
| Boat show and marine inbound | Yacht brands, marine tech, luxury, wealth | FLIBS exhibitors, buyers, press | One or two 28-day periods covering late October; arrival-side across T1–T3 |
| Conference inbound | Exhibitors and sponsors at ITEXPO, WAF, franchise and trade shows | Their industry, arriving for the show window | Arrival-side in the terminals the audience flies; DVN if the show spans carriers |
| Caribbean / LatAm inbound | Telecom, banks, retail, tourism boards, airlines | International and JetBlue Caribbean/LatAm traffic | Terminal 4 claim and outdoor units; Arrivals Digital; summer and winter peaks |
| Destination and Hollywood leisure | Hotels, beach restaurants, attractions, retail | Leisure and visiting-friends arrivals | Claim-side and DVN; spring break and summer |
| Recruiting and employer brand | Hospitality groups, marine employers, healthcare, tech | Broward resident workforce on departure | Departure-side security fabric and DVN; always-on |
| Healthcare and specialty care | Broward and South Florida systems, specialty clinics | Residents and seasonal visitors | DVN always-on; T2 for Delta-side snowbirds |
| Universities and executive education | NSU, FAU, out-of-state programs, executive certificates | Students, families, working professionals | DVN and departure-side; August and January periods |
| Financial and wealth | Private banks, wealth managers, fintech | FLIBS and snowbird high-net-worth; Broward professionals | FLIBS period arrival-side; always-on departure for residents |
| Launch or brand moment | New ship homeport, new route, product launch | Everyone in the building for the period | DVN + Arrivals Digital + claim print in two terminals |
Port Everglades is why FLL is not interchangeable with Orlando. The passenger has a berth time; claim and curb do the work. Departure-side is usually wrong for embarkation day.
FLIBS is the marine and luxury week; ITEXPO is the tech week; WAF is a short senior audience. Buy the terminals those buyers fly and a 28-day hold that covers the show dates.
Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Natural periods: late August, mid-January, and May commencement.
For South Florida and Florida-wide reach, MCO and other Florida airports add volume, and EAM buys them as one plan when a brief needs it. That is a scoping conversation, not something this page needs to argue.
How EAM works
One call, one plan, one contract. We follow up to learn who you need to reach and the objective, then come back with current availability and a recommended mix.
Step 01
Cruise embarkation, FLIBS / WAF / ITEXPO, or always-on Broward; which terminals the audience's airlines use; arrivals, departures, or both; one airport or part of a South Florida or Florida plan.
You getThe period, the audience, and the direction
Step 02
Which networks and print faces are open, how crowded the DVN and Arrivals Digital loops are, whether Terminal 4 assignments have shifted, and whether within-format category separation is possible.
You getAvailability and loop position
Step 03
Formats, share of voice, and a range, not a scraped rate card. After we know who you need to reach, we come back with current availability and a plan you can take inside.
You getA quoted plan you can take inside
Step 04
Specs across every screen shape and fabric size in the buy, airport approval, files in market 14–18 business days before start for digital creative and 21–28 days before start for static creative.
You getOne contract and one spec sheet
Step 05
Confirm posting before the first arrival wave. Deliver proof of posting and play logs after the flight.
You getProof of posting and play logs in one report
EAM Advertising is an independent airport and in-flight media agency, founded in 2015. We specialize in airport and in-flight media and nothing else, and we do not own media assets at FLL or any airport. That independence is why the recommendations hold up. We plan and buy across 125+ airports and 45+ airlines worldwide, which is the leverage and the current-availability knowledge a one-time FLL buyer does not have. Clients include Fortinet, Dynatrace, Rubrik, McGraw-Hill, and Wharton. When the strategy extends beyond Fort Lauderdale — a Spanish plan with Madrid, a European launch, an MWC roadshow — the same relationship covers the other markets. See the airport advertising hub.
For agencies and consultants
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kitMeasurement
Proof of posting and digital play logs are factual. Delivered impressions are modeled. Brand lift is the only method that speaks to effect, and it has to be fielded before the flight. Direct pipeline attribution is not reliably available. A cruise embarkation window or a FLIBS / ITEXPO period is a defined population; a resident always-on flight is better suited to a geo-targeted Broward panel than to a one-week lift study.
| Measure | What It Actually Tells You | When to Set It Up | Confidence |
|---|---|---|---|
| Proof of posting | Photographic confirmation that every unit ran, in the right place, for the full period. Print: one close-up and one environmental per location. Digital: close-up and environmental for single units; 10% of locations for packaged networks, plus stacked-content photos. Document within five business days of initial posting. | Written into the contract before signing | High — factual |
| Delivered impressions | Modeled audience delivery based on airport traffic and unit position. An estimate built from traffic data, not a count of people who looked. | Requested at proposal stage | Moderate — modeled |
| Digital play logs | Actual spot counts and share of voice on digital networks. The check on whether the loop crowding you planned against actually materialized. | Requested at contracting | High — logged |
| Brand lift study | Survey-based awareness or perception change against a control. The only method that measures effect rather than exposure. | Fielded pre-flight for a baseline | Moderate — needs budget and lead time |
| Direct attribution to pipeline | Not reliably available. Airport media has no click, and the same brands run other touchpoints at the same time. | — | Low — treat claims here with skepticism |
FLIBS or ITEXPO gives a defined industry population and a short window — the cleanest lift setup here. A winter cruise hold can survey bookers or pre/post hotel guests if the sample can be recruited. Resident always-on can use a Broward geo panel. Do not promise attributed bookings from a claim-hall LCD.
The honest framing for anyone defending this spend internally: proof of posting and play logs prove the campaign ran as bought, delivered impressions size the audience, and a lift study is the only line that speaks to effect. A vendor promising attributed pipeline from airport media is overselling. EAM contracts proof of posting and delivery reporting on every campaign as standard and will tell you plainly when a proposed measurement approach won't produce a number worth presenting.
Delivered impressions on the media grid are built from monthly traffic on the order of 2.93 million and unit position — audience sizing, not verified views. Proof of posting is contractual: print and digital photo packages within five business days of initial posting, as in section 4.
Questions
A single unit or network runs about $1,500 to $45,000 per 28-day period, depending on format and location. A two- or three-unit package runs about $8,000 to $90,000. A Terminal 1 floor exhibit or multi-terminal digital domination runs north of $95,000 per period. Production and install for standard print typically add hundreds to a few thousand dollars per unit. Those are planning ranges; specific units and periods are quoted against current availability.
In 28-day periods. The Direct View Network runs a 10-second spot in a 100-second loop (about 10% share of voice). The Arrivals Digital Network runs a 10-second spot in a 220-second loop (about 4.5% share of voice). Print and fabric are exclusive faces for the period. Holds expire five business days after confirmation. Materials are due in market 14–18 business days before start for digital creative and 21–28 days before start for static creative. Contracts are non-cancellable once signed.
The one your audience's airlines use. Terminal 1 carries Southwest, United, Frontier, and related domestic leisure. Terminal 2 is Delta, Air Canada, and WestJet. Terminal 3 is JetBlue's domestic base plus American and others. Terminal 4 carries international carriers and JetBlue international, with assignments still shifting after Spirit's 2026 exit. The Direct View and Arrivals Digital networks cover all four terminals in one buy.
Yes — on the arrivals path. Port Everglades is about two miles from the airport. Cruise guests reclaim bags and head to the curb or a transfer; that is where claim fabric, column wraps, the Arrivals Digital Network, and outdoor arrivals columns work. Concourse units also reach them if they walk that concourse, but claim and curb are the embarkation buy.
Some JetBlue passengers connect through the focus city and may never visit baggage claim. Concourse and security-adjacent units reach them; claim-hall and curb units do not. If the brief is people actually entering Broward or boarding a ship, weight claim and curb. If the brief includes anyone using a concourse, include those faces.
FLIBS and peak winter cruise: plan to hold four to six months out. World Architecture Festival, ITEXPO, and spring break: eight to twelve weeks is often enough. Standard periods: four to eight weeks. Holds themselves expire in five business days, so convert holds promptly.
Yes, when your industry is in town — FLIBS for marine and luxury, ITEXPO for telecom and channel, World Architecture Festival for design leadership, plus mid-tier convention-center shows. Outside those periods FLL is cruise, leisure, and Broward resident; departure-side still reaches professionals, but the concentrated industry audience is the calendar.
They are heavy on the arrivals path, especially in winter. The Arrivals Digital Network's longer loop (about 22 advertisers) means thinner share of voice than the Direct View Network. Same-category brands should plan for that; other categories often find single-terminal print less contested than the arrivals digital loop.
Yes. Out-of-state programs recruiting Broward and South Florida students, executive and certificate programs reaching professionals, and alumni campaigns around commencement. NSU and FAU anchor the local base. Education brands EAM has placed in airports include Wharton, BYU, the University of Michigan, the University of Pittsburgh, and UT Dallas. Natural periods are late August, mid-January, and May.
Materials must be produced and received in market 14–18 business days before start for digital creative and 21–28 days before start for static creative to guarantee on-time posting. All creative is subject to final airport authority approval before production or posting. Expect multiple fabric sizes and at least two digital aspect ratios (3840×1080 for Direct View; 1920×1080 for Arrivals LCDs) in a mixed buy.
Competitive separation may be possible, but it isn’t guaranteed; ask when booking and write it into the contract. Any separation has to be written into the contract. If exclusivity matters to the brief, raise it at quote and get the separation terms in the contract — do not assume a category hold across the whole airport.
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If FLL is one market in a larger plan, the same relationship covers the others.
Independent airport advertising media agency. Est. 2015.
Send your work email for the media kit: formats, planning ranges, and how EAM works. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
Independent since 2015 · 125+ airports · 40+ media vendors
Sources
