The five questions
What separates an agency from a seller
No inventory of its own; buys across media owners; multi-airport campaigns on record; handles approvals; delivers proof across every airport.
Choosing an airport advertising media agency How to choose an
agency. Ask fivequestions first.
Most companies that come up in a search for airport advertising are not agencies: they are media owners selling their own inventory, marketplaces listing it, or general out-of-home shops with airports somewhere on a list. Choosing well means asking five questions that separate an airport advertising media agency from the rest, knowing the red flags in a proposal, and asking for the proof. This page gives all three, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
How do you choose an
airport advertising agency?
Ask five questions. Does it own or sell any airport inventory itself? Does it buy from several media owners, including competitors of each other? Can it show multi-airport campaigns it has run, with photos and proof of posting? Does it handle creative approval at each airport? Does it deliver proof of posting and play logs across every airport? A real airport advertising media agency answers no to the first and yes to the other four. Then ask for the proof: a sample plan built from current availability, a campaign like yours, and a report from a finished flight.
The red flags
What a proposal gives away
A rate card presented as a plan, no availability check, no deadlines, no positions, a single media owner behind every recommendation, or a promise of attribution from a terminal screen.
The proof
What to ask for
A sample plan with availability, positions, and deadlines; a campaign in your category with photos; a finished-flight report with posting confirmation and play logs; and two references who ran more than one airport.
Why it matters
The airport plan is only as good as the number of media owners it was checked against. An agency that sells its own screens recommends its own screens; an agency that checks every media owner recommends the unit that fits.
Start your plan
Comparing agencies? Ask us the five questions.
Pick the path that matches where you are. Every path ends with a plan built from current availability.
Still shortlistingGet our media kitFormats, planning ranges, and booking windows across 125+ airports, with campaigns you can compare against. We follow up to learn who you need to reach and when.Get the kit Ready for a sample planSend a briefAirports, dates, audience, objective, budget range. We come back with availability, positions, deadlines, and the proof you can hold us to.Send it Want to ask the questions liveBook a 15-minute callFifteen minutes to ask the five questions and hear the answers.Book it
The five questions
Which questions separate an airport advertising
media agency from the rest?
These five, in this order. The first settles whose side the company is on; the second tells you whether it can plan across airports at all; the last three tell you whether it does the work between the brief and the posting or leaves it to you.
| Question | The answer to look forThe answer you want | The answer that tells you it's not an agency | How to check |
|---|---|---|---|
| Does it own or sell airport inventory? | No. It owns no screens and sells no units, so the recommendation isn't tied to what it needs to move. | Yes, at its own airports. It is a media owner, whatever it calls itself. | Ask: which airports do you hold advertising contracts at? |
| Does it buy from several media owners? | Yes, including competitors of each other, which is what a multi-airport plan requires. | It works with one or two, or recommends the same media owner everywhere. | Ask for a plan that names a different media owner at two airports. |
| Can it show multi-airport campaigns? | Yes, with airports, formats, weeks, photos, and proof of posting. | It shows renders, stock photos, or single-airport work only. | Ask for a campaign like yours and the report that followed it. |
| Does it handle creative approval at each airport? | Yes: it adapts creative to each airport's specs and traffics it through approval before contracts are signed. | It hands you a spec sheet and a contact. | Ask who submits the creative and what happens if an airport rejects it. |
| Does it deliver proof across every airport? | Yes: posting confirmation, photos of every static unit, play logs for digital, one report. | It forwards whatever each media owner sends, if asked. | Ask to see a finished-flight report. |
EAM Advertising's answers: no inventory; buys across 40+ media vendors; campaigns on record from one airport to five continents; approvals handled per airport; posting confirmation, photos, and play logs on every campaign.
What the agency takes on
What should an airport advertising media
agency manage for you?
Everything the five questions test for. Each airport is sold by its own media owners, and often several at the same airport: one for the terminal screens, another for the lounges, others for Wi-Fi, security trays, and billboards, each with its own currency, contract terms, artwork specs, approval process, and deadlines. Ten airports can mean fifteen or more contracts. A real airport advertising media agency manages all of it behind one plan, and you get one point of contact, one contract, one set of terms, and one invoice.
Airports in the plan
- ATLDFWDEN
- LAXORDLHR
- CLTLASMCO
- SEACDGMIA
- SFOEWRPHX
- DXBIAHBOS
- MSPDTWYYZ
- LGAAMSFRA
- MADHNDIST
- BCNLGWMUC
- JFKFCODOH
- AUHDELSIN
- BOMNRTICN
- PVGMEXPEK
- CANSZXHKG
- SYDBKKKUL
- GRUBOGMNL
A sample of the 125+ airports where EAM Advertising plans and buys.
Media owners at each airport
- Terminal media vendors
- Regional concession holders
- Airport billboards
- Airline lounge vendors
- Airport Wi-Fi
- Security trays
- Product sampling
Each with its own currency, contract terms, artwork specs, and deadlines.
One partner.
Every airport.
What you get
- One point of contact
- One contract
- One set of terms
- One invoice
Red flags
What are the red flags
in an airport advertising proposal?
Six, and any one of them means the plan was built from a rate card rather than from your brief and current availability.
A rate card as a plan
List prices, no availability
A proposal that quotes units without saying what is open for your dates was not checked with the media owner. Ask when availability was confirmed.
No positions
'Digital network at LAX'
A plan that names a network but not where in the terminal, which loop, or what share of voice is a menu. Position is where the value sits.
No deadlines
No decision date, no creative dates
Holds expire in about five business days and creative is due weeks before start. A plan without those dates has not been run before.
One media owner everywhere
The same seller at every airport
At a few airports that is fine; across ten it means the planner only knows one seller, or is one.
A click promised
Attribution from a terminal screen
Airport advertising is measured by delivery, audience, and brand signals. A proposal promising attribution will miss at the first report.
No proof offered
'We'll send what the airport gives us'
Posting confirmation, photos, and play logs should be in the plan before you sign, not requested afterward.
What to ask for
What should you ask an agency
to show you before you decide?
Four things, and a real agency has all four on hand: a sample plan built from current availability, a campaign like yours with photos, a finished-flight report, and references who ran more than one airport.
A sample plan
Built from your brief
Send the six lines (airports, dates, audience, objective, budget range, creative status) and ask for a plan with availability, positions, deadlines, and media and production together. The quality of the answer is the quality of the agency.
A campaign like yours
With photos and proof
Same category or same shape: a conference week, a five-hub launch, an international program. Photos of the units in the terminal and the posting confirmation that went with them.
A finished-flight report
What you'll get afterward
Posting confirmation, installation photos, play logs, passenger figures with their method named, and one report across every airport. If it doesn't exist, it won't exist for you.
References
Who ran more than one airport
Two clients who ran multi-airport campaigns, asked one question: did the plan hold, and what happened when something changed?
When you don't need one
When don't you need
an airport advertising agency?
For one known unit at one airport, with finished creative and a team that will handle specs, approvals, and proof, the media owner at that airport will sell it to you directly, and a self-serve marketplace can book a digital slice. The agency earns its place when the plan has more parts than one person can hold: several airports, several media owners, static or specialty formats, a conference week, international airports, or a budget that needs a plan before it becomes a booking.
Why EAM
How does EAM Advertising
answer the five questions?
No inventory of its own. Buys across 40+ media vendors at 125+ airports, including competitors of each other. Campaigns on record since 2015 from one airport taken over (Fabric at San Jose) to programs across the U.S. and Canada (Fortinet) and five continents (Dynatrace), for brands including Rubrik, McGraw-Hill, Wharton, AMD, Motorola, and BYU. Creative adapted and trafficked through each airport's approval before contracts are signed. Posting confirmation, photos of every static unit, play logs for digital, and one report across every airport, on every campaign. Ask us for the sample plan, the campaign like yours, the report, and the references.
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign 
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign
See every campaign on the case studies page.
Send the six lines and ask the five questions. We come back with a plan built from current availability and the proof you can hold us to.
Ready to compare?
Ask us for the sample plan.
Send a brief.
Airports, dates, audience, objective, budget range, creative status. We come back with availability at every airport, positions, deadlines, media and production together, and the report format you'll get afterward.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
when choosing an agency
How do I choose an airport advertising agency?
Ask five questions: does it own or sell inventory, does it buy from several media owners, can it show multi-airport campaigns with proof, does it handle creative approval at each airport, and does it deliver proof across every airport. Then ask for a sample plan built from current availability, a campaign like yours, a finished-flight report, and references.
What should I ask an airport advertising agency before hiring them?
Which airports do you hold advertising contracts at (the answer should be none); which media owners did this plan check; when was availability confirmed; who submits the creative and what happens if an airport rejects it; and what report arrives after the flight.
What makes a good airport media agency?
It owns no inventory, checks availability across every media owner before quoting, names positions and share of voice rather than networks, puts the decision and creative deadlines in the plan, handles approvals and production coordination, and delivers posting confirmation, photos, and play logs across every airport.
What are the red flags when hiring an airport advertising company?
A rate card presented as a plan, no availability check, no positions, no deadlines, the same media owner at every airport, a promise of attribution from a terminal screen, and no proof offered before you sign.
How do I know if an airport advertising agency is independent?
Ask whether it owns or sells any airport inventory and which airports it holds contracts at. An agency independent of the media owners holds none and buys from all of them; a company that holds contracts is a media owner.
How do I evaluate airport advertising vendors?
Separate them into media owners, marketplaces, and agencies first; each is right for a different campaign. Then compare proposals on availability, positions, deadlines, media and production together, and proof, not on list price.
Should I get proposals from more than one airport advertising agency?
Yes, if you are comparing agencies; send the same six-line brief to each and compare the plans on the same five points. For a multi-airport plan, one agency checking every media owner is itself the comparison across sellers.
Is there a buyer's guide to airport advertising?
This page is the agency half of one. The planning half is the how-to-plan page (the five questions to answer first), and the brief page covers what to send to get a real quote.
Do I need an airport advertising agency at all?
Not for one known unit at one airport with finished creative and a team that will handle approvals and proof. For several airports or media owners, static or specialty formats, a conference week, international airports, or a budget that needs planning, yes.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Comparing agencies?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, booking windows, and campaigns you can compare against. We’ll follow up to learn who you need to reach and when, then come back with a plan built from current availability.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- The five questions and red flags: EAM Advertising's experience planning and buying across 125+ airports and 40+ media vendors, 2015–2026.
- Media owner, marketplace, and agency definitions: the companies-vs-agencies page and each company's own published description of its business.
- Deadlines and holds: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026; see the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.