What you keep
The client and the plan
The relationship, the strategy, the creative, the presentation. The airport plan comes back to you, under your name if you want it, and you walk the client through it.
Airport advertising planning and buying for agencies Your client wants
airports. We workbehind your team.
A client asks for airports and nobody on the media team has bought them. That is the most common way an agency meets airport advertising, and it is a solvable problem: an airport advertising media agency plans, buys, and runs the airport portion behind your team, under your name if you want it, while you keep the client. This page explains how that works, what the client sees, and what to get from them before anyone else does, from EAM Advertising, which plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
How does an agency add airport media
to a client plan?
By bringing in an airport specialist behind the team rather than learning the channel on the client's budget. Airport media is sold airport by airport by different media owners, each with its own availability, contracts, specs, and approvals; a five-airport buy can mean fifteen conversations. EAM Advertising takes the airport portion of the plan: availability at every airport, the recommended mix, the buy under one contract, creative through each airport's approval, posting confirmation, and proof. Your agency presents the plan, keeps the relationship, and the client sees one agency.
What we take
The airport portion, end to end
Availability at every airport, the mix, the buy from every media owner, approvals, production coordination, posting confirmation, and one report across every airport.
What the client sees
One agency
Your team and your plan. EAM Advertising works under NDA and never contacts your client without you. Agency clients are never named by us anywhere.
The one thing to do first
Get the six-line brief from the client before anyone else does: airports, dates, audience, objective, budget range, creative status. Whoever holds the brief holds the plan.
Start your plan
Have a client brief? Three ways to turn it into an airport plan.
Pick the path that matches where you are. Every path ends with availability and a recommended mix you can present.
Pitching next weekGet our media kitFormats, planning ranges, and booking windows across 125+ airports, so your team can talk airports with the client. We follow up to learn who the client needs to reach and when.Get the kit Have the client's six linesSend a briefAirports, dates, audience, objective, budget range, creative status. We come back with availability and a recommended mix, under your name.Send it Want to talk it throughBook a 15-minute callA short call on how the engagement works before the client sees anything.Book it
Three ways to do it
Specialist behind the team, do it yourself,
or buy from the media owner?
An agency can buy airport media three ways. Each works; they differ in what they ask of your team and how many media owners your team has to manage.
| Built for agenciesAirport specialist behind your team | Your team buys direct, airport by airport | Your team buys from one media owner | |
|---|---|---|---|
| Who the client sees | Your agency | Your agency | You, with the media owner's sales team |
| Who plans the airport mix | EAM Advertising, from the client's brief, presented by you | Your team, from scratch | You, from that media owner's catalog |
| Availability | Checked at every airport and media owner before the plan | Checked by your team, media owner by media owner | At that media owner's airports only |
| Contracts | One, across every media owner, through EAM Advertising | One per media owner per airport | One per media owner |
| Creative specs and approvals | EAM Advertising adapts and traffics through each airport | Your production team, airport by airport | Your team, with that media owner |
| Proof and reporting | One report across every airport, delivered to you for the client | Collected from each media owner | From that media owner |
| What it asks of your team | The brief, the creative, the client | Everything | Everything, at that airport |
EAM Advertising works under NDA, white-label on request, and never contacts an agency's client without the agency.
Behind your team
What would your team manage
without an airport specialist?
Every media owner at every airport in the plan, each with its own currency, contract terms, artwork specs, approval process, and deadlines. A five-airport buy can mean fifteen conversations and as many contracts. Behind your team, EAM Advertising manages all of it and hands your agency one plan under your name, one contract and one invoice, and one report to deliver to the client.
Airports in the plan
- ATLDFWDEN
- LAXORDLHR
- CLTLASMCO
- SEACDGMIA
- SFOEWRPHX
- DXBIAHBOS
- MSPDTWYYZ
- LGAAMSFRA
- MADHNDIST
- BCNLGWMUC
- JFKFCODOH
- AUHDELSIN
- BOMNRTICN
- PVGMEXPEK
- CANSZXHKG
- SYDBKKKUL
- GRUBOGMNL
A sample of the 125+ airports where EAM Advertising plans and buys.
Media owners at each airport
- Terminal media vendors
- Regional concession holders
- Airport billboards
- Airline lounge vendors
- Airport Wi-Fi
- Security trays
- Product sampling
Each with its own currency, contract terms, artwork specs, and deadlines.
Behind your team.
Every airport.
What your agency gets
- One contact for your team
- One plan, under your name
- One contract, one invoice
- One report for the client
How it works
What does working with an airport
specialist look like, step by step?
Five steps, and your team is in front of the client at each one. You send the brief; we come back with availability and a recommended mix; you present it; once approved, we buy, traffic creative, and confirm posting; afterward you get one report to deliver.
1. Brief
You send the six lines
Airports, dates, audience, objective, budget range, creative status, plus how you want to present: our plan under your name, or alongside you.
2. Plan
We come back with availability and a mix
Current availability at every airport in the plan, the recommended units and positions, media and production ranges, and the decision and creative deadlines, formatted for your deck.
3. Present
You walk the client through it
Your strategy, your creative direction, our airport plan. We join the call if you want a specialist in the room; otherwise you have the answers.
4. Buy and run
We execute behind you
Units secured from every media owner under one contract, creative adapted and trafficked through each airport's approval, posting confirmed before the first arrival wave.
5. Report
One report, to you
Posting confirmation, photos of every static unit, play logs, passenger figures, delivered to your team for the client.
Throughout
Under NDA
Your client is yours. We don't name agency clients, don't contact them, and don't pitch them.
What to show the client
What can you show the client
when you pitch airports?
Pictures. Clients buy airport advertising when they can see their brand in a terminal, so the strongest pitch puts real airport campaigns next to the plan. Below are examples by format, from the spectacular over the main concourse to the tray at the checkpoint; the examples gallery has the full set, and the media kit carries them in a form you can drop into a deck.
Digital spectacularAmerican ExpressA hanging digital spectacular over the main passenger flow.See more examples 
Overhead backlit bannerOpendoorA backlit banner over the concourse at Phoenix Sky Harbor (PHX).See more examples 
Baggage claim dominationBigPandaEvery digital screen in a baggage hall, one brand, for the arrivals audience.See more examples 
Large-format static bannerZohoA large-format banner in the Barbara Jordan Terminal at Austin-Bergstrom (AUS).See more examples 
Security traysSecurity tray programEvery tray at every checkpoint carries the brand to departing passengers.See more examples 
Airline lounge screensLounge digital networkScreens in the seating areas of a business club lounge, for executive audiences.See more examples
Sounding fluent
What should your team know
before the client meeting?
Five things, and the media kit covers all of them: how airport media is sold (by unit and flight, airport by airport, by media owners who hold each airport's contract), what the formats are (digital networks, spectaculars, static, baggage claim, trays, lounges, Wi-Fi), what it costs at a planning level, how far ahead it books, and what it can measure. With those five, your team can take the brief and set expectations; the specifics come back with the plan.
How it's sold
By unit and flight, per airport
Media owners hold each airport's contract and sell their own units. Four-week flights or 28-day periods are standard; event weeks by the week.
What it costs
Planning ranges, not a rate card
One unit at one medium-size airport from about $7,000 for four weeks; three airports from $75,000; five hubs from $150,000; eight to ten airports from $500,000. The cost page has the full ranges.
How far ahead
12 to 16 weeks, more for event weeks
A standard multi-airport flight is planned 12 to 16 weeks out; marquee event weeks four to six months. Digital creative is due 14 to 18 business days before start, static 21 to 28 days.
The full planning ranges and lead times, on the cost and lead-times pages.
Winning the work
How do you pitch airport advertising
to a client?
As the channel that puts the brand in front of a captive, high-value audience in the week and the city that matter, with proof it ran. Pitch the moment (the conference, the launch, the buyer hubs), show what the budget buys at a planning level, name campaigns like the client's (Fortinet across the U.S. and Canada, Dynatrace on five continents, Wharton in the lounges of seven cities), and be honest about measurement: presence and perception, not clicks. The kit and the case studies carry the pictures; the plan carries the numbers.
The moment
Why airports, why now
A conference the client sponsors, a launch, a target-account list with headquarters cities: airport media has a reason on the calendar, and the pitch is strongest when it names it.
The pictures
Real campaigns, real terminals
The case studies page and the media kit carry photos of campaigns in the terminal. Nothing sells the channel like a brand on a spectacular at a hub.
The expectation
Presence and proof
Promise the audience and the week, measured by delivery proof and brand signals. A client promised attribution from a terminal screen is a client lost at the first report.
Why EAM
What does EAM Advertising do
for agencies?
The airport portion of the plan, end to end, behind your team. We check what's open at every airport in the client's plan, recommend the mix, secure every unit from every media owner under one contract, adapt and traffic creative through each airport's approval, confirm posting before the first arrival wave, and deliver one report to you. Under NDA, white-label on request, and your client stays yours. Since 2015 that has meant campaigns from one airport to programs on five continents, including work delivered through agencies we don't name.
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
See every campaign on the case studies page.
Send the client's six lines. We come back with availability and a recommended mix, under your name.
Ready to plan?
Have the client's brief?
Send it here.
The client's airports, dates, audience, objective, budget range, and creative status, plus how you want to present. We come back with availability at every airport and a recommended mix, under your name.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions agencies ask
before bringing in a specialist
Does EAM Advertising work with other agencies?
Yes. EAM Advertising plans, buys, and runs the airport portion of a client plan behind an agency's team, under NDA and white-label on request. The agency presents the plan and keeps the client; agency clients are never named by EAM Advertising.
Our agency has never bought airport advertising. Where do we start?
Get the six-line brief from the client (airports, dates, audience, objective, budget range, creative status), then send it to an airport advertising media agency. The plan comes back with availability and a recommended mix formatted for your deck, and your team presents it.
Will an airport media specialist contact our client?
Not without you. EAM Advertising works under NDA, communicates through the agency, joins client calls only when the agency asks, and does not pitch or name agency clients.
Can we white-label an airport media plan?
Yes. The plan, the availability, and the report can carry the agency's name. The contracts with the media owners run through EAM Advertising, so the agency signs one agreement rather than one per media owner.
What should an agency know before pitching airport advertising?
How it is sold (by unit and flight, per airport, by the media owners who hold each contract), the formats, planning ranges, lead times, and what it can measure. The media kit covers all five; the specifics come back with the plan.
How do agencies add airport media to a client media plan?
As a line in the plan with its own airports, units, flight dates, media and production ranges, deadlines, and proof. An airport specialist supplies that line from current availability; the agency places it alongside the rest of the plan.
What does the client see when an agency uses an airport specialist?
One agency: the agency's strategy, creative, and presentation, with the airport plan inside it. If the agency wants a specialist in the room, EAM Advertising joins as part of the team.
Can a consultant or fractional CMO use an airport media agency the same way?
Yes. The same process applies: the consultant sends the brief, presents the plan, and stays the client's contact; EAM Advertising plans, buys, runs, and reports behind them.
How quickly can an agency get an airport plan back for a client?
The plan requires an availability check with each media owner at each airport in the brief, so the answer depends on how many airports are in it. Send the brief with the client's deadline and the plan comes back scoped to it.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Pitching airports to a client?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports, so your team can talk airports with the client. We’ll follow up to learn who the client needs to reach and when.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Agency engagement model: EAM Advertising's practice with agency and consultant clients, 2015–2026. Agency clients are not named; campaigns described are brand-side examples.
- Planning ranges and lead times: the airport advertising cost page and the lead-times page.
- Buying structure: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026. Media owners are described, not named.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.