What you buy
A spot in the carousel network, or a unit
A rotation across the screens around the carousels, or a static banner or spectacular on the hall's walls, for a flight.
Airport baggage claim advertising Baggage claim
advertising. Everyarrival, standing still.
Baggage claim is the only place in the airport where arriving passengers stop, face one direction, and wait. The digital networks and static units around the carousels reach every passenger who lands with checked bags, including the attendees of every conference in the city, for the length of the wait. This page covers what baggage claim advertising costs, how it is bought, who it reaches, what works on it, and when the departures side is the better buy, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is airport
baggage claim advertising?
Digital screen networks and static units placed around the baggage carousels and the walk to ground transport, sold per network or per unit per flight by the media owner that holds the airport's contract. Because arriving passengers wait at the carousel facing the screens, baggage claim delivers the longest attention on the arrivals side of the terminal. Planning range for four weeks, media only: $3,000 to $10,000 per network at small airports, and $5,000 to $50,000 at medium and large airports, with static units in the hall priced like banners and spectaculars elsewhere in the terminal.
Who it reaches
Everyone who lands with a bag
Arriving passengers, facing the screens, waiting. Conference attendees in the show week, visitors to a destination, buyers flying in to meet you.
Why it works
Dwell, on arrival
The one place arrivals stand still. A message seen at the carousel is the first impression in the city, before the ride-share and the hotel.
The number that matters
The share of arrivals that checks a bag at that airport and in that week. Conference travelers and international arrivals check more; day-trip business flyers check less. The media owner's figures by terminal tell you which.
Start your plan
Want the arrivals side at your airports? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying baggage claim?
Eight facts, in the table a planner would use.
| What to know | Airport baggage claim advertising |
|---|---|
| Buying unit | Per network (the carousel screens as a set) or per static unit, per flight |
| Planning range, four weeks, media only | $3,000–$10,000 per network at small airports; $5,000–$50,000 at medium and large airports. Static units priced as banners or spectaculars |
| Smallest practical buy | One spot in one carousel network for one flight |
| Book ahead | 8–12 weeks ahead; 4–6 months for marquee event weeks |
| Creative or artwork due | Digital files 14–18 business days before start; static artwork 21–28 days |
| Production and installation | None for digital; static units $1,000–$15,000 per install |
| Proof delivered | Play logs for the network, photos of static units, posting confirmation |
| Best for | Conference weeks, destination campaigns, inbound B2B audiences, launches aimed at visitors |
Planning figures per four-week flight, media only, by airport size. Timing from the lead-times page.
How it's bought
How is baggage claim
advertising sold?
By network and by unit, by the media owner that holds the airport's contract, sometimes a different media owner from the concourse networks. The carousel screens are packaged as a network and sold as a spot in its loop per flight; the walls carry banners and spectaculars sold per unit. In conference weeks the baggage-claim network is often the first arrivals-side inventory to commit, because every attendee passes it in the same forty-eight hours.
The carousel network
A spot in the loop
Screens around the carousels run a loop; you buy a spot in it for the flight, with share of voice set by the loop length.
The hall's walls
Banners and spectaculars
Static units on the walls and above the carousels, sold per unit, held for the flight.
The exit
Sponsorship packages
At some airports the walk to ground transport is sold as an exit package, pairing screens and static units along the route.
Where it works
Where does baggage claim work,
and which airports have it?
Every airport with checked bags has a baggage hall, and most medium and large airports sell its screens and walls. It works best where the arriving audience is the one you want: conference airports in show weeks, destination airports in the booking season, hubs where your buyers fly in to meet you. The airport pages carry each airport's baggage-claim networks and units.
Conference airports
Every attendee, same two days
LAS in CES week, SFO in RSA week, AUS in SXSW week: the baggage hall sees the whole show arrive.
Destination airports
The welcome
A tourism board or a city reaches its visitors at the carousel, the moment they arrive.
Business hubs
Inbound buyers
Prospects and partners flying in to see you land at JFK, ORD, ATL, and DFW with time at the carousel.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What it costs
What does baggage claim
advertising cost?
Per four-week flight, media only: $3,000 to $10,000 per network at small airports, and $5,000 to $50,000 at medium and large airports, the low end a single carousel set and the high end a major hub's full baggage hall. Static units in the hall are priced like banners ($15,000 to $60,000 for a single unit at larger airports) and static spectaculars ($15,000 to $50,000), plus production.
Small airports
$3,000 to $10,000 per network
A spot in the carousel loop at a small airport for four weeks; the lowest-cost way onto the arrivals side.
Medium and large airports
$5,000 to $50,000 per network
From a single carousel set at a medium airport to the full baggage hall at a major hub, for four weeks.
Hall takeover
Network plus walls
The carousel network and the wall units together, so every arrival sees one brand from the escalator to the curb.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
at baggage claim?
A message for someone who has just landed and is waiting: a welcome, a reason the brand is in this city this week, a line that lands in one read. Passengers at the carousel look up repeatedly, so a short loop with a clear brand mark is seen several times; a dense message is seen once and ignored.
Speak to the arrival
'Welcome to…' works
The passenger just landed. A message that acknowledges the city or the show reads as intended for them.
Short loop, strong mark
Seen several times
Carousel waits mean repeat views. Make each one count with a brand mark that reads from the far carousel.
Match the week
Conference creative
In a show week, the attendee version of the message belongs at the carousel; the general version belongs at the gates.
When it's the wrong format
When is baggage claim
the wrong format?
When your audience is the resident, not the visitor: a recruiting campaign, a home-market brand, or local executives are reached on the departures side at the gates and lounges, not at the carousel they walk past on the way home. And when the airport's arrivals are mostly carry-on business day-trippers, the baggage hall sees fewer of them than the concourse does.
Residents, not visitors
Buy the departures side
Recruiting, local brands, and home-market campaigns belong at the gates, the trays, and the lounges.
Carry-on audiences
Buy the concourse
Short-haul business routes check fewer bags; the concourse network sees them, the carousel may not.
You need the whole terminal
Pair it
Baggage claim is the arrivals layer; a concourse network carries the departures side.
Why EAM
What does EAM Advertising do
with this format?
We know which media owner sells each airport's baggage hall, how the carousel network is structured, and which weeks the arrivals-side inventory commits first. We check availability for your dates, recommend the network and the wall units, secure them under one contract, adapt the creative, confirm posting before the first arrival wave, and deliver play logs and photos.
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign 
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want the arrivals side?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray program across five U.S. airportsFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about baggage claim advertising
How much does baggage claim advertising cost?
Per four-week flight, media only: $3,000 to $10,000 per network at small airports, and $5,000 to $50,000 at medium and large airports. Static units in the hall are priced like banners and static spectaculars, plus production.
Who sees baggage claim advertising?
Every arriving passenger with a checked bag, facing the screens and waiting: conference attendees in the show week, visitors to a destination, and buyers flying in. It is the longest attention on the arrivals side of the terminal.
How long do passengers wait at baggage claim?
Long enough to see a short loop several times. The media owner's dwell figures by terminal are the planning reference; conference weeks and international arrivals run longer.
How are baggage claim screens sold?
As a network: the carousel screens packaged as a set and sold as a spot in their loop per flight, by the media owner that holds the airport's contract, sometimes a different one from the concourse networks.
Is baggage claim good for B2B advertising?
Yes, when the audience arrives: conference attendees, inbound prospects and partners, executives flying in to meet you. For reaching residents and departing frequent flyers, the gates and lounges are better.
How far ahead do you book baggage claim advertising?
Eight to twelve weeks for a standard flight and four to six months for marquee event weeks, when the baggage-claim network is often the first arrivals-side inventory to commit.
Can baggage claim ads target a conference?
Yes; it is the format conference attendees see first. The baggage hall at the host airport in show week sees the whole show arrive in the same forty-eight hours.
What is an arrivals advertising package?
A combination of the carousel network, the hall's static units, and at some airports the walk to ground transport, bought together so every arrival sees one brand from the escalator to the curb.
Does baggage claim advertising work for tourism boards?
Yes, as the welcome: a destination reaches its visitors at the carousel the moment they arrive. Pair it with departures-side units in the feeder markets to reach them before they book.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about baggage claim?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.