What you buy
The frame, for the flight
One banner or one spectacular position for four weeks, with your image in it the entire time: 100% share of voice, with no loop and no other advertisers rotating through.
Airport banner and static spectacular advertising Airport banners.
One image, held forthe whole flight.
Static units are the airport's original medium and still its most reliable: a printed banner or backlit spectacular that holds one image in one place for the whole flight, with no loop and no rotation, which means 100% share of voice: your image alone in the frame for the whole flight. They can cost less than digital at the same position, though not always once printing and installation are added, they need production and installation time, and they reward long dwell. This page covers what they cost, how they are bought, what production adds, how far ahead they book, what works on them, and when digital is the better call, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What are airport banners
and static spectaculars?
Printed units held in frames or backlit boxes along the passenger path: banners at the gates, in the concourses, and along the arrivals corridor; static spectaculars on the large walls where the flow converges. They are sold per unit per flight, hold one image with no rotation (100% share of voice), and are produced and installed by the media owner's crew. Planning ranges for a single unit for four weeks at larger airports, media only: banners $15,000 to $60,000 per unit and static spectaculars $15,000 to $50,000 per unit, plus production and installation at $1,000 to $15,000 per install. Smaller airports run 25 to 40% less, and packages of several units are quoted as a set.
Why static still sells
Dwell and certainty
At gates and in lounges, passengers sit in front of a static unit for an hour. It is there every minute of the flight, which a loop spot is not.
What it adds
Production and time
Printing and installation at $1,000 to $15,000 per install, artwork due 21 to 28 days before start, and one image per unit unless you pay to reprint.
The number that matters
Dwell time at the position. A banner at a gate where passengers wait forty minutes outperforms a spot in a concourse loop they walk past once. Ask where the unit is and how long people stand or sit in front of it.
Start your plan
Want static units at your airports? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying static units?
Eight facts, in the table a planner would use.
| What to know | Airport banners and static spectaculars |
|---|---|
| Buying unit | Per unit, per flight (four weeks or 28 days) |
| Planning range, four weeks, media only | Single unit at larger airports: banners $15,000–$60,000; static spectaculars $15,000–$50,000 |
| Smallest practical buy | One banner for one flight |
| Book ahead | 10–12 weeks ahead for banners, 12–16 for spectaculars; 4–6 months for marquee event weeks |
| Creative or artwork due | Artwork 21–28 days before start, to the media owner's print specs |
| Production and installation | $1,000–$15,000 per install, charged by the media owner or its printer; some airports charge removal |
| Proof delivered | Posting confirmation and a photo of every installed unit |
| Best for | Gates, lounges, and arrivals corridors where dwell is long; always-on programs; one message held for the whole flight |
Planning figures for a single unit for four weeks at larger airports, media only; smaller airports run 25 to 40% less, and packages are quoted as a set. Timing from the lead-times page.
How it's bought
How are static units
sold?
Per unit, per flight, by the media owner that holds the airport's contract, with production quoted alongside the media. The media owner names the position (which gate, which corridor, which wall), its size, and the price for your dates, then prints and installs the unit from your artwork. Changing the image mid-flight means a reprint and a reinstall, so the creative is decided once.
Per position
Named frames
A banner is a specific frame at a specific gate. Two banners are two frames. The plan names them.
Media plus production
Two lines, one total
The media is the space for the flight; production is the print and the install. EAM Advertising quotes both together so the total is known before signing.
One image per flight
Decide the creative once
A reprint mid-flight costs another install. Static rewards a message that holds for four weeks.
Where it works
Where do static units work,
and which airports have them?
Everywhere passengers wait: gate areas, concourse seating, arrivals corridors, the walk to ground transport, and the walls where the flow converges. Every airport sells them, from the smallest regional terminal to the major hubs, and they are often the only format at smaller airports. The airport pages carry each airport's static positions.
Gates and seating
Long dwell
A banner facing a gate's seating reaches passengers who sit in front of it for most of an hour.
Arrivals corridors
The first impression
Static spectaculars along the arrivals path greet every passenger who lands, in a conference week and every other week.
Smaller airports
Often the main format
At airports below the top forty, static banners and backlits are frequently the primary inventory, at 25 to 40% below medium and large airport rates.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What it costs
What do banners and static
spectaculars cost?
For a single unit for four weeks at larger airports, media only: banners $15,000 to $60,000 per unit and static spectaculars $15,000 to $50,000 per unit, plus production and installation at $1,000 to $15,000 per install depending on size and airport. Smaller airports run 25 to 40% less, and packages of several units are quoted as a set. A reprint mid-flight is a second install.
A single banner
$15,000 to $60,000 plus production
One banner position for four weeks at a larger airport, plus printing and installation; smaller airports run 25 to 40% less.
A static spectacular
$15,000 to $50,000 plus production
One large wall on the arrivals path at a larger airport, printed and installed, held for the flight.
The production line
$1,000 to $15,000 per install
Budget it per unit on top of the media, with removal fees at some airports.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
on a static unit?
One image, one line, and a brand mark that reads from across the gate area. Static has no motion to draw the eye, so contrast and scale do the work: a bold visual, a short headline, nothing a passenger has to lean in to read. Because the image holds for four weeks, it should be the campaign's most durable message, not the one tied to a single day.
Contrast and scale
The eye has to be caught
Bold visual, short line, a mark that reads from the far side of the seating area.
The durable message
Four weeks, one image
The brand promise, not the launch-day offer. Save the date-specific message for digital.
Print-ready, to spec
Each airport's own
Sizes and materials differ by airport. Artwork is adapted per unit and checked before printing, or the unit is printed twice.
When it's the wrong format
When is static
the wrong format?
When the message changes during the flight (digital swaps; static reprints), when the budget cannot absorb production on top of media, and when the campaign needs to be live in less than four weeks (printing and installation set the floor). Static is the right choice for dwell and durability, not for speed or change.
The message will change
Buy digital
A conference week with a different message each day, or a launch whose creative isn't final, belongs on screens.
No room for production
Buy a network spot
A network spot has no production cost; a banner adds $1,000 to $15,000 per install on top of the media.
Under four weeks to launch
Digital, if inventory is open
Printing and installation need 21 to 28 days; digital files need 14 to 18 business days.
Why EAM
What does EAM Advertising do
with this format?
We know where the static positions are at each airport, which gates and corridors carry the dwell, and what each media owner charges to print and install. We check availability for your dates, recommend the positions, quote media and production together, secure the units under one contract, check the artwork against each airport's print specs before anything is printed, confirm posting, and deliver a photo of every installed unit.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Regional, four countriesRadissonBuenos Aires, Santiago, Bogotá, Mexico City. Digital and physical branding across four Latin American airports as one regional campaign.30 million-plus impressionsSee the campaign 
Airports and lounges, three regionsInvest in CanadaLondon, Dubai, New York, plus airline lounges across U.S. airports. Digital and print in airports and lounges, aimed at C-level executives, as one coordinated plan.49 million impressionsSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want static units at your airports?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about banners and static spectaculars
How much does a banner cost in an airport?
For a single banner for four weeks at a larger airport, $15,000 to $60,000, media only, plus production and installation at $1,000 to $15,000 per install. Smaller airports run 25 to 40% less, and packages of several units are quoted as a set.
How much does a static spectacular cost?
For a single static spectacular for four weeks at a larger airport, $15,000 to $50,000, media only, plus printing and installation. Smaller airports run 25 to 40% less; the strongest arrivals-path walls sit at the top of the range.
Does the airport advertising price include production and installation?
No. The media price covers the position for the flight; printing and installation are quoted alongside it, $1,000 to $15,000 per install depending on size and airport, with removal fees at some airports.
How far ahead do static airport ads book?
Ten to twelve weeks for banners and twelve to sixteen for static spectaculars, four to six months for marquee event weeks. Artwork is due 21 to 28 days before start for printing and installation.
Static or digital airport advertising: which is better?
Static for dwell, durability, and 100% share of voice (gates, lounges, arrivals corridors, one message held alone for four weeks); digital for speed, motion, and mid-flight changes. Static can cost less at the same position, though not always once printing and installation are added. Position matters more than either; most campaigns use both.
Can static airport ads be changed during the campaign?
Only by reprinting and reinstalling the unit, which is a second production charge. Decide the creative once; use digital for messages that change.
Where are banners placed in an airport?
At gates facing the seating, along concourses, in arrivals corridors, and on the walk to ground transport. Static spectaculars sit on the large walls where the passenger flow converges.
Do smaller airports sell static advertising?
Yes; at many airports below the top forty, static banners and backlits are the main inventory, at 25 to 40% below medium and large airport rates.
How long does it take to print and install a static airport ad?
Plan 21 to 28 days from artwork delivery to installed unit: printing, then installation by the media owner's crew scheduled around airport operations. Large units can take longer.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about banners or a static spectacular?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.