What you buy
A spot in the loop
One slot in a rotation that runs on every screen in the network. The screen count, the loop length, and your share of it set the price and the exposure.
Airport digital screen network advertising Airport digital
screens. One spot,many screens.
Digital screen networks are the most common airport buy and the most misunderstood: you are not buying a screen, you are buying a spot in a loop that plays on dozens or hundreds of screens through the terminal. This page explains how the loops are sold, what a spot costs, what share of voice means for whether anyone sees you, how far ahead to book, what works creatively, and when a network is the wrong format, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is airport digital screen
network advertising?
A spot in a loop of ads that rotates across a network of screens placed along the passenger path: concourses, gate areas, arrival corridors, baggage halls. You buy the network for a flight, usually four weeks, and your creative plays in rotation with the other advertisers in the loop. Planning range for four weeks, media only: $5,000 to $25,000 per network at smaller airports, and $25,000 to $100,000 and up at larger airports, where loops are longer and a bigger share of the loop costs more. Creative is a file, not a print, so it is the fastest format to launch and the easiest to change.
Where it plays
Along the passenger path
Concourse networks reach departing passengers at the gates; arrival-corridor and baggage-claim networks reach arrivals. Many airports sell these as separate networks.
Why buyers start here
Fast, flexible, everywhere
No production, creative swappable mid-flight, available at nearly every medium and large airport, and sold by the week in event weeks.
The number that matters
Share of voice. A spot in an eight-ad loop is seen far more often than the same spot in a twenty-ad loop. Ask how long the loop is and how much of it you hold; a cheap spot in a crowded loop is the most common way to be in the airport and go unseen.
Start your plan
Want a network at your airports? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying a network?
Eight facts, in the table a planner would use.
| What to know | Airport digital screen networks |
|---|---|
| Buying unit | Per network, one spot in the loop, per flight (four weeks or 28 days; by the week in event weeks) |
| Planning range, four weeks, media only | $5,000–$25,000 per network at smaller airports; $25,000–$100,000+ at larger airports |
| Smallest practical buy | One spot in one network for one flight |
| Book ahead | 8–12 weeks ahead; 4–6 months for marquee event weeks |
| Creative or artwork due | Digital files 14–18 business days before start; most airports allow swaps mid-flight |
| Production and installation | None; creative adaptation to the network's specs is the only production cost |
| Proof delivered | Play logs per network, posting confirmation before the first arrival wave |
| Best for | Launches, conference weeks, always-on programs, and any campaign that needs reach across the terminal fast |
Planning figures per four-week flight, media only, by airport size. Timing from the lead-times page.
How it's bought
How are digital screen
networks sold?
By the network, not the screen. The media owner that holds the airport's contract packages its screens into networks (a concourse, a terminal, an arrivals hall, the whole airport) and sells spots in each network's loop by the flight. Price moves with the screen count, the loop length, your share of voice, the airport's traffic, and the week. Some airports sell more than one network from more than one media owner; a plan that wants the gates and the baggage hall can involve two contracts at one airport.
By network
Concourse, arrivals, terminal, airport-wide
Each network is its own buy with its own loop. Buy the one your audience walks through, or several.
By share of voice
How much of the loop you hold
One spot in a long loop is a presence; two or three spots, or a shorter loop, is a campaign. The media owner quotes both.
By flight
Four weeks, 28 days, or the event week
Standard flights are four weeks or 28-day periods; conference weeks at airports such as Las Vegas sell by the week with a one-week minimum.
Where it works
Where do digital networks work,
and which airports have them?
Nearly every medium and large airport sells at least one digital network, and the major hubs sell several. Concourse networks work for departing residents and frequent flyers; arrival-corridor and baggage-claim networks work for visitors and attendees; terminal-wide networks do both. The airport pages carry each airport's networks, loop structure, and buying periods.
Major hubs
Several networks, several media owners
LAX, JFK, SFO, ORD, ATL, and DFW each sell multiple networks, sometimes from different media owners by terminal. The plan picks the network by audience and direction.
Medium hubs
One or two networks, strong value
AUS, PHX, SAN, SJC, and similar airports sell one or two networks covering most of the terminal, at rates well below the major hubs.
Event weeks
The loop fills up
In CES or SXSW week the strongest networks commit months out and share of voice shrinks as the loop fills. Book early and buy more of the loop.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What it costs
What does a digital screen
network cost?
Per four-week flight, media only: $5,000 to $25,000 per network at smaller airports, and $25,000 to $100,000 and up at larger airports. Within each, the price moves with the screen count, the loop length, your share of voice, and the week; event weeks price by the week and above the same network in a quiet week. There is no production cost beyond adapting the creative to the network's specs.
Smaller airports
$5,000 to $25,000 per network
A spot in one network for four weeks at a smaller airport; the entry point for a first test or a home market.
Larger airports
$25,000 to $100,000 and up
A network at a major hub, with a longer loop; the top of the range buys a larger share of voice or more of the loop.
Across a plan
The backbone of most campaigns
A network at each airport is the reach layer of a multi-airport plan; the impact layer (spectaculars, takeovers) sits on top.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
on airport screens?
Short, large, and legible from across a concourse: a spot of eight to fifteen seconds, one message, a brand mark that reads from thirty feet, and no audio (most airport networks run silent). Motion draws the eye; dense copy loses it. Because the file can be swapped mid-flight, a campaign can change the message for the conference week or the launch day without reprinting anything.
One message
A headline and a mark
The passenger is walking. One line and the brand, legible from across the concourse.
Motion, not noise
Silent by default
Most networks run without audio; design for the eye. Subtle motion draws attention; a video that needs sound fails.
Swap when it matters
Mid-flight changes
Different creative for the conference week, the launch day, or the arrivals network versus the gates.
When it's the wrong format
When is a digital network
the wrong format?
When one message has to dominate rather than rotate, when the audience sits still for a long time (lounges and gates reward static units and spectaculars), and when the loop at that airport is so long that a single spot disappears. A network is the reach layer; it rarely carries a campaign alone in a week when every competitor is in the same loop.
You need to own the moment
Buy a spectacular or a takeover
A conference week where position decides the result calls for the large units that don't rotate.
The loop is crowded
Buy more of it, or elsewhere
If the media owner can't give you a meaningful share, a static unit on the arrival path can be seen more than a spot in a twenty-ad loop.
Dwell beats traffic
Lounges and gates
Executives sitting in a lounge for an hour see a static unit or a lounge screen more than a concourse loop they walk past once.
Why EAM
What does EAM Advertising do
with this format?
We check which networks are open at each airport for your dates, how long each loop is and how much of it you can hold, and whether the gates or the arrivals side fits your audience. We recommend the networks and the share of voice, secure them from every media owner under one contract, adapt the creative to each network's specs, confirm posting, and deliver play logs for every network. Fabric's San Jose takeover ran across 82 digital faces; Dynatrace ran screen networks across five continents.
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
Year-round, four marketsBYUSalt Lake City year-round; Dallas, Chicago, and Washington, D.C. in rotation. A year-round enrollment campaign on airport digital video, always on at home and rotating through three markets.12 months on airSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want a network at your airports?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about digital screen networks
How much does airport digital screen advertising cost?
Per four-week flight, media only: $5,000 to $25,000 per network at smaller airports and $25,000 to $100,000 and up at larger airports, depending on the screen count, loop length, share of voice, and week. There is no production cost beyond adapting the file.
How do airport digital screen loops work?
The media owner packages its screens into a network and sells spots in a rotating loop that plays on every screen in it. Your spot plays in sequence with the other advertisers; the loop length and your share of it decide how often you are seen.
What is share of voice on airport screens?
Your portion of the loop: one spot in an eight-ad loop is one-eighth of the airtime, in a twenty-ad loop one-twentieth. Buying more spots or a shorter loop raises it. Ask the media owner for both figures before buying.
How many screens are in an airport digital network?
It ranges from a dozen screens in a small concourse network to hundreds across a major hub's terminals. The screen count, the loop length, and the airport's traffic set the price; the airport pages list each airport's networks.
Can I buy just the gate-area screens?
At many airports, yes: concourse or gate networks are sold separately from arrivals and baggage-claim networks, sometimes by different media owners. Buy the network your audience walks through.
How long should a spot on airport screens be?
Eight to fifteen seconds, one message, legible from across the concourse, designed for silence. Most airport networks run without audio.
How far ahead do you book airport digital screens?
Eight to twelve weeks for a standard flight; four to six months for marquee event weeks. Files are due 14 to 18 business days before start, and most airports allow creative swaps mid-flight.
Can airport digital ads be changed during the campaign?
Usually, within the media owner's upload rules and the airport's approval: a new file for the conference week, the launch day, or a different message on the arrivals network than at the gates.
Is airport DOOH the same as a digital screen network?
Digital out-of-home is the category; an airport digital screen network is the airport-specific product, sold by the network and the flight by the media owner that holds the airport's contract. Some networks can also be bought programmatically by impression, with less control over loop position.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about digital screens?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.