What you buy
A lounge, for the flight
The screens and units inside one lounge for four weeks, sold per lounge rather than per terminal.
Airline club lounge advertising Airline club lounges.
Executives, seated,for an hour.
The lounge is where the airport's most valuable audience sits still: executives, frequent business flyers, and premium-cabin passengers, for an hour or more, with a screen in front of them. Lounge advertising is sold by the lounge, often by a vendor separate from the terminal media owner, and it is the format for campaigns aimed at the C-suite, investors, and buyers who fly up front. This page covers what a lounge costs, how it is bought, who it reaches, what works there, and when the concourse is the better buy, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is airline club
lounge advertising?
Digital screens and static units inside airline club lounges (the United Club, Delta Sky Club, and Admirals Club kind) and independent lounges, sold per lounge per flight by the lounge's media vendor. The audience is the premium-cabin and elite-status traveler: executives, frequent business flyers, investors, and the buyers who sit at the top of the accounts you want. Planning range: $10,000 to $45,000 per lounge for four weeks at medium to large airports, media only, with the flagship lounges at the major hubs at the top of the range.
Who it reaches
The front of the plane
Executives, elite-status flyers, premium-cabin passengers: a small audience by count and the most valuable one in the terminal by title.
Why it works
An hour, seated
The lounge is the longest dwell in the airport. A screen in the seating area is seen for the length of the stay, not the length of a walk.
The number that matters
Which lounges your audience uses. A CFO on a legacy carrier sits in that carrier's flagship lounge at the hub; a founder on a credit-card membership sits in the independent lounge. The plan names the lounges, not just the airport.
Start your plan
Want the lounges at your airports? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying lounges?
Eight facts, in the table a planner would use.
| What to know | Airline club lounge advertising |
|---|---|
| Buying unit | Per lounge, per flight (four weeks) |
| Planning range, four weeks, media only | $10,000–$45,000 per lounge |
| Smallest practical buy | One lounge for one flight |
| Book ahead | 10–12 weeks ahead; longer for flagship lounges in event weeks |
| Creative or artwork due | Digital files 14–18 business days before start; static units 21–28 days |
| Production and installation | None for screens; static units $1,000–$15,000 per install |
| Proof delivered | Play logs for lounge screens, photos of static units, posting confirmation |
| Best for | Executive, investor, and C-suite audiences; financial services; enterprise software; executive education |
Planning figures for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); smaller airports such as San Antonio (SAT) run 25 to 40% less. Media only. Ranges from the airport advertising cost page; timing from the lead-times page.
How it's bought
How are lounges
sold?
Per lounge, per flight, by the lounge's media vendor, which is often a different company from the terminal media owner and sometimes the airline's own program. A plan that wants the concourse network and the lounge at one airport involves two contracts. Lounges are not sold by the week in event weeks the way terminal units are, but the flagship lounges at conference airports fill in show weeks.
Per lounge
Named lounges
The flagship lounge at JFK is one buy; the independent lounge in the next terminal is another. The plan names them.
Separate vendor
Often the airline's program
Lounge media is usually a separate contract from the terminal. One plan, one agreement through EAM Advertising.
Flagships fill first
Event weeks
The flagship lounges at LAS, SFO, and JFK commit early for the weeks the executives are traveling.
Where it works
Where do lounges work,
and which airports have them?
At every hub with premium-cabin traffic, which means the major hubs first: JFK, SFO, LAX, ORD, ATL, DFW, BOS, and IAD carry the flagship airline lounges and the independent lounges where executives and investors wait. Wharton ran in the lounges of seven U.S. cities to reach executive-education prospects; financial services and enterprise software brands use the same lounges for the same reason.
Financial centers
Investors and finance leaders
JFK, BOS, ORD, and SFO lounges reach the investors, analysts, and finance executives who fly up front.
Technology hubs
Buyers and founders
SFO, SJC, SEA, and AUS lounges reach the executives and founders of the accounts enterprise brands want.
Hubs in general
Every premium passenger
The flagship lounges at the big hubs reach the elite-status traveler on every trip, which suits always-on programs.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What it costs
What does lounge
advertising cost?
$10,000 to $45,000 per lounge for a four-week flight at medium to large airports, media only; the low end an independent lounge at a medium hub, the high end a flagship airline lounge at a major hub. Smaller airports such as San Antonio (SAT) run 25 to 40% less where lounges exist. Screens carry no production cost; static units add printing and installation.
One lounge
From about $10,000
An independent or secondary lounge at a medium hub for four weeks.
A flagship lounge
Toward $45,000
The main airline lounge at JFK or SFO for four weeks, with the screens in the seating areas.
Seven cities
The executive-education shape
Wharton's lounge program across seven U.S. cities reached working executives where they wait; the same shape suits any C-suite campaign.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
in a lounge?
A message for someone sitting down with time: more words than a concourse spot can carry, a calmer pace, and a tone that respects the room. The audience is senior and the setting is quiet, so the creative that works reads like the better trade press, not like a billboard. Screens run silent; static units reward a well-set headline and a brand that looks established.
Give them something to read
Seated, with time
A lounge screen can carry a sentence or two; the passenger is sitting in front of it.
Respect the room
Quiet and senior
Restraint reads as confidence to this audience. Loud creative reads as out of place.
Look established
The category-leader frame
A brand in the flagship lounge is read as a peer of the airline. The creative should carry that.
When it's the wrong format
When are lounges
the wrong format?
When reach matters: lounges hold a few hundred people a day against the thousands in the concourse, so a launch or an awareness program needs the networks too. And when the audience flies economy on short-haul routes, as many mid-level buyers and most candidates do; they are at the gates and in the trays, not in the lounge.
You need reach
Buy the network
A lounge is the top of the audience, not the breadth of it. Pair it with the concourse.
The audience flies economy
Gates and trays
Mid-level buyers, candidates, and residents are reached on the concourse, not in the lounge.
One lounge, nothing else
Pair it
A single lounge at one airport is a presence; lounges at the hubs plus a network is a program.
Why EAM
What does EAM Advertising do
with this format?
We know which lounges exist at each hub, which vendor sells each, which ones the executives in your category actually use, and how to run lounges alongside the terminal screens under one agreement. We check availability for your dates, recommend the lounges, secure them, adapt the creative to the lounge screens, confirm posting, and deliver play logs and photos. Wharton's seven-city lounge program is the shape.
- Executive audiences, seven citiesWhartonPhiladelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego. United, Delta, and American business club lounges, for Wharton Executive Education awareness.Seven U.S. citiesSee the campaign
Airports and lounges, three regionsInvest in CanadaLondon, Dubai, New York, plus airline lounges across U.S. airports. Digital and print in airports and lounges, aimed at C-level executives, as one coordinated plan.49 million impressionsSee the campaign 
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want the lounges?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“We ran a security tray advertising program across several key airports, and EAM was a tremendous partner throughout the process. Their team helped secure the space, manage renewals, and coordinate the campaign seamlessly from start to finish.”
Chief Executive OfficerFlexispot · security tray program across five U.S. airportsFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about lounge advertising
How much does airline lounge advertising cost?
$10,000 to $45,000 per lounge for a four-week flight at medium to large airports, media only; an independent lounge at a medium hub at the low end, a flagship airline lounge at a major hub at the high end. Screens have no production cost.
Who sees lounge advertising?
Premium-cabin and elite-status travelers: executives, frequent business flyers, investors, and the senior buyers at the accounts enterprise brands want. A small audience by count and the most senior in the terminal.
Can you advertise in airline club lounges?
Yes, through the lounge's media vendor, which is often the airline's own program or a separate company from the terminal media owner. An airport advertising media agency buys lounges and terminal units under one agreement.
Which lounges are best for reaching executives?
The flagship airline lounges at the major hubs (JFK, SFO, LAX, ORD, ATL, DFW, BOS, IAD) and the independent lounges executives use on credit-card memberships. The plan names the lounges your category's executives actually sit in.
How far ahead do you book lounge advertising?
Ten to twelve weeks for a standard flight; the flagship lounges at conference airports fill earlier in show weeks. Files are due 14 to 18 business days before start.
Is lounge advertising good for investor relations?
Yes; lounges at the financial-center hubs (JFK, BOS, ORD, SFO) reach investors and analysts in the weeks around an investor day or earnings, seated with time to read.
What should a lounge ad say?
More than a concourse spot: a sentence or two for someone seated with time, in a tone that respects a quiet senior room, from a brand that looks established enough to sit beside the airline.
Do lounges work for recruiting or consumer campaigns?
Rarely. Candidates and most consumers fly economy on short routes and are reached at the gates, in the trays, and at baggage claim. Lounges are for executive and premium audiences.
Can lounge advertising be part of an international campaign?
Yes; Invest in Canada ran airports and lounges across the U.S., Europe, and the Middle East as one program. Lounges at international hubs are bought from each lounge's vendor and quoted in dollars within one plan.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about lounges?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.