The takeover
Everything, one brand
Every network and large unit at the airport for a flight. The passenger cannot pass through without the brand.
Airport takeover and jet bridge advertising Airport takeovers.
One brand, thewhole terminal.
A takeover is the airport as one campaign: every digital network, the spectaculars, the wraps, the trays, sometimes the jet bridges, all carrying one brand for one flight, so the passenger cannot pass through the terminal without it. Below a full takeover sit the signature placements that do most of the work on their own: the jet bridge wrap, the escalator wrap, the exit sponsorship. This page covers what a takeover costs, what the signature units are, how far ahead they book, and when one brand should own the airport, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is an airport takeover,
and what are signature placements?
A takeover (also called domination) is the purchase of every major unit at an airport or a terminal for one flight: the digital networks, the spectaculars, the static walls and wraps, and at some airports the security trays and jet bridges, so one brand holds the whole passenger path. Planning range, media only, for one flight: $150,000 to $300,000 for a takeover of a medium-size airport, and $200,000 to $300,000 per terminal at large airports, where a takeover is bought terminal by terminal rather than for the whole airport. Jet bridges run $25,000 to $150,000, depending on how many bridges are in the buy. Signature placements are the single units that carry a takeover's impact on their own: a jet bridge wrap the passenger walks through to board, an escalator wrap, a floor graphic, an exit sponsorship on the walk to ground transport.
The signature placements
The units that own a moment
Jet bridge wraps, escalator wraps, floor graphics, exit sponsorships: single units at the points where the whole flow passes or pauses.
Why buyers do it
To be the brand of the week
A conference week, a launch, a category leader's statement. The takeover is the difference between being present and being the airport.
The number that matters
The decision date. A takeover at a conference airport commits four to six months ahead, because it needs every unit open in the same week and the strongest units go first. There is usually one takeover per week.
Start your plan
Want to own the airport for a week? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying a takeover or a jet bridge?
Eight facts, in the table a planner would use.
| What to know | Airport takeovers, jet bridges, and signature placements |
|---|---|
| Buying unit | Takeover: per airport or terminal, per flight. Jet bridges and signature units: per unit, per flight |
| Planning range, four weeks, media only | Takeover: $150,000–$300,000 at a medium-size airport; $200,000–$300,000 per terminal at large airports. Jet bridges: $25,000–$150,000 depending on the number of bridges. Exteriors: $20,000–$100,000+ per unit |
| Smallest practical buy | One signature unit for one flight; a takeover is the whole airport |
| Book ahead | Takeover 4–6 months ahead; jet bridges and signature units 12–16 weeks |
| Creative or artwork due | Digital files 14–18 business days before start; printed units 21–28 days, longer for jet bridges and large wraps |
| Production and installation | $1,000–$15,000 per install, with jet bridges and large wraps at the top |
| Proof delivered | Posting confirmation, photos of every unit, play logs for every network, one report |
| Best for | Conference weeks, launches, category-leader statements, and any campaign that needs one airport to belong to one brand |
Planning figures per flight, media only; production and installation are on top. Timing from the lead-times page.
How it's bought
How are takeovers and
signature units sold?
A takeover is assembled, not listed: the media owner (or several, at airports with more than one) holds every unit for the same flight and packages them, and the trays and jet bridges may come from other vendors. Signature units are sold per unit per flight by whichever media owner controls them: jet bridges by the airline's or the airport's bridge program, escalator wraps and floor graphics by the terminal media owner, exit sponsorships as packages along the ground-transport route.
Assembled, not listed
Every unit, same week
A takeover means every network and large unit is open for your flight. The plan secures them all at once, often from more than one media owner.
Jet bridges
Per bridge, per flight
The wrap the passenger walks through to board, sold by the bridge program at that airport; the most photographed unit in the terminal.
Exit and escalator packages
The transitions
Escalator wraps and exit sponsorships sell as packages along a route, so the passenger sees one brand through the transition.
Where it works
Where do takeovers work,
and which airports allow them?
At any airport whose media owner will hold every unit for one flight, which in practice means most medium and large airports outside the weeks they are already sold. The classic uses are a conference airport in show week (LAS for CES, SFO for RSA, AUS for SXSW), a headquarters airport for a launch, and a medium hub where one brand can own the whole terminal for the price of a few units at a mega-hub. Fabric's San Jose takeover ran 82 digital faces and all 760 trays for one flight.
Conference airports
The brand of the show
A takeover at the host airport in show week is seen by every attendee on arrival and departure.
Medium hubs
Own it for less
At SJC, AUS, or PHX, the whole terminal costs what a few spectaculars cost at LAX. Fabric's takeover is the model.
Headquarters cities
The launch statement
A launch at the home airport, with the jet bridges and the arrivals path, tells the city and the company's own people at once.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What it costs
What does a takeover
cost?
Per flight, media only: $150,000 to $300,000 for a takeover of a medium-size airport, and $200,000 to $300,000 per terminal at large airports, where takeovers are bought terminal by terminal; the price rises with the number of media owners involved and the week, and a marquee week sits at the top or above. Jet bridges run $25,000 to $150,000 depending on how many bridges are in the buy, and exteriors $20,000 to $100,000 and up per unit. Production and installation run $1,000 to $15,000 per install, with jet bridges at the top because of the airside install.
A medium-size airport
$150,000 to $300,000
Every network and large unit at an airport such as SJC or AUS for one flight.
A large airport, per terminal
$200,000 to $300,000 per terminal
At a major hub a takeover is bought terminal by terminal; the terminal your audience uses is the one to own.
Jet bridges
$25,000 to $150,000
Depending on how many bridges are in the buy; the most photographed unit in the terminal, plus the airside install.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
in a takeover?
One idea, carried across every surface, with each unit doing its own job: the spectacular carries the line, the networks carry the mark, the wraps carry the texture, the jet bridge carries the moment. A takeover that repeats one layout on every unit reads as wallpaper; one that unfolds along the passenger path reads as a campaign. The jet bridge is the unit people photograph, so it gets the creative that rewards a camera.
One idea, many surfaces
Each unit's own job
The line on the spectacular, the mark on the networks, the texture on the wraps, the moment on the bridge.
Unfold along the path
Arrival to boarding
Sequence the message so the passenger reads it in order through the terminal.
Design the bridge for the camera
It will be photographed
The jet bridge wrap is the unit that ends up on social; give it the creative that earns that.
When it's the wrong format
When is a takeover
the wrong buy?
When the budget would buy the takeover and nothing after it (one airport, one week, then silence), when the audience is spread across many airports (five hubs with networks beats one hub owned), and when the week you need is already sold. A takeover is a statement; it works when the week and the airport are the ones that matter most, and when the rest of the plan carries the reach.
One week, then nothing
Spread it
A takeover followed by silence is a photo; a takeover with networks at the other hubs is a program.
The audience is everywhere
Buy breadth
Five hubs with networks and a spectacular each reaches more buyers than one airport owned.
The week is sold
Signature units instead
If the full takeover is gone, the jet bridge and the arrivals spectacular in the same week still own the moment.
Why EAM
What does EAM Advertising do
with this format?
We know which airports can be taken over, which media owners and vendors have to be held at once to do it, how far ahead the week commits, and which signature units carry the impact when a full takeover isn't available. We check every unit for your week, secure the whole plan under one contract, run the creative across every surface and through every approval, confirm posting on every unit, and deliver photos and play logs for all of it. Fabric's San Jose takeover is the model.
- One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
Always-on, five airportsFlexispotChicago, Denver, Charlotte, Washington, D.C., Los Angeles. Year-long security-tray takeovers across five major U.S. airports.100 million-plus impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want to own the airport?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about takeovers and signature placements
How much does an airport takeover cost?
Per flight, media only: $150,000 to $300,000 for a takeover of a medium-size airport, and $200,000 to $300,000 per terminal at large airports, where takeovers are bought terminal by terminal. The price rises with the number of media owners involved and the week.
What is included in an airport takeover?
Every major unit at the airport or terminal for one flight: the digital networks, the spectaculars, the static walls and wraps, and at some airports the security trays and jet bridges, so one brand holds the whole passenger path.
How much does a jet bridge wrap cost?
$25,000 to $150,000 per flight, depending on how many jet bridges are in the buy, sold by the airport's or airline's bridge program, plus production and installation at the top of the $1,000 to $15,000 range because of the airside install.
How far ahead do you book an airport takeover?
Four to six months, because every unit has to be open for the same week and the strongest units commit first. Signature units on their own book twelve to sixteen weeks ahead.
Can you take over an airport for a conference week?
Yes, and it is the most common use: the host airport in show week, seen by every attendee on arrival and departure. It commits months ahead and sells by the week at airports such as Las Vegas.
What is a signature placement in an airport?
A single unit that owns a moment on the passenger path: a jet bridge wrap, an escalator wrap, a floor graphic, an exit sponsorship on the walk to ground transport. They carry a takeover's impact on their own when the full takeover isn't available.
Is a terminal domination the same as a takeover?
Yes; domination and takeover both mean one brand holding every major unit at a terminal or airport for a flight. Some media owners sell it as a named package; at others it is assembled unit by unit.
Which airports can be taken over?
Most medium and large airports outside the weeks they are already sold, through the media owner that holds the airport's contract and, for trays and jet bridges, the vendors that run those programs. Medium hubs such as SJC, AUS, and PHX are the most practical.
Is a takeover worth it for a product launch?
At the headquarters airport or the launch city, often: it tells the city, the industry, and the company's own people at once. It works best with networks at the other hubs carrying the reach after the week.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about a takeover?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.