What you buy
The connect page, airport-wide
Your video or call-to-action page in front of free Wi-Fi access, for every passenger who connects during the flight.
Airport Wi-Fi sponsorship advertising Airport Wi-Fi
sponsorship. On thephone in their hand.
Almost every passenger with a layover or a delay connects to the airport's Wi-Fi, and a sponsorship puts the brand on the page they see when they do: a video or a call-to-action page in front of free access. It is the one airport format that lands on the passenger's own screen, with a click. This page covers what a Wi-Fi sponsorship costs, who sells it, how far ahead it books, and when it fits, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is airport
Wi-Fi sponsorship?
A sponsorship of the airport's free Wi-Fi: before a passenger connects, they see the sponsor's video (typically 30 seconds) or a static call-to-action page, then get online. It is sold per airport by the company that runs the airport's Wi-Fi, which is a separate vendor from the terminal media owner, so a plan with screens and Wi-Fi at one airport means two contracts. Planning range: $25,000 to $100,000 and up per airport for four weeks, media only.
Who it reaches
Passengers on their own devices
Connecting, delayed, and waiting passengers, on the phone or laptop in their hands, the one airport format that can take a click.
Who sells it
The airport's Wi-Fi provider
A separate vendor from the terminal media owner. One more contract at the airport, which is why it fits inside a plan rather than on its own.
The number that matters
Connections, not passengers. The audience is the share of travelers who log on during the flight, which runs highest at connecting hubs and in delay-prone weeks. The Wi-Fi provider reports sessions; ask for the figure for your weeks.
Start your plan
Want the Wi-Fi at your airports? Start here.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on whether this format fits your campaign.Book it
The facts
What should a buyer know
before buying Wi-Fi sponsorship?
Eight facts, in the table a planner would use.
| What to know | Airport Wi-Fi sponsorship |
|---|---|
| Buying unit | Per airport, per flight (four weeks) |
| Planning range, four weeks, media only | $25,000–$100,000+ per airport |
| Smallest practical buy | One airport for one flight |
| Book ahead | 8–12 weeks ahead |
| Creative or artwork due | 2–3 weeks before start: a 30-second video or a static call-to-action page |
| Production and installation | None; the video or page is built to the Wi-Fi provider's specs |
| Proof delivered | Sessions, views, and clicks reported by the Wi-Fi provider, plus screenshots of the live page |
| Best for | Launches with a call to action, app installs, lead capture, and any campaign that wants a click from the airport |
Planning figures per four-week flight, media only. Timing from the lead-times page.
How it's bought
How is Wi-Fi
sponsorship sold?
Per airport, per flight, by the company that runs the airport's Wi-Fi network, which is a different vendor from the terminal media owner at most airports. The sponsor supplies a video, usually 30 seconds, or a static page from the provider's call-to-action templates; the provider runs it in front of free access and reports sessions and clicks. At some airports a sponsorship is exclusive for the flight; at others a few sponsors rotate.
Per airport
The whole network
The sponsorship covers the airport's free Wi-Fi, not one terminal; every passenger who connects sees it.
A separate vendor
One more contract
The Wi-Fi provider sells it directly. An agency puts it under the same plan and contract as the terminal units.
Video or page
30 seconds, or a call to action
A short video before access, or a static page with a link, a sign-up, or an app install; the provider offers templates.
Where it works
Where does Wi-Fi sponsorship
work, and which airports have it?
At airports whose free Wi-Fi is run by a provider that sells sponsorship, which includes many medium and large U.S. airports. It works best where passengers wait longest and connect most: the major connecting hubs, airports with frequent delays, and conference weeks when attendees are online before the show.
Connecting hubs
Long layovers, many sessions
ATL, ORD, DFW, DEN, and CLT carry the most connecting traffic, which means the most logins.
Conference weeks
Attendees, online
At the host airport in show week, attendees connect on arrival and departure; a call-to-action page can drive booth visits or meeting requests.
Inside a plan
The click layer
Screens and spectaculars build presence; Wi-Fi gives the same audience a way to act on it.
Airport pages with placements for this format: Las Vegas (LAS) Austin (AUS) All airports on the hub
What to prepare
What do you need ready
for a Wi-Fi sponsorship?
Four things, and the provider's specs for each: a 30-second video or a call-to-action page built on the provider's template, a tracked link so clicks land in your analytics, a landing page that works on a phone, and whatever legal line your brand requires. Have them ready two to three weeks before start.
The creative
Video or page, to spec
A 30-second silent-friendly video, or a static call-to-action page from the provider's templates, sized to its specs.
The link
Tracked and tested
A tracked URL so sessions and clicks show up in your own analytics, not just the provider's report.
The landing page
Built for a phone
Whatever the click opens must load fast on a phone over airport Wi-Fi and do one thing.
What it costs
What does Wi-Fi
sponsorship cost?
$25,000 to $100,000 and up per airport for a four-week flight, media only, at medium to large airports; the low end a medium airport, the high end a major connecting hub. Smaller airports such as San Antonio (SAT) run 25 to 40% less. There is no production cost beyond building the video or page to the provider's specs.
A medium airport
From about $25,000
Four weeks of the connect page at an airport such as AUS or SAN.
A major hub
$100,000 and up
Four weeks at a connecting hub such as ATL or ORD, where sessions run highest.
Inside a plan
Wi-Fi plus screens
The same audience sees the brand in the terminal and on their phone, with a way to act.
The full ranges by format and campaign shape, on the cost page.
Creative
What works creatively
on a Wi-Fi sponsorship?
A reason to tap. The passenger wants to get online, so the creative that works is short, clear, and offers something: an app install, a trial, a meeting at the booth, a code. A 30-second brand film can work at a hub, but a single call to action with one button usually outperforms it, and it is the one airport format where that click can be counted.
One action
A button, not a brochure
Install, sign up, book a meeting. One action, one button.
Short
They want to connect
Thirty seconds is the ceiling for video; a page should read in five.
Match the terminal
Same campaign, now clickable
Use the line from the screens and spectaculars, so the click completes the campaign.
When it's the wrong format
When is Wi-Fi
the wrong format?
When the campaign is pure presence with nothing to click, when the audience is executives who connect through their own devices or lounge networks rather than the airport's free Wi-Fi, and when the airport's provider doesn't sell sponsorship. Wi-Fi is the action layer; it rarely carries brand awareness alone.
Presence only
Buy screens or a spectacular
If there is nothing to tap, the terminal formats do the job better.
Executive audiences
Buy the lounges
Premium travelers often use lounge or carrier Wi-Fi, not the airport's free network.
No sponsorship sold
Ask before planning
Not every airport's Wi-Fi provider sells it; availability is airport by airport.
Why EAM
What does EAM Advertising do
with this format?
We know which airports' Wi-Fi providers sell sponsorship, how each one structures the period and the creative, and how to run Wi-Fi alongside the terminal screens under one contract. We check availability for your dates, recommend the airports, build the call to action to each provider's specs, confirm it live, and deliver the session, view, and click reports.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
See every campaign on the case studies page.
Tell us the airports, the dates, and the range. We come back with availability for this format at each airport and a recommended mix.
Ready to plan?
Want the Wi-Fi?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with availability for this format at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about Wi-Fi sponsorship
How much does airport Wi-Fi sponsorship cost?
$25,000 to $100,000 and up per airport for a four-week flight at medium to large airports, media only; the high end a major connecting hub. Smaller airports run 25 to 40% less, and there is no production cost beyond the video or page.
Who sells airport Wi-Fi sponsorship?
The company that runs the airport's free Wi-Fi, a separate vendor from the terminal media owner at most airports. An airport advertising media agency buys it under the same plan and contract as the terminal units.
What does a Wi-Fi sponsorship include?
Your 30-second video or static call-to-action page in front of free Wi-Fi access at the airport for the flight, plus the provider's report of sessions, views, and clicks.
Can you track clicks from airport Wi-Fi ads?
Yes; it is the one airport format that reports clicks. The Wi-Fi provider reports sessions, views, and clicks on the call-to-action page, and a tracked link carries them into your analytics.
How far ahead do you book airport Wi-Fi sponsorship?
Eight to twelve weeks ahead, with the video or page due two to three weeks before start, built to the provider's specs.
Is airport Wi-Fi sponsorship exclusive?
At some airports, yes, for the flight; at others a few sponsors rotate. The provider states which when it quotes.
Which airports sell Wi-Fi sponsorship?
Many medium and large U.S. airports whose Wi-Fi provider offers it; availability is airport by airport, so the plan checks each one. Connecting hubs carry the most sessions.
Does Wi-Fi sponsorship work for B2B?
When there is an action to take: a meeting request at a conference, a trial, an app install. For pure B2B awareness, the terminal formats carry it, and Wi-Fi adds the click.
What should a Wi-Fi sponsorship page say?
One clear action with one button, readable in five seconds, carrying the same line as the campaign in the terminal, so the click completes what the screens started.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Thinking about Wi-Fi sponsorship?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Buying units, deadlines, and proof: current media kits at Las Vegas, Austin, San Francisco, and Barcelona, 2025–2026, and EAM Advertising buying records across 125+ airports, 2015–2026. Media owners are described, not named.
- Planning ranges: the airport advertising cost page. Lead times: the lead-times page.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.