Short answer: budget How should you split an airport advertising budget across airports?
Unevenly, on purpose: put the impact units (spectaculars, takeovers, the best arrival-path positions) in the one or two anchor markets that matter most, cover the support markets with digital networks, and keep a reserve for production and a unit that opens late. An even split across every airport buys a little of everything and the impression of nothing.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The detail
The short version,
then the full page.
The anchor is the conference city, the headquarters city, or the largest buyer market; the support markets are where the audience sees the brand on the other end of the trip. The reserve covers $1,000 to $15,000 per install for static units and one creative adaptation round per airport.
| Tier | What it gets | Why |
|---|---|---|
| Anchor markets (1–2) | Spectaculars, takeovers, the arrival path | Where position earns its price |
| Support markets | Digital networks, a static unit or two | Reach at lower cost |
| Reserve | Production, adaptation, a late-opening unit | So the approved number is the contract number |
Planning figures, media only, from the airport advertising cost and lead-times pages.
This is the short answer. Read the budget page.
Start your plan
Three ways to start, depending on where you are.
Every path ends with current availability and a recommended mix.
Campaigns
Who EAM Advertising has
done this for.
Three campaigns EAM Advertising planned and bought, from one airport taken over to programs across countries, each from several media owners under one contract.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Year-round, four marketsBYUSalt Lake City year-round; Dallas, Chicago, and Washington, D.C. in rotation. A year-round enrollment campaign on airport digital video, always on at home and rotating through three markets.12 months on airSee the campaign 
Regional, four countriesRadissonBuenos Aires, Santiago, Bogotá, Mexico City. Digital and physical branding across four Latin American airports as one regional campaign.30 million-plus impressionsSee the campaign
Ready to plan?
Have airports and dates?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Related questions
Should every airport get the same spend?
No; weight by where the audience and the moment are.
How much should the reserve be?
Enough for every static install plus one adaptation round per airport; the plan quotes it.
What if two markets matter equally?
Two anchors with support markets around them, or alternate anchors by flight.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Want the full picture?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Figures: the airport advertising cost page, the lead-times page, the budget page, and the companies-vs-agencies page, which carry the full ranges, sources, and verification dates.
- EAM Advertising planning and buying records across 125+ airports and 40+ media vendors, 2015–2026.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.