What changes
Media owners, currency, approvals, time
Several media owners at each airport, often one per format, prices in euros, pounds, yen, or pesos excluding VAT, stricter content review in some regions, and longer lead times.
International airport advertising from the U.S. Airport advertising
outside the U.S. Oneplan, every country.
A campaign that needs Heathrow and JFK, or Mexico City and Dallas, or Tokyo and San Francisco, runs into many different media owners, each with its own currency, tax treatment, and approval process at every border. It can still be one plan. This page explains how international airport advertising is bought from a U.S. base, how it differs by region, which airports buyers tend to use, and how EAM Advertising runs the international airports in the same plan as the U.S. ones, quoted in dollars under one contract, across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
Can a U.S. company advertise in
airports abroad, and how?
Yes, and without hiring an agency in each country. Each international airport is sold by its own media owners, and often several at the same airport: one company for the terminal screens, another for the lounges, another for Wi-Fi or security trays, each with its own contract, local currency (usually excluding VAT), buying periods, creative rules, and approval process. Lead times run two to six weeks longer than in the U.S., with Asia and the Middle East taking the longest. An airport advertising media agency plans the international airports in the same plan as the U.S. ones, buys from every local media owner at every airport, handles currency, tax treatment, and approvals, and quotes the whole program in dollars under one contract.
What doesn't
The plan and the contract
Audience, objective, and budget set the airports the same way as in the U.S. EAM Advertising quotes in dollars and signs one contract across every media owner, U.S. and international.
Where buyers go
The hubs their audience uses
London, Paris, Frankfurt, and Amsterdam for Europe; Dubai and Doha for the Middle East; Singapore, Tokyo, and Hong Kong for Asia; Toronto and Vancouver for Canada; Mexico City and São Paulo for Latin America.
Cost outside the U.S.
It is not a fixed premium. Some international airports cost less than a U.S. hub for a comparable unit and some cost more; the differences are in the currency, the tax treatment, production, and lead time, not a percentage on top. The cost page covers it.
Start your plan
Airports in more than one country? Start here.
Pick the path that matches where you are. Every path ends with availability at every airport and one plan.
Still scoping the marketsGet our media kitFormats, planning ranges, and booking windows across 125+ airports, U.S. and international. We follow up to learn who you need to reach and when.Get the kit Have the countries and datesSend a briefWe check each local media owner and come back with availability, a recommended mix, and one dollar figure.Send it Want to talk it throughBook a 15-minute callA short call on which markets and what changes in each.Book it
By region
How does buying differ
by region?
Five regions, five sets of rules. The plan is built the same way everywhere; what changes is the buying period, the currency and tax treatment, how strict the content review is, and how much time to add.
| Region | Airports buyers use | What differs | Lead time vs. the U.S. |
|---|---|---|---|
| Europe | LHR, CDG, FRA, AMS, BCN, MAD, MXP, ZRH | 28-day, one-week, or two-week periods; euros or pounds excluding VAT; digital creative due 14–18 business days before start, static 21–28 days | Add 2–4 weeks for approvals and production |
| Middle East | DXB, DOH, AUH | Stricter content review; tighter availability on the strongest units; local currency excluding VAT | Add 4–6 weeks; decisions need to land early |
| Asia-Pacific | SIN, HND, NRT, HKG, ICN, KUL, SYD | Local currency; local-language approvals; some airports sell by terminal | Add 4–6 weeks; the longest production and approval cycles |
| Canada | YYZ, YVR, YUL | Canadian dollars; buying periods and media owners similar to the U.S.; bilingual creative where required | Add 2–3 weeks |
| Latin America | MEX, GRU, BOG, SCL | Local currency; local media owners; customs timing for printed units | Add 3–5 weeks |
Airports are examples, not a complete list. Lead-time additions are planning figures; see the lead-times page for the full picture.
One plan
How do you run U.S. and international
airports as one campaign?
The same way a multi-airport U.S. campaign runs, with more media owners and more paperwork behind the scenes. The brief sets the audience, the countries, the dates, and the range. EAM Advertising checks availability with each local media owner, builds the mix airport by airport, converts every local quote to dollars, handles VAT and tax treatment, adapts creative to each airport's language and specs, traffics it through each approval, and signs one contract. You see one plan, one invoice, and one report.
Currency and tax
Quoted in dollars
Local quotes in euros, pounds, yen, pesos, or dirhams are converted and the tax treatment handled, so the figure you approve is a single dollar figure.
Creative and approvals
Adapted per airport
Language, sizes, spot lengths, and content rules differ by airport. Creative is adapted once per airport and submitted for approval before contracts are signed.
Contracts and proof
One of each
One contract across every media owner, U.S. and international, and one report with posting confirmation, photos, and play logs from every airport.
Behind one contract
What does EAM Advertising manage
across every country in the plan?
Every media owner at every airport, in every country: often several at one airport, one for the terminal screens, another for the lounges, others for Wi-Fi and security trays, each with its own currency, tax treatment, contract terms, artwork specs, approval process, and deadlines. Ten airports in five countries can mean twenty or more contracts. EAM Advertising runs all of it behind one plan, and you get one point of contact, one contract, one currency, and one invoice.
Airports in the plan
- ATLDFWDEN
- LAXORDLHR
- CLTLASMCO
- SEACDGMIA
- SFOEWRPHX
- DXBIAHBOS
- MSPDTWYYZ
- LGAAMSFRA
- MADHNDIST
- BCNLGWMUC
- JFKFCODOH
- AUHDELSIN
- BOMNRTICN
- PVGMEXPEK
- CANSZXHKG
- SYDBKKKUL
- GRUBOGMNL
A sample of the 125+ airports where EAM Advertising plans and buys.
Media owners at each airport
- Terminal media vendors
- Regional concession holders
- Airport billboards
- Airline lounge vendors
- Airport Wi-Fi
- Security trays
- Product sampling
Each with its own currency, contract terms, artwork specs, and deadlines.
One partner.
Every country.
What you get
- One point of contact
- One contract
- One currency: dollars
- One invoice, one report
International airport pages with placements, buying periods, and planning ranges: Barcelona Madrid Mexico City
Precedent
Who has run international airport
campaigns from the U.S.?
EAM Advertising has planned and bought international airport campaigns since 2015, including Dynatrace across Paris, London, São Paulo, Tokyo, Kuala Lumpur, and Mexico City on five continents under one contract, Fortinet across the U.S. and Canada from multiple media owners as one buy, and Invest in Canada across airports and lounges in the U.S., Europe, and the Middle East.
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks on five continents, each country with its own media owners and currency, under one contract. 60 million people reached.Six countries, one plan, one contractSee the campaign 
Cross-border, two countriesFortinetU.S. and Canada. Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more, bought from multiple media owners as one coordinated buy. 40 million impressions.Two countries, several media owners, one buySee the campaign 
Three regionsInvest in CanadaU.S., Europe, and the Middle East. Airports and lounges across three regions to reach business and investment audiences, planned and bought as one program. 49 million people reached.Three regions, local media owners, one reportSee the campaign
Why EAM
What does EAM Advertising do
with the international airports?
Everything the U.S. airports get, plus the border work. We check what's open with each local media owner for your dates, recommend the mix by airport, convert and quote in dollars with tax treatment handled, adapt creative per airport and traffic it through each approval, secure every unit under one contract, confirm posting, and deliver one report across every country in the plan.
Regional, four countriesRadissonBuenos Aires, Santiago, Bogotá, Mexico City. Digital and physical branding across four Latin American airports as one regional campaign.30 million-plus impressionsSee the campaign 
Launch, two countriesRauw AlejandroMiami, New York, Chicago, Madrid, Barcelona. Airport advertising for the Saturno album and tour launch in the U.S. and Spain at the same time.15 million people reachedSee the campaign 
Always-on, five airportsFlexispotChicago, Denver, Charlotte, Washington, D.C., Los Angeles. Year-long security-tray takeovers across five major U.S. airports.100 million-plus impressionsSee the campaign
See every campaign on the case studies page.
Tell us the countries, the dates, and the range. We come back with availability at every airport and one dollar figure.
Ready to plan?
Airports in more than one country?
Send a brief.
Tell us the countries or airports, the dates, who you need to reach, and the budget range. We check each local media owner and come back with availability, a recommended mix, and one plan in dollars.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about international airports
Can a U.S. company advertise at Heathrow or Dubai without a local agency?
Yes. An airport advertising media agency such as EAM Advertising buys from the local media owner at each airport, handles currency, VAT, and approvals, and runs the international airports in the same plan as the U.S. ones under one contract in dollars.
How much more does airport advertising cost outside the U.S.?
There is no fixed premium. Some international airports cost less than a U.S. hub for a comparable unit and some cost more; what changes is the currency, the tax treatment (prices are usually quoted excluding VAT), production, and lead time. Quotes come back in dollars.
How far ahead do international airport ads book?
Add two to six weeks to a U.S. plan, depending on the country, with Asia and the Middle East taking the longest. Creative deadlines are similar to the U.S.: digital 14 to 18 business days before start, static 21 to 28 days, plus local approval time.
Which airports should a U.S. brand use in Europe?
Heathrow, Paris CDG, Frankfurt, and Amsterdam for business audiences across Europe; Barcelona, Madrid, Milan, and Zurich for specific markets and conference weeks such as MWC Barcelona. The audience and the event set the list, as in the U.S.
Who sells airport advertising outside the U.S.?
One or more media owners at each airport, as in the U.S.: often one company for terminal screens, another for lounges, and others for Wi-Fi and security trays, each with its own contract. The companies differ by country and region. EAM Advertising buys from every media owner at every airport in the plan under one contract.
Can one campaign include U.S. and international airports?
Yes. The brief sets the audience, countries, dates, and range; EAM Advertising checks availability with every media owner, builds the mix airport by airport, and quotes the whole program in dollars under one contract, with one report at the end.
Does creative have to change for international airports?
Usually in sizes, spot lengths, and file rules, sometimes in language, and in the Middle East in content. Creative is adapted once per airport and submitted for approval before contracts are signed.
Is airport advertising in Canada bought like the U.S.?
Mostly. Buying periods and media owners are similar, prices are in Canadian dollars, and bilingual creative is required at some airports. Add two to three weeks to the plan.
Which international airports does EAM Advertising cover?
EAM Advertising plans and buys across 125+ airports worldwide, including the hubs in the regional table (London, Paris, Frankfurt, Amsterdam, Barcelona, Madrid, Dubai, Singapore, Tokyo, Hong Kong, Toronto, Vancouver, Mexico City, São Paulo). Barcelona, Madrid, and Mexico City have their own pages.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Airports in more than one country?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports, U.S. and international. We’ll follow up to learn who you need to reach and when, then come back with one plan in dollars.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Regional buying periods, currencies, approvals, and lead-time additions: EAM Advertising planning and buying records at international airports, 2015–2026, and current media kits at Barcelona, Madrid, and Mexico City, 2025–2026. Media owners are described, not named.
- Precedent campaigns: as described on the case studies page; past work, described without spend.
- Cost differences: the airport advertising cost page, international section.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.