Short answer: cost What is the CPM for airport advertising?
Airport advertising is not sold on CPM; media owners price units per flight, and impressions are estimated from passenger traffic and placement, so any CPM is a calculation after the fact. A spot in a digital network at a major hub can work out to a low single-digit CPM over four weeks, while a spectacular or a lounge is bought for position and audience quality rather than cost per thousand.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The detail
The short version,
then the full page.
The useful comparison is not CPM but who was there and for how long: passenger traffic for the airport and terminal, the placement's share of that flow, and dwell time. Impression estimates vary by media owner, and a report should say whose method each figure uses.
| What you can compare | How to get it |
|---|---|
| Passenger traffic for the flight | Public airport data, by month and terminal where published |
| Impressions | The media owner's estimate per unit, with its method named |
| Dwell time | Media-owner and industry research by placement |
| Share of voice | Your spots divided by the loop length |
Planning figures, media only, from the airport advertising cost and lead-times pages.
This is the short answer. Read the CPM section of the cost guide.
Start your plan
Three ways to start, depending on where you are.
Every path ends with current availability and a recommended mix.
Campaigns
Who EAM Advertising has
done this for.
Three campaigns EAM Advertising planned and bought, from one airport taken over to programs across countries, each from several media owners under one contract.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
Ready to plan?
Have airports and dates?
Send a brief.
Tell us the airports, the dates, who you need to reach, and the budget range. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Related questions
Why don't airports sell on CPM?
Units are priced by position and flight, and the audience is counted, not tracked; impressions are estimates.
Is a lower CPM better in airports?
Not necessarily; a spectacular on the arrival path in a conference week has a higher CPM and reaches the whole market.
How are airport impressions counted?
Estimated from passenger traffic and placement share; methods differ by media owner.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Want the full picture?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Figures: the airport advertising cost page, the lead-times page, the budget page, and the companies-vs-agencies page, which carry the full ranges, sources, and verification dates.
- EAM Advertising planning and buying records across 125+ airports and 40+ media vendors, 2015–2026.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.