Map accounts to airports
Headquarters city, home airport
Twenty accounts become a short list of airports, weighted by deal size.
Airport advertising for account-based marketing Account-based airport
advertising. Theirairport, your brand.
If you know the twenty accounts you want, you know twenty headquarters cities, and every one has an airport where those companies' people start every trip. Account-based airport advertising puts the brand in the terminal those buying committees walk through, usually a medium hub, for the weeks the sales team is working the account. This page covers how to plan it, which airports, which formats, what it costs, and how to measure it inside the accounts, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
How does airport advertising work
for account-based marketing?
You advertise at the home airports of the accounts you want. A target account's executives, buyers, and influencers fly out of their headquarters city's airport on every trip, through the same concourses and lounges, so a presence there reaches the whole buying committee repeatedly without reaching anyone you don't need. The plan maps the account list to airports (often medium hubs such as SEA, AUS, SJC, CLT, or MSP), weights the accounts that matter most, and times the flights to the sales motion.
Reach the committee
Everyone who flies from there
Executives, buyers, and the people who influence them, trip after trip.
Time it to the motion
When sales is working the account
Flights aligned with outreach, events, and the quarter.
The one thing to get right
Weight the list. Three accounts that share a home airport justify a spectacular there; one account justifies a network spot and trays. Spend follows pipeline value, not geography.
Start your plan
Working a named account list? Start with their airports.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the audience, the airports or the event, the dates, and the range. We come back with availability and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on which airports and weeks fit your buyers.Book it
Why it works
Why do airports
work for account-based marketing?
Because home airports are the one place a target account's whole buying committee passes without you buying anything else. Digital ABM reaches job titles; the airport reaches the people, including the ones who never see a LinkedIn ad: the CFO, the board member, the engineering lead flying to a customer. Medium hubs cost less than mega-hubs, and the audience there is the one you asked for.
The whole committee
Not just the titles you can target
Everyone from that company flies through the same terminal.
Medium hubs, lower cost
SEA, AUS, SJC, CLT, MSP
Where headquarters cluster, priced below the mega-hubs.
Repeated, local
Every trip, for the flight
A brand seen at the home airport reads as present in the account's world.
Airports and timing
Which airports reach
your target accounts?
Their headquarters airports, weighted by deal size, plus the hubs several accounts share. Technology accounts cluster around SEA, SJC, SFO, and AUS; financial accounts around JFK, CLT, and BOS; industrial and healthcare accounts around the Midwest and Southern hubs.
| Account cluster | Home airports | What to buy |
|---|---|---|
| Technology accounts | SEA, SJC, SFO, AUS, DEN | Networks, trays, club lounges |
| Financial accounts | JFK, EWR, CLT, BOS, ORD | Club lounges and networks |
| Industrial and manufacturing | DTW, ORD, MSP, CLT, ATL | Networks and static units |
| Healthcare and health systems | MSP, CLE, BNA, BOS, the systems' home airports | Networks and lounges |
| A single must-win account | Its home airport | A spectacular, the network, and trays for the quarter |
Examples. The plan starts from your account list; the airports follow.
Formats
Which airport formats
work for account-based marketing?
Digital networks for repeated exposure at the home airport, security trays for frequency in front of every departing employee, club lounges for the executives, and a spectacular where several accounts share a hub or one account justifies it.
Digital networks
Reach at the hubs
A spot in the loop across the concourses your audience connects through.
Security trays
Always-on frequency
Every departing passenger handles the brand, trip after trip.
Airline club lounges
The executives
Seated for an hour, the most senior audience in the terminal.
Spectaculars
For the week that matters
The arrival-path unit the whole show walks past; the first to sell out in a conference week.
Banners and static
One message, held
A single image held for the whole flight, with 100% share of voice.
Wi-Fi sponsorship
A way to act
A trial, a sign-up, or a meeting request on the phone in their hand.
Budget
What does an account-based airport
program cost?
A single-account presence at a medium hub starts around $50,000 for four weeks; a program across three accounts' airports at entry level starts around $100,000; a ten-account program across five to six airports with trays and lounges runs $250,000 and up. Media only, for medium to large airports.
| Plan | Airports | Formats | Planning range, media only |
|---|---|---|---|
| One must-win account | Its home airport | Network, trays, a club lounge | From about $50,000 for four weeks |
| Three accounts | 3 home airports at entry level | Networks and static units | From about $100,000 for four weeks |
| Ten accounts | 5–6 shared airports | Networks, trays, lounges | $250,000 and up for four weeks |
| Quarter-long program | Accounts' airports, repeated flights | Networks and trays | Planned per quarter from the flights above |
Planning figures for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); smaller airports such as San Antonio (SAT) run 25 to 40% less. Ranges from the cost and budget pages.
A sample plan
What does an account-based plan
actually look like?
An enterprise software vendor with twelve target accounts that cluster around four airports, one quarter, weighted toward the three largest deals. Media only.
| Airport | Units | Weeks | Planning range, media only |
|---|---|---|---|
| SEA (three accounts, two large) | Terminal network plus a security tray program plus one club lounge | 4 weeks, repeated through the quarter | $65,000–$245,000 per flight |
| AUS (four accounts) | Terminal network plus trays | 4 weeks | $55,000–$200,000 |
| CLT (three accounts) | Terminal network plus one club lounge | 4 weeks | $35,000–$145,000 |
| MSP (two accounts) | Terminal network | 4 weeks | $25,000–$100,000 |
A worked example, not a quote. Ranges from the format and cost pages for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); production and installation are on top.
What goes wrong
What goes wrong on
account-based airport campaigns?
Account-based plans fail when they drift back toward reach.
Buying the hub, not the headquarters
Where the account connects is not where it lives
A target account's people fly out of their home airport every time; through a hub only sometimes. Start at home.
Generic creative
The same line as the national campaign
An account-based unit should speak to the account's industry, or the account itself where that's appropriate.
No handoff to sales
The terminal without the follow-up
The campaign works when sales knows the flight dates and references them; without that it's awareness with a small audience.
Creative
What works creatively
for account-based airport advertising?
Specificity. Creative at a target account's home airport should speak to that account's industry or situation, in language its people will recognize as aimed at them, with the brand at scale. Where it's appropriate and the airport allows it, naming the city or the industry on the unit makes the point. Sales should know the line, because prospects will mention it.
Speak to the account's world
Industry, city, situation
A line the committee recognizes as about them.
Brand at scale
Readable every trip
The name is what they'll remember on the call.
Sales knows the line
Reference it in outreach
The campaign and the sequence should rhyme.
Measurement
How do you measure
account-based airport advertising?
Inside the accounts: meeting acceptance and reply rates for the targeted accounts during the flight versus before, mentions of the campaign on calls, engagement from the accounts' domains on the site, and pipeline movement in the quarter, alongside proof of posting and photos at each home airport. The numbers are small and they are the right ones.
Why EAM
How does EAM Advertising run
account-based airport programs?
We map your account list to home airports, weight the spend by pipeline value, check what's open at each airport for the quarter, recommend the mix by account cluster, secure every unit from every media owner under one contract, and deliver proof of posting from every airport, with the flight dates handed to sales. Fortinet's multi-city program and Dynatrace's five-continent campaign are the closest precedents for buying across many airports as one plan.
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
See every campaign on the case studies page.
Send the account list, or the cities. We come back with the airports, what's open, and a recommended mix weighted to the accounts that matter.
Ready to plan?
Working a named account list?
Send a brief.
Tell us the audience, the airports or the event, the dates, and the budget range. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about account-based airport advertising
Can airport advertising be used for account-based marketing?
Yes; you advertise at the home airports of the accounts you want, where their executives, buyers, and influencers fly out on every trip, usually medium hubs such as SEA, AUS, SJC, CLT, or MSP.
Which airports should an ABM campaign use?
The headquarters airports of the target accounts, weighted by deal size, plus the hubs several accounts share; the plan starts from the account list, not a passenger ranking.
How much does account-based airport advertising cost?
From about $50,000 for one must-win account's home airport for four weeks, about $100,000 for three accounts' airports at entry level, and $250,000 and up for ten accounts across five or six airports. Media only.
What formats work for ABM in airports?
Digital networks for repeated exposure, security trays for frequency in front of every departing employee, club lounges for executives, and a spectacular where accounts cluster.
How do you measure ABM airport advertising?
Inside the accounts: meeting and reply rates during the flight, mentions on calls, engagement from the accounts' domains, and pipeline movement in the quarter, plus proof of posting at each airport.
Can airport ads name a target account?
Sometimes; airports approve creative, and naming a company on a unit has legal and relationship considerations. Speaking to the account's industry or city is usually the better route.
How long should an account-based airport campaign run?
Aligned to the sales motion: a four-week flight during active outreach, repeated through the quarter for the largest accounts.
Is a medium hub better than a major hub for ABM?
Usually; headquarters cluster at medium hubs, the audience there is the account's own people, and the rates run below the mega-hubs.
Should sales be involved in an ABM airport campaign?
Yes; sales should know the flight dates and the line on the units, and reference them in outreach, because prospects will mention the campaign on calls.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Running account-based marketing?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Airports, weeks, and formats: EAM Advertising planning and buying records across 125+ airports, 2015–2026. Event dates change year to year; check the current calendar.
- Planning ranges: the airport advertising cost and budget pages.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.