The tech hubs
SFO, SJC, SEA, AUS
Where software buyers, builders, and the companies that employ them fly from every week.
Airport advertising for SaaS and enterprise software SaaS airport
advertising. Where thebuyers fly.
Enterprise software is sold to buying committees that never click an ad but all travel for work, and the category's biggest moments happen at a few conferences in a few airports. Airport advertising puts a SaaS brand in front of those buyers at the tech hubs they connect through and in the weeks they gather, so the brand is familiar before the first demo. This page covers which airports and weeks, which formats, what a program costs, and the software campaigns EAM Advertising has run, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
Does airport advertising work for
SaaS and enterprise software?
Yes, when it targets where software buyers travel and when they gather. Buyers and their buying committees connect through the tech and business hubs (SFO, SJC, SEA, AUS, and the national hubs) and converge on one airport in the category's conference weeks: Dreamforce at SFO, AWS re:Invent and Google Cloud Next at LAS. A SaaS airport program owns those arrivals and keeps the brand visible at the hubs in between, so the brand reads as a category player before the sales cycle starts.
The conference weeks
Dreamforce, re:Invent, Cloud Next
SFO and LAS in the weeks the category gathers; the arrival path is seen by most of the market.
What it does
Familiar before the demo
A buying committee that has seen the brand at scale takes the first meeting more seriously.
The one thing to get right
Pick the conference your buyers attend, not the biggest one. A data-infrastructure brand belongs at re:Invent; a sales-tech brand belongs at Dreamforce. The airport follows the show.
Start your plan
Selling software to enterprises? Start with the weeks they gather.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the audience, the airports or the event, the dates, and the range. We come back with availability and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on which airports and weeks fit your buyers.Book it
Why airports
Why do airports
work for SaaS?
Because the buyers are online all day and tuned out to it. Software marketing lives in feeds and inboxes that enterprise buyers filter hardest; airports are where the same people are captive, unhurried, and looking up. Long sales cycles reward repeated exposure, and the category's habit of gathering at a few shows makes the host airports unusually efficient.
Off the feed
Where buyers look up
No ad blocker, no skip button, nothing to scroll past.
Long cycles
Repetition matters
Buyers who see the brand at their hub on every trip remember it when the RFP lands.
A gathering habit
Shows in a few cities
SFO and LAS host the category's biggest weeks.
Airports and weeks
Which airports and weeks
reach software buyers?
The tech hubs all year, and the host airport in the one or two conference weeks that matter to your segment. Many SaaS programs pair a launch or brand flight at SFO, SJC, SEA, and AUS with a heavier push at LAS or SFO in show week.
| Airport or week | Why | What to buy |
|---|---|---|
| SFO in Dreamforce week | Sales, marketing, and CRM buyers by the tens of thousands | Arrival-path spectaculars, baggage claim, networks |
| LAS in AWS re:Invent and Google Cloud Next weeks | Cloud, data, and infrastructure buyers | Arrival path and baggage claim; sold by the week |
| SFO, SJC, SEA, AUS | Technology buyers and builders all year | Digital networks, static units, security trays |
| LAX, JFK, ORD, ATL, DFW | Enterprise buyers in every other industry | Networks and club lounges |
| SFO and SJC in SaaStr and other Bay Area show weeks | Founders, operators, and investors | Networks and club lounges |
Examples, not a complete list. Event dates and host cities change year to year; the strongest show-week units commit four to six months ahead.
Formats
Which airport formats
work best for SaaS?
Arrival-path units in show weeks, digital networks at the tech hubs, airline club lounges for the executives who sign, security trays for always-on frequency, and Wi-Fi sponsorship when there is a trial or a meeting to book.
Spectaculars
For the week that matters
The arrival-path unit the whole show walks past; the first to sell out in a conference week.
Digital networks
Reach at the hubs
A spot in the loop across the concourses your audience connects through.
Airline club lounges
The executives
Seated for an hour, the most senior audience in the terminal.
Baggage claim
Arrivals, waiting
Every arriving passenger with a bag, facing the screens.
Security trays
Always-on frequency
Every departing passenger handles the brand, trip after trip.
Wi-Fi sponsorship
A way to act
A trial, a sign-up, or a meeting request on the phone in their hand.
Budget
What does a SaaS airport
program cost?
A show-week presence at SFO or LAS starts around $50,000; a launch across the four tech hubs runs from about $150,000 for four weeks; a national program across five major hubs built for impact starts around $250,000; an always-on program with both a show week and the hubs runs $500,000 and up a year. Media only, for medium to large airports.
| Plan | Airports | Formats | Planning range, media only |
|---|---|---|---|
| Show week | SFO or LAS | Arrival path, baggage claim, networks | From about $50,000 for the week |
| Tech-hub launch | SFO, SJC, SEA, AUS | Networks and static units | From about $150,000 for four weeks |
| National program | 5 major hubs built for impact | Spectaculars, networks, club lounges | From about $250,000 for four weeks |
| Always-on | Hubs plus a show week, repeated flights | Every format | $500,000 and up a year |
Planning figures for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); smaller airports such as San Antonio (SAT) run 25 to 40% less. Ranges from the cost and budget pages.
A sample plan
What does a Dreamforce-week plan
actually look like?
A sales-technology brand's show-week presence at SFO, plus a four-week flight at the tech hubs where its buyers fly the rest of the quarter. Media only.
| Airport | Units | Weeks | Planning range, media only |
|---|---|---|---|
| SFO, Dreamforce week | Arrivals-path digital spectacular and baggage claim | 1 week | $20,000–$150,000 |
| SFO | Terminal digital network | 4 weeks | $25,000–$100,000 |
| SJC | Terminal digital network | 4 weeks | $25,000–$100,000 |
| SEA | Terminal digital network plus one club lounge | 4 weeks | $35,000–$145,000 |
| AUS | Terminal digital network plus a security tray program | 4 weeks | $55,000–$200,000 |
A worked example, not a quote. Ranges from the format and cost pages for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); production and installation are on top.
What goes wrong
What goes wrong on
SaaS airport campaigns?
Software brands tend to bring web habits into the terminal; the three mistakes below are the usual ones.
The wrong show
Biggest is not best
A data brand at Dreamforce or a sales brand at re:Invent spends the show week in front of the wrong buyers. Match the show to the segment.
Feature-list creative
Nobody reads a bullet list at walking pace
One line naming the problem the category knows you solve beats five product claims.
One week, then silence
A launch with no follow-through
A show-week takeover followed by nothing reads as a stunt. Keep a network at the hubs for the quarter.
Creative
What works creatively
for SaaS in an airport?
A single category claim with the brand at scale. Software creative tends to explain features; in an airport the buyer has seconds, so the line that works names the problem the category knows you solve and lets the brand carry it. In show week, speak to the attendee and point to the booth.
Name the problem
Not the feature list
One line the category recognizes as yours.
Logo at scale
Readable across the concourse
The brand is the largest thing on the unit.
Show-week version
The city and the booth
Attendee creative at the host airport; brand creative at the hubs.
Measurement
How do SaaS companies
measure airport advertising?
Delivery and the signals around the flight: proof of posting and photos, passenger figures, branded-search and direct-traffic curves, trial or demo requests during the flight, and the prospects who mention it on calls. In show week, booth traffic and meetings that reference the airport.
Why EAM
What has EAM Advertising run
for software companies?
Dynatrace's digital large-format and screen-network campaign across five continents under one contract, Fortinet's nationwide program across the U.S. and Canada, and Fabric's full takeover of San Jose, plus programs for brands including Rubrik and AMD. We plan from your conference calendar and your buyers' hubs, secure the show-week units early, and run every airport under one contract.
Global, five continentsDynatraceParis, London, São Paulo, Tokyo, Kuala Lumpur, Mexico City, and more. Digital large format and screen networks across five continents, under one contract.60 million people reachedSee the campaign 
National, several media ownersFortinetU.S. and Canada: Las Vegas, New York, Chicago, San Francisco, Toronto, Washington, D.C., Dallas, and more. Bought from multiple media owners as one coordinated buy, under one plan and one contract.40 million impressionsSee the campaign 
One airport, dominatedFabricSan Jose (SJC). A full airport takeover for one flight: 82 digital faces covering 5,252 square feet, plus all 760 security trays.Every network and checkpoint at one airportSee the campaign
See every campaign on the case studies page.
Send the show week or the hubs. We come back with what's still open and a recommended mix.
Ready to plan?
Selling software?
Send a brief.
Tell us the audience, the airports or the event, the dates, and the budget range. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about SaaS airport advertising
Does airport advertising work for SaaS companies?
Yes, when it targets the tech hubs buyers fly through (SFO, SJC, SEA, AUS) and the conference weeks they gather in (Dreamforce at SFO, re:Invent and Google Cloud Next at LAS). Its job is familiarity before the demo, measured by delivery and the signals around the flight.
Which airports should a SaaS company advertise in?
SFO, SJC, SEA, and AUS for technology buyers, the national hubs (LAX, JFK, ORD, ATL, DFW) for enterprise buyers in other industries, and the host airport in your segment's conference week.
How much does airport advertising at Dreamforce or re:Invent cost?
A show-week presence at SFO or LAS starts around $50,000 and rises for the strongest arrival-path units, which commit four to six months ahead. Media only.
What airport ad formats work for SaaS?
Arrival-path spectaculars and baggage claim in show weeks, digital networks at the tech hubs, airline club lounges for executives, security trays for always-on frequency, and Wi-Fi sponsorship for trials and meetings.
Is airport advertising good for a SaaS launch?
Yes; a four-week flight across the tech hubs, or a show-week takeover at the host airport, makes a launch look like a category event. Pair it with the launch's digital channels for the click.
Which software companies advertise in airports?
Enterprise software, cloud, data, AI, and security companies are among the most visible airport advertisers, especially in Dreamforce and re:Invent weeks. EAM Advertising's campaigns include Dynatrace, Fortinet, and Rubrik.
How far ahead should a SaaS company book show-week airport ads?
Four to six months for the strongest arrival-path units at SFO or LAS; eight to twelve weeks for the rest. Digital files are due 14 to 18 business days before start.
What should SaaS airport creative say?
One line naming the problem your category knows you solve, the brand at scale, and in show week a message to the attendee pointing to the booth.
How do you measure SaaS airport advertising?
Proof of posting and photos, passenger figures, branded-search and direct-traffic curves, trial or demo requests during the flight, booth traffic in show week, and prospects who mention it on calls.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Planning Dreamforce or re:Invent?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Airports, weeks, and formats: EAM Advertising planning and buying records across 125+ airports, 2015–2026. Event dates change year to year; check the current calendar.
- Planning ranges: the airport advertising cost and budget pages.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.