Repeated flights
Four weeks, then four more
Bought as a sequence, with the mix adjusted between flights.
Always-on and annual airport advertising programs Always-on airport
advertising. Be thereevery trip.
The brands that get the most from airports are the ones that stay: the same hubs, repeated flights, the brand seen on every trip until the audience assumes it was always there. Always-on programs cost less per week than one-off bursts, reach the same frequent flyers again and again, and suit the long cycles of B2B, enrollment, and recruiting. This page covers why always-on works, how programs are bought and priced, which airports and formats, and the year-round programs EAM Advertising has run, from EAM Advertising, an airport advertising media agency that plans and buys across 125+ airports and 40+ media vendors.
- 125+Airports worldwide
- 40+Media vendors
- 5Continents served
You’re in good company
The short answer
What is an always-on
airport advertising program?
A standing presence at the airports your audience uses, bought as repeated four-week flights, quarterly periods, or a year at a time, rather than a single burst. Flexispot ran year-long security-tray takeovers across five major U.S. airports with more than 100 million impressions; BYU ran a year-round enrollment campaign on airport video, always on in Salt Lake City and rotating through three markets. Longer flights earn better per-week pricing, the same frequent flyers see the brand on every trip, and the plan can flex up for the weeks that matter.
Annual programs
Trays, lounges, networks by the year
Some formats sell by the quarter or the year, at better per-week rates.
Flex for the moments
Base plus bursts
A steady base at the hubs, with spectaculars added for a launch or a show week.
The one thing to get right
Choose the base for frequency, not impact. Trays, networks, and lounges at the hubs your audience uses every week are the always-on layer; spectaculars are what you add for the moments.
Start your plan
Thinking in years, not weeks? Build the base first.
Pick the path that matches where you are. Every path ends with current availability and a recommended mix.
Still sizing itGet our media kitFormats, planning ranges, and booking windows across 125+ airports. We follow up to learn who you need to reach and when.Get the kit Have airports and datesSend a briefTell us the audience, the airports or the event, the dates, and the range. We come back with availability and a recommended mix.Send it Want to talk it throughBook a 15-minute callA short call on which airports and weeks fit your buyers.Book it
Why it works
Why does
always-on work?
Because the airport audience repeats. Frequent business flyers pass the same concourse every week; executives sit in the same lounges; every departing passenger handles a tray. A brand that is there every trip becomes part of the terminal to them, and for categories with long decisions (enterprise sales, enrollment, recruiting, financial services) that familiarity is what the sale rests on. Per-week pricing also improves with longer flights, so the base costs less than the same weeks bought one at a time.
The audience repeats
Same flyers, same hubs
Frequency comes free with the traveler's habits.
Long decisions
B2B, enrollment, recruiting
Familiarity over months is what moves them.
Better per-week pricing
Longer flights, annual programs
The base costs less per week than bursts.
Airports and timing
Which airports
for a program?
The two to five airports your audience uses most, chosen for repeat traffic: the hubs your buyers connect through, your home market, or the lounges where your executives wait. Breadth comes later; the base is depth at the airports that matter.
| Program type | Airports | Base formats |
|---|---|---|
| B2B always-on | 2–3 hubs your buyers connect through | Networks, trays, club lounges |
| Home-market program | Your own airport | Networks and arrival-path units, year-round |
| Enrollment or recruiting | Home airport plus rotating feeder markets | Networks and video, in season |
| Executive audiences | Flagship lounges in 3–7 cities | Lounge screens and static units |
| Consumer frequency | 3–5 hubs | Security trays by the quarter or year |
BYU: always on at SLC with Dallas, Chicago, and Washington, D.C. in rotation. Flexispot: trays at ORD, DEN, CLT, IAD, and LAX for a year. Wharton: lounges in seven cities.
Formats
Which formats
work always-on?
Security trays, which sell by the quarter or the year at many airports; digital networks, which can run as repeated flights with creative refreshed; airline club lounges for executive audiences; and static units where one durable message should hold. Spectaculars are the burst layer on top.
Security trays
Always-on frequency
Every departing passenger handles the brand, trip after trip.
Digital networks
Reach at the hubs
A spot in the loop across the concourses your audience connects through.
Airline club lounges
The executives
Seated for an hour, the most senior audience in the terminal.
Banners and static
One message, held
A single image held for the whole flight, with 100% share of voice.
Baggage claim
Arrivals, waiting
Every arriving passenger with a bag, facing the screens.
Spectaculars
For the week that matters
The arrival-path unit the whole show walks past; the first to sell out in a conference week.
Budget
What does an always-on
program cost?
A one-airport home-market program runs from about $50,000 per four-week flight, repeated; a two-to-three-hub B2B base with trays and networks runs $150,000 to $300,000 per flight; a five-airport tray program runs $30,000 to $100,000 and up per airport per four weeks with annual pricing per period; year-round programs of several hubs run $1 million to $3 million a year. Media only, for medium to large airports.
| Plan | Airports | Formats | Planning range, media only |
|---|---|---|---|
| Home-market program | 1 airport, repeated flights | Networks and arrival-path units | From about $50,000 per four-week flight |
| B2B base | 2–3 hubs | Networks, trays, lounges | $150,000–$300,000 per flight |
| Tray program | 3–5 hubs, by the quarter or year | Security trays | $30,000–$100,000+ per airport per four weeks |
| Year-round, several hubs | 5–10 airports, repeated flights | Every format | $1 million–$3 million a year |
Planning figures for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); smaller airports such as San Antonio (SAT) run 25 to 40% less. Ranges from the cost and budget pages.
A sample plan
What does an always-on plan
actually look like?
An enterprise brand's base at three hubs for a year: networks and trays every flight, lounges at two of them, and a spectacular added in the one conference week that matters. Media only; annual tray pricing by period.
| Airport | Units | Weeks | Planning range, media only |
|---|---|---|---|
| ORD | Terminal network plus a security tray program | Repeated four-week flights, all year | $55,000–$200,000 per flight |
| DFW | Terminal network plus trays plus one club lounge | Repeated flights, all year | $65,000–$245,000 per flight |
| SFO | Terminal network plus one club lounge | Repeated flights, all year | $35,000–$145,000 per flight |
| SFO, show week | Arrivals-path digital spectacular added | 1 week | $15,000–$100,000 |
A worked example, not a quote. Ranges from the format and cost pages for medium to large airports, from Phoenix (PHX) up to JFK, Las Vegas (LAS), and San Francisco (SFO); production and installation are on top.
What goes wrong
What goes wrong on
always-on programs?
Programs fail when they're built like bursts or left alone once they're live.
Buying bursts and calling it a program
Gaps lose the frequency
Four weeks on, eight off, reads as a series of ads; the base should be continuous at the airports that matter.
Never refreshing
The same file for a year
Digital networks allow swaps; a program that never changes its line goes unseen by the second quarter.
No burst layer
A base with no moments
The base builds familiarity; the launch week or the show week is where it pays off. Plan both.
Creative
What works creatively
for always-on?
A durable brand line for the base, refreshed in rotation, and a different message for the bursts. The base creative should be the brand's most lasting claim, strong enough to see fifty times; swap the digital file every flight or two so the frequent flyer notices the change; and give the show week or the launch its own line.
A durable line
Strong enough to see fifty times
The brand's lasting claim, not a quarterly offer.
Refresh in rotation
New file each flight or two
Frequent flyers notice the change.
Burst creative
The moment's message
Launch week and show week get their own line.
Measurement
How do you measure
an always-on program?
Over quarters, not weeks: proof of posting and play logs every flight, passenger figures by period, branded search and direct traffic by region trended across the year, an annual recall study among the target audience for larger programs, and the sales or enrollment team's log of people who mention it. The measure is whether the brand reads as established by the second year.
Why EAM
What always-on programs has
EAM Advertising run?
Flexispot's year-long security-tray takeovers across Chicago, Denver, Charlotte, Washington, D.C., and Los Angeles, with more than 100 million impressions; BYU's year-round enrollment campaign on airport video, always on in Salt Lake City and rotating through Dallas, Chicago, and Washington, D.C.; and Wharton Executive Education's lounge program across seven cities. We build the base for frequency, price longer runs per period, refresh creative in rotation, add the bursts for the weeks that matter, and deliver one report per flight across every airport.
- Always-on, five airportsFlexispotChicago, Denver, Charlotte, Washington, D.C., Los Angeles. Year-long security-tray takeovers across five major U.S. airports.100 million-plus impressionsSee the campaign
- Year-round, four marketsBYUSalt Lake City year-round; Dallas, Chicago, and Washington, D.C. in rotation. A year-round enrollment campaign on airport digital video, always on at home and rotating through three markets.12 months on airSee the campaign
- Executive audiences, seven citiesWhartonPhiladelphia, New York, Dallas, Atlanta, Denver, Minneapolis, San Diego. United, Delta, and American business club lounges, for Wharton Executive Education awareness.Seven U.S. citiesSee the campaign
See every campaign on the case studies page.
Send the airports your audience uses and the year's calendar. We come back with a base, the bursts, and annual pricing where it applies.
Ready to plan?
Thinking in years?
Send a brief.
Tell us the audience, the airports or the event, the dates, and the budget range. We come back with current availability at every airport in the plan and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
“EAM made a nationwide airport campaign feel much easier to manage. The team was responsive, organized, and always on top of the details. They helped us make smart decisions with the budget, kept everything moving, and ultimately delivered exactly what we were looking for.”
Chief Marketing OfficerFortinet · nationwide airport campaignFor agencies and consultants
Your client. Your plan.
We handle the airports.
Agencies and consultants bring EAM Advertising in as the airport specialist behind a client’s plan. The client relationship stays with you. We plan, buy, and report under NDA, and can work white-label.
Get our media kit- Your client stays yours.We work behind your team, not around it.
- White-label and NDA.Plans and reporting can go out under your name.
- One contract, one invoice.Every airport and media owner in the plan, under one set of terms.
- Numbers before the client commits.Current availability and planning ranges at the proposal stage.
Airports
Thinking of a specific airport?
Start with its page.
EAM Advertising plans and buys at 125+ airports across North America, Europe, Latin America, Asia-Pacific, the Middle East, India, and Africa, and any combination runs under one contract. The most-requested airports are below; every airport, with search by city or code, is on the airport advertising hub.
Questions
Questions buyers ask
about always-on airport advertising
What is an always-on airport advertising program?
A standing presence at the airports your audience uses, bought as repeated four-week flights, quarterly periods, or a year at a time, with the mix adjusted between flights and bursts added for the weeks that matter.
Is it cheaper to buy airport advertising for a year?
Per week, yes; longer flights and annual programs earn better per-week pricing than one-off bursts, and some formats, such as security trays, are sold by the quarter or the year.
How much does an always-on airport program cost?
From about $50,000 per four-week flight for a one-airport home-market program, $150,000 to $300,000 per flight for a two-to-three-hub base, and $1 million to $3 million a year for several hubs year-round. Media only.
Which formats work for always-on airport advertising?
Security trays, digital networks with creative refreshed in rotation, airline club lounges for executives, and static units for a durable message; spectaculars are added for bursts.
Which companies run always-on airport programs?
Brands with long decision cycles: enterprise software and B2B, universities, recruiters, and financial services. EAM Advertising's programs include Flexispot, BYU, and Wharton Executive Education.
How often should always-on creative change?
Swap the digital file every flight or two so frequent flyers notice; keep the brand line durable and give launch and show weeks their own message.
Can an always-on program flex for a launch or a conference?
Yes; that is its purpose. A continuous base at the hubs plus spectaculars or a takeover added for the launch week or the show week.
How do you measure an always-on program?
Over quarters: proof of posting and play logs each flight, passenger figures by period, regional branded search trended across the year, an annual recall study for larger programs, and the team's log of people who mention it.
Can a small brand run always-on airport advertising?
Yes, at one airport: a home-market program from about $50,000 per four-week flight, repeated, which is how BYU's year-round campaign is shaped.
What does EAM Advertising handle on an airport campaign?
Everything after the objective. We check what's open for the week, which loops are crowded and which units will sell out, and where on the arrival path your audience actually walks. We recommend the mix, secure the units, traffic the creative through airport approval, confirm posting on day one, and deliver proof of posting and play logs after. If the airport is one market in a larger plan, the same relationship covers the others.
Airport advertising media agency. 125+ airports. Est. 2015.
Planning a program?
Start with the media kit.
Send your work email for the media kit: formats, planning ranges, and booking windows across 125+ airports. We’ll follow up to learn who you need to reach and when, then come back with current availability and a recommended mix.
125+ airports · 40+ media vendors · Since 2015
Sources
Sources
and methodology
- Airports, weeks, and formats: EAM Advertising planning and buying records across 125+ airports, 2015–2026. Event dates change year to year; check the current calendar.
- Planning ranges: the airport advertising cost and budget pages.
- Campaigns named: past work described on the case studies page, without spend.
Updated October 5, 2026 · By EAM Advertising
EAM Advertising plans, secures, and buys airport and in-flight media across 125+ airports and 45+ airlines worldwide. Founded in 2015; collective operator experience in airport media buying spans two decades. Recommendations are based on what performs for the advertiser, not on inventory we have to sell. Clients include Dynatrace, Fortinet, Rubrik, McGraw-Hill, and Wharton.